How to Craft a Strong B2B Social Media Strategy That Supports Your PR Goals
B2B PR Sense
AUGUST 10, 2017
A B2B social media strategy is no longer a "nice to have," but a "must have." Social media has grown from its infancy as a simple network for friends and family to a powerful moving force, especially in public relations. Social media is what takes the Clark Kents of the PR industry, and turns them into Supermen. OK, that might be a stretch, but you get the ideat. You can use social media for B2B as a tool to empower PR professionals to do their jobs better and more efficiently.