Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned.

Measurement 195

Measurement Analysis Reputation SEO 195

Presspage

JULY 5, 2017

Challenges in the Education industry. The educational field has always had a tough time juggling budget, goals, time and interests. PR professionals have limited time and budget to make sure their educational organization is being noticed by the right people. PR is not mainly about media coverage anymore.

Education 84

Education Resources Internal International 84

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR educates customers and prospects. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. Earned media drives brand differentiation.

Technology 246

Technology Company Banking Education 246

Reputation Us

JULY 29, 2019

To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. However, many nonprofits are unsure about their reputation (i.e.,

Nonprofit 90

Nonprofit Reputation Crisis Community 90

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use one platform – LinkedIn. First, it could be that C-levels just aren’t convinced of social media’s advantages.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Don’t worry – Gorkana , a Cision company and UK media intelligence leader, has you covered. Couldn’t make it? How Do Metrics Matter to You?

Internal 120

Internal International Measurement Analytics 120

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation.

Reputation 40

Reputation Media B2B Web 40

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation.

Reputation 40

Reputation Media B2B Web 40

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Here are five of the most common. Traditional Trend Piece.

Leadership 353

Leadership Insurance Insurance B2B 353

PRSay

APRIL 5, 2021

While companies have long engaged in politics, a new era of stakeholder scrutiny, social media and political polarization has propelled corporate political activity — and the risks that come with it — into the spotlight. The more complex it is, the more difficult it can be to manage reputational and other risks.

Report 175

Report Company Government Conference 175

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

5W PR

AUGUST 12, 2019

What’s a reputation worth? Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Building A Corporate Reputation. Let’s use a local electric utility as an example.

Corporate 68

Corporate Reputation Marketing Employee 68

Remote PR Jobs

SEPTEMBER 25, 2023

Confrontation is sport, and any public comment can be misinterpreted or misrepresented, causing damage to a business’s reputation and brand. The person in this position needs to promote and protect the brand’s reputation. Expertly engineered communications, both internal and external, is now no longer a “nice to have” but a “must have.”

Communications 100

Communications Publicity Employee Reputation 100

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

PRSay

NOVEMBER 5, 2021

But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. These types of media content present both problems and opportunities for your clients. Understanding earned but unwanted media. Funding fake or extreme “news”.

Communications 189

Communications Journalism Advertising Advertising 189

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Over time, earned media and so-called “owned” content placed in relevant trade or business publications can help accomplish exactly that. Media run on news, so the launch of a new product can kick-start a successful PR campaign. Media run on news, so the launch of a new product can kick-start a successful PR campaign.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR educates customers and prospects. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. Earned media drives brand differentiation.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334

Publicity How To Agency Product Launch 334

Melissa Agnes

AUGUST 27, 2014

On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at the GCC Government Social Media Summit in Dubai. Workshop outline: Social media for healthcare. Implementing strategies.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. In my view its attitude to education, learning and research lies at the root of the issue. There’s a series of perennial issues in public relations.

Case Study 201

Case Study Conference Exercises Print 201

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

JULY 23, 2019

Public relations and marketing within the education sector rely on cultivating and managing relationships with prospective and current students and alumni. The use of social media campaigns has become an essential tool to help universities recruit student and manage these complex relationships.

Social Media 54

Social Media Media Education Internal 54

5W PR

AUGUST 27, 2021

Additionally, there are a number of different public relations jobs across a variety of industries, from tech and entertainment to education and lifestyle. Interns in Public Relations. When it comes to interns in the industry, their main job requires them to support a client’s public relations strategy as well as its execution.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders.

Publicity 105

Publicity Corporate Employee Energy 105

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. For organizations, speaking out on controversial topics invites the risk of alienating people and damaging brand reputations. But they may disagree with the stances companies end up taking.

Corporate 144

Corporate Report Survey Employee 144

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. Public relations is about making great content that engages, educates, and entertains.

SEO 178

SEO Storytelling Product Launch Measurement 178

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Denmark has a very narrow media structure with only a few media in each category.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Eventually the media and the public move on. A professional PR and social media team couldn’t have planned it better. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

PRSay

MAY 26, 2023

We needed to be sure that we had good information getting out to our employees, so that they, in turn, could educate customers,” she said. There were thousands of media inquiries over that several-day period, and I think we did a good job,” she said. “We We were timely and responsive in getting back to the media.

Airlines 60

Airlines Crisis Communications Employee 60

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. Research published by Vuelio highlights the growing awareness of ESG as a corporate issue but also the opportunity for further education.

Publicity 197

Publicity Government Corporate Financial 197

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. But for this post we’re focusing on truly terrible reputation reversals compounded by poor handling. Boeing’s reputation disaster. Below is my list for the year’s worst.

Real Estate 156

Real Estate Reputation System Sports 156

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. Ron DeSantis in March 2022.

Brand 145

Brand Branding Nonprofit Government 145

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way. Of course, the company has to walk the walk before the media will listen to its talk.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Agility was a media database owned by PR Newswire. DA is essentially an educated guess for how well a site will rank in search.

SEO 139

SEO Content Marketing Marketing Software 139

5W PR

MAY 26, 2022

When it comes to educating the customers, companies should be positioning themselves as a go-to resource for information and knowledge on the right subject matters, such as the growing popularity of CBD and how it’s used, innovations in the medical industry with the help of cannabis, and more. Brand Establishment.

Strategy 88

Strategy Publicity Crisis Analysis 88