Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

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Automotive Policies Employee Corporate 78

Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

This successful newsjacking effort elevated Lotame’s brand visibility and bolstered their reputation as knowledgeable about the changing CTV landscape, benefiting both their stature and business. NCA Educates after the MGM Casino Hack The recent cyberattack on MGM Casino underscored the persistent threat of cybercrime.

Brand 323

Brand Branding eBook Advertising 323

Cision

DECEMBER 18, 2015

Are your employees passionate about working for your brand? Whatever the case, you can bet your employees share their opinions on social – and your audience is taking note. If you aren’t empowering your employees on social, it could have a negative effect on your brand’s reputation. Build Positive Reputation.

Employee 120

Employee Reputation Social Media Education 120

Reputation Us

JULY 29, 2019

There’s an irony in having a reputation management firm address the cyber security trend, “Zero Trust.” Moreover, these errors are caused by employees trusting a phishing scam or other related attacks that prey on a staff member’s propensity to trust incoming communications.

Reputation 68

Reputation Enterprise Education Employee 68

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

Reputation 60

Reputation Corporate Survey Employee 60

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Duolingo, the language-education app, recently learned this the hard way. But the best reputation crises are the ones that didn’t happen.

Construction 385

Construction Crisis Reputation Social Media 385

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Activists, employees and customers are demanding that companies take public stands on issues those parties consider important. But they may disagree with the stances companies end up taking.

Corporate 144

Corporate Report Survey Employee 144

PRSay

APRIL 5, 2021

Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification. The more complex it is, the more difficult it can be to manage reputational and other risks. Engage and educate stakeholders.

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Report Company Government Conference 175

5W PR

AUGUST 12, 2019

What’s a reputation worth? Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. If it’s possible, engage as many of your employees as possible in asking the question.

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Corporate Reputation Marketing Employee 68

5W PR

JANUARY 15, 2024

Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation. This includes employees, customers, investors, the media, and the broader community.

Communications 78

Communications Policies Product Launch Reputation 78

Axia PR

SEPTEMBER 6, 2023

Either way, education is the first step to protecting you, your company, your employees, your organization’s brand and your reputation. Some of these phishing campaigns might be new to you. You may have experienced them personally or professionally. The following is a list of phishing campaigns you need to be aware of:

Education 62

Education Employee Reputation Data 62

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. PR-generated content offers a depth that helps educate customers about a complex product or a new category.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

FEBRUARY 29, 2024

Where employees do share concern, and companies can rise to the challenge offering solutions, include factors like education for their children and spousal support for relocation. Despite its reputation as “Crypto City,” Miami is evolving into a multifaceted business ecosystem that attracts talent from across the country.

Trends 78

Trends Internal International Education 78

5W PR

MARCH 6, 2024

Trust and Transparency In today’s hyper-connected world, a brand’s reputation is fragile. Prevention Instead of waiting for trouble, PR works to form prevention teams by educating employees, customers, and partners about cyber threats and best practices. These are key to navigating these delicate situations.

Privacy 78

Privacy Data Education Tools 78

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. We fully participate in our economy, our education system, our workforce and our society. Any force that impedes that full participation weakens our country.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. We fully participate in our economy, our education system, our workforce and our society. Any force that impedes that full participation weakens our country.

Financial 78

Financial Education Community Employee 78

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. No brand is immune.

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Crisis Communications Crisis Communications Insurance 195

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 189

Communications Journalism Advertising Advertising 189

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Public relations does a great job when a product or service category requires in-depth explanation, or when an educated customer is your best prospect. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM.

Education 178

Education B2B Employee Crisis 178

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Remote PR Jobs

SEPTEMBER 25, 2023

One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. And while some progress has been made in advancing women to leadership and board positions, the pay gap between men and women in PR is $6,000 on average (even when tenure, job type, education, field of study, location, and ethnicity are held constant).

Agency 100

Agency How To Survey Employee 100

PRSay

SEPTEMBER 10, 2020

But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation. With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients.

Ethics 136

Ethics Policies Guidelines Employee 136

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Today’s buyers are more educated than ever, with vast informational resources at their fingertips. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them.

Brand 185

Brand Branding Marketing Wireless 185

David PR Group

MAY 26, 2017

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. Make sure your employees don’t shoot you in the foot. Businesses also need to implement social media policies for all employees. –John.

Reputation 44

Reputation Policies Web Employee 44

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. Most companies are looking to their employees to help them determine their positions on societal issues. It’s an idealistic viewpoint.

Publicity 105

Publicity Corporate Employee Energy 105

PRSay

MAY 26, 2023

“For us, the key audience was certainly the employees, whether they were answering calls in our call center, or they were in our airports trying to inform and direct customers about what to do,” Rutherford said from her office in Dallas. “We Given the complexities of the crisis, “we were as timely and accurate as we could be,” she said.

Airlines 60

Airlines Crisis Communications Employee 60

NewsWhip

AUGUST 4, 2022

Offering videos that show the employees and practices that bring your brand to life is a serious advantage. Above all, Reels offers the in-depth opportunity to educate your target audience. This gives you authority over your brand reputation. Reels are a great way to show the human aspect of a company.

Instagram 146

Instagram Brand Branding Hotels 146

ImPRessions - Crenshaw Communications

MARCH 19, 2019

With some exceptions, public relations is best used to build visibility and shape reputation over time. But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. There are also deep specialist expertise by PR function.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

AUGUST 27, 2021

Additionally, there are a number of different public relations jobs across a variety of industries, from tech and entertainment to education and lifestyle. Any issues that can potentially damage a client’s reputation or public image are handled by a crisis manager. Employee Relations Managers. Crisis Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. They shouldn’t be vaguely defined as in “increased visibility” or “enhanced reputation” because those are too broad. Start at the end.

Strategy 265

Strategy How To Resources Employee 265

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov. Ron DeSantis in March 2022.

Brand 145

Brand Branding Nonprofit Government 145

Wadds Inc.

FEBRUARY 1, 2023

The outcome is trust, reputation, and behaviour change. The CIPR defines public relations as the business of reputation defining it as “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” It’s a long-term project.

Publicity 98

Publicity Corporate Interviews Reputation 98

Ethical Voices

JANUARY 23, 2023

Simply put, we reposition and protect brand reputations. And while I served on BEPS, we shifted PRSA’s emphasis on punitive enforcement and sanctions using the former PRSA Code of Ethics, which was in place when I first joined BEPS, to Ethics Education and Inspiration using the current PRSA Code of Ethics. So, what did we do?

Ethics 76

Ethics Publicity Education Reputation 76

Landis PR

SEPTEMBER 21, 2023

Fundamentally being values-aligned enabled the tribes to develop resources and infrastructure benefitting their community including: social services networks, healthcare, education, their own primary school system and an accredited community college system. My parents supported tribal growth and success.

Company 64

Company Employee Community Healthcare 64

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that?

B2B 111

B2B Brand Branding B2C 111