7 takeaways from a study on B2B thought leadership; why it works or doesn’t
Sword and the Script
MARCH 26, 2024
The 2024 version is out so I spent some time perusing the report to write about it here. Comment: This makes sense because thought leadership is intended to educate rather than sell. So, marketing winds up writing content without talking to a customer ! This year the two companies polled 3,484 business executives globally.
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