Sat.Feb 10, 2018 - Fri.Feb 16, 2018

Content Marketing for PR: Growing an audience through podcasting

PR Warrior

Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups.

Leadership: Humility as Antidote to Arrogance

PR Expanded

A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership.

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AirPR Interview Series: Mark Delcorps of


Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization?

The Marketing Strategy behind the New York Knicks

Ronn Torossian

Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. But the New York Knicks have not let the team’s lack of success on the courts impact their winning marketing efforts.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. Most clients know this and they have great intentions when they embark upon a relationship with a PR firm.

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More Trending

AirPR Interview Series


[contact-form-7] The post AirPR Interview Series appeared first on AirPR.

Staying Fit in the Office: How to Workout at your Desk

Ronn Torossian

If you work in an office or at a desk, you know that sometimes the days are long and likely there have been more than one or two days recently when you didn’t leave for lunch, maybe only getting up once or twice for the needed trips to the sandbox. Yep, you’re almost chained to that dang thing!

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Tech PR Tips To Pitch Media Like A Boss

ImPRessions - Crenshaw Communications

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek.

What do PR pros love most about their jobs?

PR Daily

Love is in the air; it’s Valentine’s Day again. In honor of this occasion, I asked some PR pros what they love most about their career in public relations. Though the answers ranged from storytelling to relationship building and media relations, one thing is clear—PR pros adore what they do.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Tips For Being A Kick-@$$ PR Intern

Shift Communications

Your polished resume may be a thing of beauty, but is your resume more than a pretty face? While academic experience is invaluable, in today’s job market, it is important that it’s coupled with real work experience. That combination will help you to stand out as a job candidate.

Scandal Can Destroy a Charitable Organization

Ronn Torossian

It should not come as a surprise to any organization, charitable or otherwise, that a scandal about the leaders, especially how they have used funds inappropriately, can have a powerfully negative impact on the organization.

A Unique Present for Myself and My Career


Three days before Christmas, I gave myself an exciting career present: I took the Examination for Accreditation in Public Relations and passed, earning my Accreditation in Public Relations (APR) certification. The end of a year-long study and learning process had come to a conclusion.

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15 marketing certifications available online

PR Daily

To keep up to date with digital marketing trends , it is important to keep learning new skills. There are many digital courses and certifications available online today; some are even free for digital marketers looking to get ahead with their personal brand. in the evolving digital realm.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Business Travel Tips for PR Pros

Shift Communications

For many of us in the PR agency business, travel can come in waves and totally upend your routine. With conference season upon us, the Mobile World Congress and HIMSS-bound communications pros will be on buses, trains and planes over the next few months.

Not Having an Answer is Okay

Ronn Torossian

But never getting to the answer isn’t. Asking for help is also a sign of strength rather than weakness. Do you show that in your choices as a leader? Most people don’t want to ask for help or to admit that we don’t know the answer or how to do something.

How Authentic Influencer Relationships Create Remarkable PR

Beyond PR

In today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in. They’re notable people who use products and services and spread the word about them to their growing audiences. .

4 Facebook Live secrets from Southwest to help your content take flight

PR Daily

In terms of content, video is quickly becoming a mainstay in PR and marketing pros’ tool belts. Livestreaming is an especially effective tactic for those looking to jump on the video bandwagon. Eighty percent of consumers would rather watch a live video.

Facebook View Metrics Decline Suddenly

Shift Communications

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock.

NBC embarrassed by Super Blackout

Ronn Torossian

Super Bowl. It’s generally considered the single most important TV-viewing night in the year. Tens of millions of people tune in, and everyone is talking about it for days or weeks after the “greatest event in American sports.”

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The Power of the African-American Audience

Beyond PR

When crafting campaigns, brands often have reaching various language groups on their radar. Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. But what about African Americans?

6 reasons to invest in organic reach on social media

PR Daily

Of late, engaging in organic or unpaid social media marketing has gotten a bad rap.

Gini Dietrich: Six Tips for Pitching Journalists and Bloggers


It's 2018 and communicators, SEO experts, marketers, and content creators still haven't figured out how to effectively pitch media and bloggers—and get results. Are you ready to change it? The post Gini Dietrich: Six Tips for Pitching Journalists and Bloggers appeared first on Prowly Magazine. Public Relations #mediarelations bloggers PR

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Do the Olympics have an “American” problem?

Ronn Torossian

The Winter Olympics kicked off in Pyeongchang this week, and there’s no doubt the world was watching… for a lot of different reasons. But, looking into the stands, there was a definite disparity. Relatively few Americans made the trip.

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8 great ways to show reporters some love

Garrett Public Relations

Ah, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you. If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their displeasure at receiving media pitches […]. The post 8 great ways to show reporters some love appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

6 gifts PR pros truly want for Valentine’s Day

PR Daily

Roses and candy are often appreciated, but many PR pros would rather have a headline instead.

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For the Love of #PR – Nine Reasons to Embrace a Career in Public Relations

Critical Mention

February is the month of love, as Valentine’s Day is again upon us. It’s a time to appreciate not only our loved ones but also a time to appreciate what we love about our professions. In this case, we’re talking about public relations. What’s to love about a career in PR? Here we look at a few reasons why we love what we do. There’s never a dull moment . If you’re in PR and you’re bored – why?

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

When we think of aesthetics in content, we typically think of graphics and images meant to complement or illustrate the text. Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. What you say is as important as how you say it – this also extends to the formatting of text on a page.

10 Tips to Get Referrals

Solo PR Pro

Nothing says love like the referral of business. When a client or colleague refers you to someone else, it is a validation of their trust in you to deliver good work. Countless studies have proven the power of referral or word-of-mouth marketing.

5 crisis lessons from Crock-Pot and ‘This Is Us’

PR Daily

At the end of season two, episode 13, we finally get a glimpse of how Jack dies. The Crock-Pot, or more accurately a slow cooker, catches on fire—and the internet is freaking out.

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Why The New York Times Shouldn’t Always Be Your Media Relations Target


I hear it all the time. Not directly from the PR pros I serve, but indirectly – when those pros pass along their bosses’ or clients’ most consistent request: “We need to be in The New York Times.”. So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”.

#MediaMonday — Jody Jackson

HMA Public Relations

I had the chance to meet Jody Jackson a few times before and during the recent Diamondbacks Fantasy Camp. I also had the opportunity to locker […]. The post #MediaMonday — Jody Jackson appeared first on HMA Public Relations. Media Monday Arizona Sports History Diamondbacks Fox Sports Arizona Jody Jackson