2016

Trending Sources

The Psychology of Marketing: Nine Tools You Need

Spin Sucks

Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. Benedict Brychta looks at the tools you need to understand and use.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today.

New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today.

How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Cloud: Top 100 Influencers and Brands for 2016

Onalytica

Cloud storage is the solution to the ever increasing demand for accessing data anywhere, from any device. In 2015 we uncovered the top 100 cloud influencers and brands in our blog , and we were keen to revisit the topic to see how the list has changed since then.

Leadership Beyond Your Job Title

PR Expanded

A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. We expect leadership from the ones on the high end of our organizations. We expect them to lead the way and tell us what to do, the next steps and where to stop.

13 Fortunate Truths about PR

PR Matters

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Create More Content…. Without Actually Creating More

Rock the Status Quo

With my book launch coming up WAY too fast and not enough time in the day to do everything I’d like, I’m revisiting how I repurpose content. I don’t do it enough, and I know it’s far less expensive to adapt what I already have than it is to create new. Easier, too!

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Leading Leaders: PR Pros Need Sharpened Leadership Skills

Spin Sucks

It's time for PR pros to become leading leaders. Nicole Rodrigues shares five ways PR pros can sharpen their leadership skills. The post Leading Leaders: PR Pros Need Sharpened Leadership Skills appeared first on Spin Sucks.

Why Media Relations is More Important Now Than Ever in PR

Marketwired

[By Jason Mollica]. Breaking news hits social networks like an unstoppable freight train. Once there is an e-coli outbreak, scandal, or a transgression by a professional athlete, Twitter and Facebook end up as the place to get news and information.

Facebook’s Reactions Are the 6 Stages of a Doomed Relationship.

ReimaginePR

Blog Facebook Humour in storytelling infograph

The Eight Habits Of Successful PR People

ImPRessions - Crenshaw Communications

What does it take to be a great public relations professional? I’m sometimes asked this question by those entering the PR industry. As with anything else, there’s a degree of innate ability involved in PR excellence, in addition to hard skills like written and verbal communications.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

4 PR Trends for 2017

Cision

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Among her top favorites is “not-com” domain extensions. These are the hundreds of new options to the right of the dot in a website URL. Yep, hundreds.

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Knowing your organization’s hidden structure can help make internal communications more relevant

Holtz Communication + Technology

Any internal communication needs to pass three tests before employees will act on it. First, it has to pass the logistical test. Was it in the right language? Was it legible? Did it arrive on time? Second, it must get their attention.

Why HR Should Have a Seat at the Crisis Management Table

Melissa Agnes

Image credit: bikeriderlondon/shutterstock.com. A couple weeks back, I published an article that discussed best practices for communicating with your key stakeholders in a crisis.

Sustainability: Top 100 Influencers and Brands

Onalytica

There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability. The “stakeholders” for business include those in supply chains, investors, customers and employees (to name a few).

Brand 98

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Kicking Off #PRStudChat in 2016 with PR Strategy

PR Expanded

It’s time to ring in the New Year with #PRStudChat! PR students, educators and professionals will gather on Tuesday, January 19th at 8:30 p.m. ET to kick off 2016 with a Twitter chat discussion on PR Strategy.

How (and Why) to Use the Silent Treatment in Facebook Video Ads

Polaris

Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible.

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Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line. How to make more sales, be more productive, cut costs and increase the ROI. That, after all, is what business is all about – profit.

Five Crucial Tips for Building Your Personal Brand

Spin Sucks

Building a personal brand in this day and age is vital, whether you are happily employed or looking for your next challenge. Patrick Cole shares five basic things you need to take into account when building your personal brand.

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Why Training Your Employees on Personal Branding is Good PR

Marketwired

[By Jason Mollica] . Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” Yes, there are those who believe that the term is more social-networking style rather than substance.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures.

Brand 79

The Worst Stereotypes About PR People

ImPRessions - Crenshaw Communications

It’s a joke in our business that no one outside public relations really understands what we do. In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn.

16 Reasons to Start an Email Newsletter in 2016

Cision

Stop the presses. The rumors are false. Email is not dead. It’s alive and well in the marketing space. That is, it’s not something on its deathbed or a zombie. It’s as fresh as…well, as a daisy popping up to greet the springtime sun.

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How to reinvent your internal communications department (before it’s too late)

Holtz Communication + Technology

The employee communications department is at risk of becoming irrelevant. There already are voices calling for companies to do away with them, arguing that a function focusing on one discrete audience is anachronistic given everybody’s ability to see what everybody else is saying.

Transforming the Word “CRISIS” from Negative to Positive

Melissa Agnes

photo credit: ra2studio/shutterstock. A LinkedIn connection of mine recently wrote me an interesting message.

Big Data 2016: Top 100 Influencers and Brands

Onalytica

The Big Data technology and services market is one of the fasted-growing, multi-billion dollar industries in the world. This market is expected to grow at a 26.4% compound annual growth rate to $41.5 billion through to 2018. Big Data has already become an essential part of our everyday lives.

Obtaining & Enhancing a Career in Communications

PR Expanded

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.”

5 ways to translate your storytelling to PR

PR Daily

The world’s best communications pros are also some the best storytellers. They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts.