Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG). This extension provides what is essentially a mini-audit of your page.

SEO 83

SEO Web Tools Analysis 83

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. They know the brand guidelines. Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Here’s what a couple of them had to say about their agency experiences.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Burrelles Fresh Ideas

MAY 9, 2023

For background: AMEC (the International Association for the Measurement and Evaluation of Communications) is “the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research.”

Measurement 40

Measurement Comparison Advertising Advertising 40

Solo PR Pro

MARCH 1, 2016

Overestimate their competence and expertise – they believe they are Pulitzer Prize caliber when it comes to writing and know everything there is to know about all facets of public relations and marketing – and could easily do your job, but are too busy. Your ability to get the work done and accomplish your aims hinges on this.

Guidelines 40

Guidelines Construction Employee Policies 40

Sword and the Script

NOVEMBER 14, 2023

One final point is that business leaders and marketing leaders alike need to stem employee turnover. Work with them on setting guidelines for content – where you only need their expertise if you are outside those guidelines. Everybody on the marketing team writes. How do you fix this? Establish a cadence and deadline.

Content Marketing 180

Content Marketing B2B Marketing How To 180

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40

Ethics Guidelines Handbook Local 40

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. What line should advertisers not cross? says Preston.

Film 48

Film Marketing YouTube Advertising 48

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. And if you’re a full-time, but junior, employee, read your job description carefully and pay attention to what you are and are not paid to do. Are you taking full advantage of them? Don’t let your social media activity die.

Facebook 63

Facebook Twitter Measurement Blogging 63

Contently - Strategy

DECEMBER 1, 2022

Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. How do you develop employees? Write a company mission statement based on your findings. Write your one-liner. Ask questions like: Is diversity something you champion?

Strategy 99

Strategy Brand Branding How To 99

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% 3) lack of employee experience (25%). to approximately $5.5

B2B 114

B2B Marketing Survey Software 114

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Ad Age gave ChatGPT this prompt: “Write a 30-second commercial that brings Jesus to the Super Bowl.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Happy employees are the ultimate growth driver. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 19) Employees have huge impact on social sharing. 37% of publishers are not in compliance with FTC guidelines on native ads. It’s good to know where and how other marketers are finding success.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Contently - Strategy

JUNE 11, 2020

But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world. As the saying goes, write what you know.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world. As the saying goes, write what you know.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

MaccaPR

OCTOBER 17, 2016

According to its website, “b y using the GRI G4 Guidelines (which will soon transition to GRI Sustainability Reporting Standards – GRI Standards, for short), reporting organizations disclose their most critical impacts – be they positive or negative – on the environment, society and the economy. Write, Tell and Show Your Sustainability Story.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Buzzstream

MAY 25, 2021

Good internal linking : a blog post will often be within a larger blog which means that content is fairly easy for users (and search engines) to discover, meaning that they can be good for ranking purposes too. Whilst generally a good thing, again, it can make things a little tricky. The advantages of press releases.

Infographics 160

Infographics Data Blogging Mobile 160

Sword and the Script

FEBRUARY 4, 2020

There are additional benefits, according to LeighAnne Manwiller , writing for the company’s blog : “Through various unsubscribe and subscribe options, a journalist with a profile within the Meltwater platform has the ability to control whose pitches they receive. 11) Quick hits. See this new briefing for a close look at Notified.

Software 101

Software Analysis Data Tools 101

Flack's Revenge

MAY 17, 2018

Scott Shane writes: “The old rules say that if news organizations obtain material they deem both authentic and newsworthy, they should run it. ’ Asked if he had any guidelines in mind, Mr. Pozen demurred. ‘I think this makes the ethical calculus for journalists much more complex.’

Ethics 120

Ethics Banking Journalism Guidelines 120

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media.

Data 106

Data Meeting Measurement Guidelines 106