Sat.May 28, 2016 - Fri.Jun 03, 2016

The Tinderization of Culture: Making People Matter Again

Onclusive

I’ve been thinking a lot about relationships lately. Romantic, business, friends, family and — yes, of course — customers. What allows for deep and meaningful connections? I’m not talking about connecting via Twitter, LinkedIn, Instagram, or Facebook.

The Worst Stereotypes About PR People

ImPRessions - Crenshaw Communications

It’s a joke in our business that no one outside public relations really understands what we do. In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn.

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3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

“A thought leader is someone with proven expertise and experience who isn’t afraid to share it with the world without direct compensation.” ~ Jay Baer. Mr. Baer makes a fine point. The best thought leaders don't expect compensation for contributions to their industry.

Why NOT Listening on Social Media Could Cost You Your Business

Cision

If you’ve ever been accused in a relationship of not listening, you know that there are consequences to your inattention. At the very least, you annoy your loved one. But you could also miss out on something important or cause bigger issues down the road.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Ways to Improve Your Brand Video Dialogue

ReimaginePR

Videos have the power to grab your audience’s attention and establish an emotional connection. While your viewers listen to what you say and how you get your points across, they’ll feel as if they know you; like they’re standing right in front of you in person.

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More Trending

Six Time Management Tips for #PR #Agencies

PR Expanded

A Guest Post By David Klein, Director of Marketing at ClickTime. David Klein is the Director of Marketing at ClickTime. What if you could magically pause time? Think of everything you could do! Work would be easy. You’d have ample time to spend with friends and family.

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#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

Marketwired

[By Lisa Davis}.

The Top Public Speaking Missteps and How to Avoid Them

Ronn Torossian

According to research conducted by the National Institute of Mental Health, the fear of public speaking or, glossophobia affects nearly 3 out of 4 people in the United States. Many Americans even go so far as to list public speaking as their greatest fear ranking it above heights, snakes, bugs and drowning. And while many of us have experienced some form of social anxiety speaking in front of groups, the good news is that with practice anyone can become a better public speaker.

8 Things Your Competitors Can Teach You About PR

ImPRessions - Crenshaw Communications

The battle for positive public relations can be fierce, but there’s an upside to having competition. If you know who your main competitors are, there’s much to be learned about how to maximize PR for your own company or brand. All it takes is paying attention and knowing what to look for.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Reasons to Focus on Behavioral Data, Not Just Demographics

Cision

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it.

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A crisis timeline: PR lessons from the Cincinnati Zoo

PR Daily

The story of a young boy who fell into a gorilla enclosure at the Cincinnati Zoo. has stirred people worldwide. People are outraged that the child was seemingly unattended—and that the gorilla was shot and killed. Many are infuriated that people have differing opinions on the matter.

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PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic.

Content Marketing Consistency: How Often Should You Publish?

Sword and the Script

How often should a business publish content in order to achieve a level of effectiveness in content marketing ? It’s a question I hear a lot and I have two answers: It depends.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Are Social Analytics Right For You?

Cision

Finding the edge that puts your business above competitors is a challenge that many companies strive to overcome on a day-to-day basis. Social media has brought many markets to the next level with its unparalleled ability to encourage direct interaction with customers.

A letter to public relations students

PR Daily

As many PR pros might prefer—I’ll keep this letter short, sweet and to the point. A typical PR executive might not be known for making big bucks.

Brand Powerhouses and PR Media Analysis of the 2016 NBA Finals

TrendKite

Tonight millions of viewers will be tuning into what is already being called "the best NBA finals ever." And while some will be watching because they are die hard fans or for sheer entertainment, other marketing or PR nerds (like myself) can't help but marvel at the brand powerhouses.

Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Business communicators can take lessons away from all forms of storytelling.

Behind the Headlines With Eileen Coyne

Cision

Your audience receives hundreds of messages every day, but they only take note of a few. