Sat.Feb 10, 2018 - Fri.Feb 16, 2018

Content Marketing for PR: Growing an audience through podcasting

PR Warrior

Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups.

Leadership: Humility as Antidote to Arrogance

PR Expanded

A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership.

AirPR Interview Series: Mark Delcorps of


Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization?

How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. Most clients know this and they have great intentions when they embark upon a relationship with a PR firm.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Marketing Strategy behind the New York Knicks

Ronn Torossian

Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. But the New York Knicks have not let the team’s lack of success on the courts impact their winning marketing efforts.

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AirPR Interview Series


[contact-form-7] The post AirPR Interview Series appeared first on AirPR.

Tech PR Tips To Pitch Media Like A Boss

ImPRessions - Crenshaw Communications

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek.

Staying Fit in the Office: How to Workout at your Desk

Ronn Torossian

If you work in an office or at a desk, you know that sometimes the days are long and likely there have been more than one or two days recently when you didn’t leave for lunch, maybe only getting up once or twice for the needed trips to the sandbox. Yep, you’re almost chained to that dang thing!

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Unilever threatens to cut online ad budget over fake news

PR Daily

Unilever is fighting back against fake news and what it says is a broken online community. The company, which owns Dove soaps and Ben and Jerry’s ice cream, is no stranger to socially conscious marketing, but now the company is on the offensive, and it is targeting the internet’s biggest companies.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

For the Love of #PR – Nine Reasons to Embrace a Career in Public Relations

Critical Mention

February is the month of love, as Valentine’s Day is again upon us. It’s a time to appreciate not only our loved ones but also a time to appreciate what we love about our professions. In this case, we’re talking about public relations. What’s to love about a career in PR? Here we look at a few reasons why we love what we do. There’s never a dull moment . If you’re in PR and you’re bored – why?

Tips For Being A Kick-@$$ PR Intern

Shift Communications

Your polished resume may be a thing of beauty, but is your resume more than a pretty face? While academic experience is invaluable, in today’s job market, it is important that it’s coupled with real work experience. That combination will help you to stand out as a job candidate.

Scandal Can Destroy a Charitable Organization

Ronn Torossian

It should not come as a surprise to any organization, charitable or otherwise, that a scandal about the leaders, especially how they have used funds inappropriately, can have a powerfully negative impact on the organization.

Why basic visual content won’t cut it anymore

PR Daily

We’ve all heard the cliché—a picture is worth a thousand words. You’ve probably also heard a thousand times about how visual content grabs attention, increases recall and sparks an emotional response. So you slap a stock image on your social media posts and call it a day, right?

Is Creativity a Skill or Talent and Can it be Lost and Learned? [UML]

Sword and the Script

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. A talent can be stretched and strengthened, but there is some intangible pre-existing characteristic that can’t be made out of will alone. You either have the talent to play at a professional level, or you do not.

8 great ways to show reporters some love

Garrett Public Relations

Ah, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you. If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their displeasure at receiving media pitches […]. The post 8 great ways to show reporters some love appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Not Having an Answer is Okay

Ronn Torossian

But never getting to the answer isn’t. Asking for help is also a sign of strength rather than weakness. Do you show that in your choices as a leader? Most people don’t want to ask for help or to admit that we don’t know the answer or how to do something.

Snapchat redesign sparks user anger as platform courts marketers

PR Daily

Snapchat’s new look is not winning the platform any favors among its dedicated users. On Monday, the app rolled out a redesign that dramatically changes the look and experience of Snapchat—and many members are lashing out. TechCrunch.

Business Travel Tips for PR Pros

Shift Communications

For many of us in the PR agency business, travel can come in waves and totally upend your routine. With conference season upon us, the Mobile World Congress and HIMSS-bound communications pros will be on buses, trains and planes over the next few months.

A Unique Present for Myself and My Career


Three days before Christmas, I gave myself an exciting career present: I took the Examination for Accreditation in Public Relations and passed, earning my Accreditation in Public Relations (APR) certification. The end of a year-long study and learning process had come to a conclusion.

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NBC embarrassed by Super Blackout

Ronn Torossian

Super Bowl. It’s generally considered the single most important TV-viewing night in the year. Tens of millions of people tune in, and everyone is talking about it for days or weeks after the “greatest event in American sports.”

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3 rules for crafting a stellar event for your organization

PR Daily

To build a brand today, you need to be known for more than just your product. You want to become known as a company that will truly enhance its customers’ lives. Apple knows this; that's why its product reveals and Worldwide Developer Conferences. are such extravagant affairs.

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Facebook View Metrics Decline Suddenly

Shift Communications

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock.

Why The New York Times Shouldn’t Always Be Your Media Relations Target


I hear it all the time. Not directly from the PR pros I serve, but indirectly – when those pros pass along their bosses’ or clients’ most consistent request: “We need to be in The New York Times.”. So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”.

Do the Olympics have an “American” problem?

Ronn Torossian

The Winter Olympics kicked off in Pyeongchang this week, and there’s no doubt the world was watching… for a lot of different reasons. But, looking into the stands, there was a definite disparity. Relatively few Americans made the trip.

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How to get your employees to generate content for you

PR Daily

You’re swamped. We understand. Communicators are too busy with the day-to-day essentials to cover everything of interest that’s going on at their organization. The good news is that employees engage better with content produced by their colleagues, anyway.

#TipForTuesday – What is Leadership?

HMA Public Relations

This month's #TipForTuesday on the characteristics of leadership hits on the importance of creativity/innovation, honesty and customer satisfaction. Click below for more]. The post #TipForTuesday – What is Leadership? appeared first on HMA Public Relations.

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

When we think of aesthetics in content, we typically think of graphics and images meant to complement or illustrate the text. Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. What you say is as important as how you say it – this also extends to the formatting of text on a page.

How to win in the game of media relations

Axia PR

Be the company that journalists want on their team to gain positive news coverage. You want to increase media coverage for your company, yet you’re afraid or reluctant to share specific details, such as sales, revenue, contract value, client names, costs, etc. Your fear is understandable, as you have to worry about maintaining an edge over your competitors and keeping control of your information.

Aetna scrambles after CNN report reveals doctor didn’t view patient medical records

PR Daily

Health care insurer Aetna is on the legal and PR defensive following a report that some called “shocking.”.

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How to Get Published By Forming Relationships

HMA Public Relations

Some may believe that you can get published in top media outlets in one fell swoop. But Rachel thinks that this is not usually the case. Click below for more]. The post How to Get Published By Forming Relationships appeared first on HMA Public Relations.

10 Tips to Get Referrals

Solo PR Pro

Nothing says love like the referral of business. When a client or colleague refers you to someone else, it is a validation of their trust in you to deliver good work. Countless studies have proven the power of referral or word-of-mouth marketing.

Gini Dietrich: Six Tips for Pitching Journalists and Bloggers


It's 2018 and communicators, SEO experts, marketers, and content creators still haven't figured out how to effectively pitch media and bloggers—and get results. Are you ready to change it? The post Gini Dietrich: Six Tips for Pitching Journalists and Bloggers appeared first on Prowly Magazine. Public Relations #mediarelations bloggers PR

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