Ronn Torossian
AUGUST 7, 2017
Despite the recent order of more F-35s Lockheed Martin knows the days of fighter jets controlling the skies won’t last forever. The future of airborne war is increasingly trending toward unmanned aircraft. That means the venerated builder of the A-10, C-130, F-2, F-16, and Black Hawk helicopter, among others, is looking to make its mark in another field.
Onclusive
AUGUST 9, 2017
PR insights aren’t just helpful to PR and communications professionals; they’re also incredibly useful to sales teams. Sales professionals are always looking for new ways to nurture relationships and build credibility. Sharing insights about what’s working with different types of PR and marketing campaigns is one way to establish such trust. Unfortunately in today’s swift-moving world, it’s somewhat normal for departments to work in a vacuum.
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Cision
AUGUST 10, 2017
We have all heard the saying, hard work pays off. Case in point: Tera Leuthauser, who after seven years with Bollare Communications was recently upped to Vice President of the company. Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency.
Deirdre Breakenridge
AUGUST 9, 2017
A Guest Post Announcement by Brendan Smith, Student, West Chester University – College of Business. With the new school year fast approaching, interns are beginning to reflect on their experiences this summer. As a summer intern at Atlantic Health, I have gained a great deal of knowledge that I believe will be useful to me at college, and ultimately, throughout life.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Business Wire
AUGUST 9, 2017
SXSW PanelPicker allows users to propose which panels they’d like to see take place at the upcoming SXSW conference. Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. Business Wire is proud to announce that two of our very own thought leaders have organized creative, and unique, panels that all communicators can benefit from an
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
AUGUST 8, 2017
It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to provide analysis on the effectiveness of a given campaign.
Stephen Waddington
AUGUST 9, 2017
The Taylor Bennett Foundation has launched a £50,000 campaign to expand its programme to encourage black, Asian and ethnic minority candidates to consider a career in public relations. The numbers tell the story. The UK public relations industry is white, middle class and concentrated in London. 86% of the population identify as white according to 2011 Census data for England and Wales.
Business Wire
AUGUST 9, 2017
It’s been happening for a while now. With the number of communications platforms growing at an ever-increasing pace, marketing executives have been under pressure to move dollars away from traditional public relations efforts in order to fund emerging communication channels. In many cases, this money is being redirected to marketing teams with the belief that marketing can meet company goals better than public relations.
Prowly
AUGUST 8, 2017
how much effort do you actually put into your content marketing activities? Are you using the right methods to connect with your customers? Check out these four tactics you “must” use in your content marketing strategy to raise the bar and solidify yourself as a force to be reckoned with. The post 4 Content Marketing Practices That Will Make You Awesome appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
AUGUST 7, 2017
In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure.
Shift Communications
AUGUST 9, 2017
It’s rare that a week goes by without the team talking about business press coverage. All clients want it, and few understand what it takes to get it. When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list.
Mark My Words
AUGUST 11, 2017
I’ve been going to the Fringe Festival for as long as I can remember. It remains the seminal arts event in Britain today, only behind Glastonbury in its symbolism. But this year, I couldn’t help but detect a lethargy about the place. There’s the usual press of bodies on the Royal Mile, as tourists, festival goers and performers jostle for standing space, and flyers are thrust at you from every direction.
Presspage
AUGUST 10, 2017
Panasonic was founded in 1918. Since, the company has grown substantially and has become a leading supplier of consumer and business related electronics products. If you ask Panasonic, “people’s lives” are the central focus of their activities. Resulting in innovative electronics technology in a wide variety of products, systems, and services; ranging from consumer electronics products to industrial devices, building products, and housing.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
AUGUST 7, 2017
In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Here, the Diversity & Inclusion Committee and other PR thought leaders offer their insights on the importance of a diverse and inclusive workplace.
Shift Communications
AUGUST 10, 2017
Every company wants more leads, right? Influencing a target audience to meet a goal or take action is the heart of public relations. In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’. In simple terms it’s a recognition created by others that someone is an expert in a specific field or topic.
