Sat.Aug 05, 2017 - Fri.Aug 11, 2017

Lockheed Investing in the Future

Ronn Torossian

Despite the recent order of more F-35s Lockheed Martin knows the days of fighter jets controlling the skies won’t last forever. The future of airborne war is increasingly trending toward unmanned aircraft. That means the venerated builder of the A-10, C-130, F-2, F-16, and Black Hawk helicopter, among others, is looking to make its mark in another field. Recent reports say Lockheed Martin is investing heavily in research and development to produce the next generation of satellite technology.

PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Of course it mattered, but it was easier to fugeddaboudit, leaving it to fester with all those other items no one wanted to deal with. Because so much of PR is intangible, and offers long-term results, it does not fit into a common financial mold when it comes to metrics. Why do PR professionals need to show measurable results now?

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Editorial Coverage Drives Trust. It's Time to Increase Your PR Budgets

Business Wire

It’s been happening for a while now. With the number of communications platforms growing at an ever-increasing pace, marketing executives have been under pressure to move dollars away from traditional public relations efforts in order to fund emerging communication channels.

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How to Empower Sales Teams With PR Insights

Onclusive

PR insights aren’t just helpful to PR and communications professionals; they’re also incredibly useful to sales teams. Sales professionals are always looking for new ways to nurture relationships and build credibility. Sharing insights about what’s working with different types of PR and marketing campaigns is one way to establish such trust. Unfortunately in today’s swift-moving world, it’s somewhat normal for departments to work in a vacuum.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Behind-The-Scenes: The Life of a Summer Intern

PR Expanded

A Guest Post Announcement by Brendan Smith, Student, West Chester University – College of Business. With the new school year fast approaching, interns are beginning to reflect on their experiences this summer. As a summer intern at Atlantic Health, I have gained a great deal of knowledge that I believe will be useful to me at college, and ultimately, throughout life. As a student, I’m frequently asked what I plan to do with my life.

More Trending

Vote Business Wire for SXSW

Business Wire

SXSW PanelPicker allows users to propose which panels they’d like to see take place at the upcoming SXSW conference. Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands.

Pledge your personal support to tackle ethnic diversity in public relations

Stephen Waddington

The Taylor Bennett Foundation has launched a £50,000 campaign to expand its programme to encourage black, Asian and ethnic minority candidates to consider a career in public relations. The numbers tell the story. The UK public relations industry is white, middle class and concentrated in London. 86% of the population identify as white according to 2011 Census data for England and Wales.

Behind the Headlines with Tera Leuthauser

Cision

We have all heard the saying, hard work pays off. Case in point: Tera Leuthauser, who after seven years with Bollare Communications was recently upped to Vice President of the company. Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency.

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The rise of micro-influencer marketing

PR Daily

When it comes to social media followers, sometimes less is more. It might seem inefficient to target people with 10,000 followers rather than those with a million, but micro-influencer campaigns can reap huge PR and marketing benefits. Some call it “ the new frontier of marketing.”. Micro-influencers have more followers than most people—typically in the 1,000 to 100,000 range—but fewer than celebrities and established luminaries in fashion, entertainment or sports.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Parents of Teens Alert: Social Media More Addictive Than Cocaine

Social PR Chat

Bad habits are hard to break, and experts say teen smartphone addictions are harder to treat than cocaine and alcohol addictions. Put it in the hands of teens and the mix of social media and smartphones is proving to have adverse effects. Signs of Social Binging. I find it shocking what social media and smartphones are doing to the culture of teens today. Snapchat streaks. Instagram like competitions. Texting wars.

NewsAI:  An Impressive New PR Software Tool [Product Review]

Sword and the Script

If there’s one frustration every PR pro faces at one point or another. It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Did the reporter get the email? Was it lost in the deluge that is the modern reporter’s inbox? Did your big story get topped by even bigger news? Do you follow up? If so, do you call or email? Do you direct message or InMail?

The “Smart Communications” Revolution: How to Optimize Earned Media Programs

Cision

Your public relations and communications programs should be the most vital part of your company’s media strategy. Because consumers trust earned media more than any other marketing form. In fact, 73 percent of senior marketers believe earned media is more effective than (or as effective as) paid media. Most companies have a large unrealized opportunity available to them from their communications programs because they have under invested in earned media.

5 tips to help young PR pros launch their careers

PR Daily

I never dreamed of going into PR. I aspired to become a nurse, but when I was preparing to apply to nursing school, I studied abroad in Europe. As I traveled to different countries, I became fascinated with cultures and the ways in which people interact. I realized that communication affects everything in our everyday lives and beyond. When I returned home, I switched my major to journalism and PR. Because of my winding road into the industry, I’m passionate about mentoring young PR pros.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Earned Media Holy Grail: Business Press Coverage

Shift Communications

It’s rare that a week goes by without the team talking about business press coverage. All clients want it, and few understand what it takes to get it. When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list.

We need to talk about Edinburgh

Mark My Words

I’ve been going to the Fringe Festival for as long as I can remember. It remains the seminal arts event in Britain today, only behind Glastonbury in its symbolism. But this year, I couldn’t help but detect a lethargy about the place. There’s the usual press of bodies on the Royal Mile, as tourists, festival goers and performers jostle for standing space, and flyers are thrust at you from every direction. There’s still an energy there.

