Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 120

Communications Crisis Internal International 120

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. Photo courtesy of Pexels.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Melissa Agnes

MAY 23, 2016

Following are some tips and guidelines to help you develop or strengthen your own crisis management governance model. What you want to do instead, is make sure that your crisis management governance reflects the organizational structure that all employees and team members are already familiar with.

Crisis Management 176

Crisis Management Government Crisis How To 176

Cision

AUGUST 4, 2016

Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. Social tone will be more conversational, whereas longer form content will aim to establish leadership and expertise and its tone should reflect those goals.

Brand 120

Brand Branding Guidelines Storytelling 120

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Employees just went through the motions and punched out at 5 p.m. The industry was regulated, so a review process was necessary.

Marketing 85

Marketing Guidelines Social Media Conference 85

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Ishmael's Corner

AUGUST 19, 2015

In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders. Techniques For Effective Business Communications. By Raf Stevens Storytelling is a powerful weapon.

Storytelling 60

Storytelling Guidelines Leadership Employee 60

Waxing UnLyrical

JULY 5, 2011

how fast things will move once leadership is on board with social media. We need social media guidelines!”. We need to be educating employees about social media on a regular basis!”. I’ve already told you about the informal learning group that was resurrected for employees. [Ed: I'm on vacation. No one tells you.

Leadership 52

Leadership Guidelines Social Media Policies 52

Ethical Voices

DECEMBER 18, 2023

If it’s a junior employee that missed the mark on something or is continually missing the mark or if a client is hell-bent on saying they’re the fastest when they’re actually not, you need to have those conversations. So for an employee, the nice thing to do is say, oh, the press release is good enough.

Ethics 105

Ethics Data Training Agency 105

Melissa Agnes

APRIL 16, 2018

When a conversation starts, following your guidelines is the key. Leadership’s role in becoming crisis ready. In order to implement a crisis ready culture, let’s face it, the organization needs full buy-in from, and support of, leadership. But the starting point seems to be so difficult to reach! This struggle is real.

Internal 133

Internal International Crisis Exercises 133

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

Agency 88

Agency Energy Crisis Management Industry 88

Cision

JUNE 22, 2017

This sense of collaboration and integration with our business partners is something MCS is routinely recognized for and it is not uncommon that members of our agency are mistaken for official employees of our clients’ companies! What advice do you have for those looking to begin a career in this field — specifically healthcare PR?

Healthcare 266

Healthcare Analytics Agency Trends 266

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Scalice suggests that I found useful. 3 Strategic Ways to use Press Releases for Meaningful Influence.

Tools 67

Tools Marketing Advertising Advertising 67

PR Fuel

JULY 14, 2021

You can also write a press release about rebranding, new products/services, or onboarding a new employee. Once you determine where you want to send your press releases, make sure to read the guidelines. Each publication will have its own submission guidelines. Focus your attention on people who hold leadership positions.

Writing 76

Writing How To Media Guidelines 76

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.”

Marketing 251

Marketing Resources Content Marketing Leadership 251

PRSay

FEBRUARY 5, 2019

Employees are here for animals and the people who love them. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners. What did earning a Silver Anvil Award mean for the San Diego Humane Society? . It will save you a lot of time when organizing your entry.

Case Study 82

Case Study Study Guidelines Internal 82

Konnect Agency

MARCH 31, 2020

Lead by Example: Communicate what you as a company are doing to minimize the impact of the situation with your own employees. Stick to your brand’s area of expertise and do not deviate from that. Try to be as transparent and direct as possible.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. One final point is that business leaders and marketing leaders alike need to stem employee turnover. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. 3x salary – to replace them too.

Content Marketing 180

Content Marketing B2B Marketing How To 180

Solo PR Pro

MARCH 1, 2016

Poor leadership – there is no discernible reporting structure, and there are no clearly defined roles and responsibilities. And there are no mechanisms in place for ensuring accountability or outlining policies and guidelines for behavior. This can provide fertile ground for ethical – and legal – issues to possibly arise.

Guidelines 40

Guidelines Construction Employee Policies 40

PRSay

SEPTEMBER 28, 2017

Prompt, positive, constructive elaboration of the facts pre-empts critics and empowers employees, supporters and those who give us permission to operate to support us, or at least be less likely to oppose. There are lots of possible names for this approach: communications policy, guidelines or manifesto. Make restitution.

Ethics 70

Ethics Construction Guidelines Television 70

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue. The days of leadership announcing new policies with a memo or email are over.

Internal 147

Internal International Employee Mobile 147

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190

MaccaPR

OCTOBER 14, 2015

He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. LinkedIn Pulse was the perfect avenue for Jeff Jones to voice his opinion and give a real voice and reasons to employees, customers and shareholders.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). Happy employees are the ultimate growth driver.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 19) Employees have huge impact on social sharing. B2B Lead Generation ). 3) Quality matters in content marketing.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Shift Communications

OCTOBER 20, 2015

But October is also the month that hosts National Flex Day, a day created to motivate employers and employees to unite behind the need for more flexibility in the workplace. Leah went on to say that in 2013, SHIFT opened up flextime benefits to all employees, rather than limiting role or level. That day is today, October 20!

Policies 60

Policies Employee Guidelines Meeting 60

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

PRSay

JULY 18, 2022

At the beginning of 2022 we started with a new organizational setup and a global leadership team that now includes regional leaders from North America and Asia Pacific as well as divisional leaders from the bigger divisions. Do you have guidelines around how far and wide you recognize religious holidays?

Local 94

Local Internal International Crisis 94

Stephen Waddington

DECEMBER 15, 2021

The PRCA has published guidelines to help communicators improve the accessibility of their communication. Further reading Accessible communications guidelines published by PRCA, Stephen Waddington, 21 April 2021, [link] In To Be Clear: A Style Guide for Business Writing, Philip Collins, 3 June 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. Minimal branding : whilst most infographics will adhere to branding guidelines in some form, you’re unlikely to see the logo or taglines of the company that produced it front and centre.

Infographics 160

Infographics Data Blogging Mobile 160

Contently - Strategy

MAY 20, 2019

Employees focused on an area that’s integral to their products, and they’ve been banging that specific drum since the 1970s. But as it happens, Patagonia makes its sustainability guidelines public, and it even released marketing materials in 2011 nudging consumers to buy their products used.

Marketing 99

Marketing Guidelines Video Brand 99

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media. This article was provided by Cision, a PRSA partner.

Data 92

Data Meeting Measurement Guidelines 92