Communications Conversations
AUGUST 11, 2017
Now THAT’S a headline, right? Sure, it might seem a little bombastic. But, it’s actually rooted in a number of facts. And that’s exactly what I want to talk about today. You see, it seems to me we’re at a bit of a crossroads. On one hand, I see a lot of people still working in an environment similar to 2001. Mainstream media still dominated the landscape.
HMA Public Relations
AUGUST 7, 2017
Scott first met Arizona Republic journalist, Mary Jo Pitzl, in the '80s! And while she's still at the Republic, she has recently made a small career transition. Read all about it in today's #MediaMonday blog post. [Click below for more]. The post #MediaMonday – Mary Jo Pitzl appeared first on HMA Public Relations.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Axia PR
AUGUST 8, 2017
Learn why the location of your company and customers mean so much for your visibility and brand position. When discussing media buys or target audience, your marketing team or public relations agency probably throws around terms like media region and DMA. What do these things really mean for your business and bottom line? Understanding vital terms helps you make smarter, more informed decisions about what’s best for your business.
Shift Communications
AUGUST 7, 2017
Twitter, the 140-character stream of what’s happening now, surprised everyone by reversing its Q1 growth and falling flat – literally – with no quarterly user growth. Let’s see what else happened in their Q2 earnings. Audience Growth. We see the surprise below: 0.0% growth from quarter to quarter for Twitter’s monthly active users: Twitter, during its earnings call, said that their analytics are subject to high seasonality.
Communications Conversations
AUGUST 7, 2017
For years, I’ve listened to experts and thought leaders tell me PR and digital marketing is all about strategy. And yes, sound strategic thinking is important. But I’m here today to tell you that in my experience execution eats strategy for breakfast. OK, so I’m playing off the old “culture eats strategy for breakfast” cliche.
Barokas
AUGUST 8, 2017
Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. But they need compelling, digestible facts and figures to create a solid story concept that will resonate with their audiences. And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asse
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Axia PR
AUGUST 10, 2017
Planning proactively for potential crises with 3 key strategies. Lately you can’t turn on the television, log in to social media or pick up a newspaper without noticing a company’s public relations crisis unfolding. We have all seen what happens when a company isn’t prepared for an unexpected situation. It spirals out of control and creates a media storm of negativity.
Ishmael's Corner
AUGUST 6, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.
Sword and the Script
AUGUST 8, 2017
If there’s one frustration every PR pro faces at one point or another. It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Did the reporter get the email? Was it lost in the deluge that is the modern reporter’s inbox? Did your big story get topped by even bigger news?
Stuart Bruce
AUGUST 11, 2017
Transcript of ‘Why it isn’t time to kill the personal website’. I’ve just read an article on The Next Web entitled “ Time to kill the personal website ” and I couldn’t disagree more. I understand the arguments that they are making that activity is happening on different social media websites and it’s happening on different blogging platforms so it’s things like Twitter, Facebook, Tumblr, Medium.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Frederik Vincx
AUGUST 9, 2017
While I coached two student teams to build working software last month, during the Open Summer of Code , visitors were surprised to see that we externalized our work so much. Why, as software builders, would you want to use so many sticky notes? Isn’t there an app for that? There are many apps you can use to structure your process, but with a co-located team that needs to move fast, I’ve found that visualizing progress and ideas with sticky note walls so everyone can see them still w
PRSay
AUGUST 8, 2017
Good governance takes leadership. Good leadership takes looking beyond the moment to make decisions that will have an impact long past the decision point. This year, we have several governance initiatives coming before the Leadership Assembly on Oct. 7 that will require real leadership by our Chapter, District and Section delegates. I’m excited to say that these recommendations are being brought forth by the Governance Committee, newly formed this year and comprised of non-Board volunteers, asi
Axia PR
AUGUST 11, 2017
A Q&A with a social media expert. F or the “unsocial,” Twitter is a social media platform where users post tweets: messages that must be less than 140 characters. As the fourth most popular social media site (Sorry, Twitter. Instagram took your spot as third, with YouTube as second and Facebook as the most popular social media site), Twitter is a place to find sports updates, local and national news and what’s happening with your family, friends, favorite celebrities and brands.
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