PR Measurement’s Secret Weapon Integrated UTMs

Cision

It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” ” or “Which channel is driving the most results?” ” doesn’t have to resort to “we think” or “it looks like” to provide analysis on the effectiveness of a given campaign.

6 tips to optimize media coverage

PR Daily

The benefits of a media mention go far beyond SEO. Here are tips on getting the most out of that coverage. Look for the link. If a media mention links to any page on your website, you’re having a great day for search engine optimization. Links to your website give you authority, and authority increases the likelihood that anything on your domain willrank. This is why PR pros have so much power to affect search rankings.

A good newsroom will improve your SEO

Presspage

Google does not like pdf, it likes posts and pages. Posts and pages on a website or newsroom contain information in the HTML code that tells Google what kind of information can be found on a specific page or post. A pdf does not contain this information. Obviously you can add metadata information to a pdf to make it easier to find the file, but Google prefers posts and pages to pdf.

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When Thought Leadership Drives Lead Generation

Shift Communications

Every company wants more leads, right? Influencing a target audience to meet a goal or take action is the heart of public relations. In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’. In simple terms it’s a recognition created by others that someone is an expert in a specific field or topic.

Understanding designated market area and how it affects your business

Axia PR

Learn why the location of your company and customers mean so much for your visibility and brand position. When discussing media buys or target audience, your marketing team or public relations agency probably throws around terms like media region and DMA. What do these things really mean for your business and bottom line? Understanding vital terms helps you make smarter, more informed decisions about what’s best for your business. Media Relations Public Relations Featured Media

PR and marketing pros’ guide to press releases

PR Daily

Are press releases no longer necessary? There are tons of digital platforms that are grabbing consumers’ attention, time and money. Brand managers now use websites, blogs, social media, influencers, email and other channels to reach their target audiences. Though press releases are no longer the main tool in many PR pros’ communications arsenals, they can still add value to your organization when used strategically.

HMA Public Relations – Soaring to New Heights

HMA Public Relations

The team at HMA Public Relations went indoor skydiving last week at iFLY Phoenix! We all survived and have lived to tell the tale! Click below for more]. The post HMA Public Relations – Soaring to New Heights appeared first on HMA Public Relations. Featured Uncategorized Flying HMA Summer Outing iFLY iFLY Phoenix Indoor Skydiving team building

State of Social Media, 2Q 2017: Twitter Fails to Grow Users

Shift Communications

Twitter, the 140-character stream of what’s happening now, surprised everyone by reversing its Q1 growth and falling flat – literally – with no quarterly user growth. Let’s see what else happened in their Q2 earnings. Audience Growth. We see the surprise below: 0.0% growth from quarter to quarter for Twitter’s monthly active users: Twitter, during its earnings call, said that their analytics are subject to high seasonality.

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. But they need compelling, digestible facts and figures to create a solid story concept that will resonate with their audiences.

6 people to call when crisis strikes

PR Daily

Any worthwhile public relations strategy should include a crisis communications plan. Unfortunately, many organization fail to consider that something might go awry, and when disaster strikes, they are utterly unprepared. A key aspect of a crisis communications plan is determining who should be called in and consulted when a response is needed. With a nod to “Ghostbusters,” it pays to establish “who ya gonna call” when a crisis strikes.

Crisis 101

3 ways you can prepare for a public relations crisis

Axia PR

Planning proactively for potential crises with 3 key strategies. Lately you can’t turn on the television, log in to social media or pick up a newspaper without noticing a company’s public relations crisis unfolding. We have all seen what happens when a company isn’t prepared for an unexpected situation. It spirals out of control and creates a media storm of negativity.

Behavioral science – why a base understanding of it can be useful in PR

Media Bullseye

The primary objective of public relations work is to build “mutually beneficial relationships between organizations and their publics.” This is the definition of PR on the PRSA’s website, and essentially, it is about communication—how to communicate with audiences. A fair amount of that communication involves informing opinions, or, put more directly, changing minds—or at least opening them to other possibilities, other arguments, or another way of seeing things.

Do PR People Get Storytelling?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.” Yet, the vast majority of content developed.more. The post Do PR People Get Storytelling?

PR considerations for tech startups

PR Daily

“How do I get coverage in TechCrunch , the Wall Street Journal and other tech publications?”. I literally get that question every week from founders of tech startups. They know that publicity—especially from credible, respected publications—has the potential to boost company recognition. That could lead to new customers. More funding. Candidate recruitment. Higher company morale. Strategic partnerships. Many other good things can come from great press coverage that is widely read and shared.

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Why it isn’t time to kill the personal website

Stuart Bruce

Transcript of ‘Why it isn’t time to kill the personal website’. I’ve just read an article on The Next Web entitled “ Time to kill the personal website ” and I couldn’t disagree more. I understand the arguments that they are making that activity is happening on different social media websites and it’s happening on different blogging platforms so it’s things like Twitter, Facebook, Tumblr, Medium. But that doesn’t mean to say that the personal or indeed the corporate website is dead.

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Video: The Future of PR Measurement With Kevin Akeroyd

Cision

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Why a suite of communications technology services is better than platform solutions. What to expect from Cision in the next 12 months.