2016

New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today.

Evolving Roles and Responsibilities in Public Relations

PR Expanded

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field.

4 PR Trends for 2017

Cision

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Among her top favorites is “not-com” domain extensions. These are the hundreds of new options to the right of the dot in a website URL. Yep, hundreds.

Trends 343

What PR People Can Learn From Gandhi

AirPR

Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace?

343

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

How To Socialize Your Crisis Management Plan

Melissa Agnes

I’m often asked how organizations should go about beginning to socialize their crisis management plan throughout the depths of their organization. In other words, how do you begin to get your team familiar and comfortable with the program, their roles and responsibilities?

PR Golden Turkey Awards

Flack's Revenge

I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons.

The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Please say yes. But if the answer is no, I’ll still be your friend. Video, my friend, is no longer optional.

Video 229

Do This One 5-Minute Task To Massively Improve Your Facebook Page

Rock the Status Quo

The Trick? Facebook Preferred Audience. In social media, sometimes the tiniest of tweaks can make an incredible difference.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Measure PR Effectively

The Proactive Report

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact.

#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

PR Expanded

If you are a student looking to make a successful transition to the workplace, this month’s #PRStudChat is for you. Learn how to best prepare yourself to become the PR pro you hope to be! Do you feel overwhelmed by the prospect of having to look for a job after graduation?

The Top 50 Baseball Influencers

Cision

Baseball fans everywhere will be tuning in tonight to witness the culmination of one of the most exciting – and emotional – championships in sports history. The Chicago Cubs. The Cleveland Indians. Game 7 of the World Series.

Sports 341

The Science of PR: The PRTech Ecosystem

AirPR

Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Five Key Skills For Modern PR Professionals

ImPRessions - Crenshaw Communications

In order to succeed in public relations today, professionals need the skills to fit in with this ever-changing industry. Technology – from marketing automation to Virtual Reality – has done much to change the paradigm.

Pipeline protest built on inflammatory PR

Ron Torossian

What’s happening out in North Dakota? Well, that seems to depend on who you ask. What isn’t in dispute – possibly the ONLY facts not in dispute – is that an oil company wants to build a pipeline and members of multiple Native American tribes are trying to stop it.

Crisis 279

5 Things You Need To Help a Journalist Out

ISEBOX

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story.

Survey 238

What’s the Difference Between Managing an Online Crisis vs. an Offline Crisis?

Melissa Agnes

A viewer recently asked me whether or not there is a difference between managing an online crisis vs. managing an offline crisis. They wondered if there were additional steps that may need to be taken when managing the former and, if so, what they are.

Crisis 358

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Israeli Startups Join Axis Innovation at NYSE

Flack's Revenge

I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening bell ceremony.

Did the US election kill ethical PR?

ReimaginePR

It wasn’t a dream. It really happened! The US presidential election between Donald Trump and Hillary Clinton is in the books, and what a sordid tale of woe it was. I don’t personally know anyone who predicted the outcome with more accuracy than “you know, Trump could win this thing.”

Ethics 207

Your Awesome Content Is Useless, Until…

Rock the Status Quo

One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together.

SEO 207

Search & Owned Media Most Used by Journalists

The Proactive Report

The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there.

How To Use Hashtags More Effectively in 2016

Cision

Every day I text my wife hashtags. She thinks it’s kind of stupid and she’s right (#superfluous), but it’s always funny to me because it demonstrates how little thought goes into using them.

How To 340

Why ‘Ghosting’ Is the Scariest PR Faux Pas

AirPR

Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility.

298

PR Lessons From Top TV And Film

ImPRessions - Crenshaw Communications

Film and TV are two great places to find helpful and interesting takes on public relations and media.

Film 263

Key Components to Transform Bloggers Into Influencers

Ron Torossian

Brand 277

Inbound PR vs. Traditional PR and Why Traditional PR Sucks

ISEBOX

Ok, maybe it doesn’t suck. But definitely ageing. Anyways… “Inbound?” you’re thinking. “I’m in Comms. We’re meant to push – not pull.” ” You beg for coverage – sending out loads of unopened emails, banging on the phones, going through your little black book calling all of the journalists that “owe you”. Since you’re in PR, you may not be aware of the modern trend of sales moving to an inbound approach. Meaning: they come to you – not you to them.

Does a DDoS Attack Present a Crisis for Your Organization?

Melissa Agnes

The DDoS attack that Dyn, Inc. experienced a couple weeks ago seems to have freaked some people out. But for those who have never put thought into whether or not a DDoS attack is a high-risk scenario for their organization, a little freak out might not be such a bad thing.

Crisis 348

Trump Gets Schooled in PR

Flack's Revenge

The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon PR boy, spin this!”

What You’re Really Paying For When Hiring A Photographer

ReimaginePR

“What? 1500.00 to hire a photographer? It’s just a picture. Anyone with a phone can do this. Tell you what, I’m willing to shell out 200 bucks. Better yet, I’ll get my cousin Andrea to take it. She took a photography course a few years back…”.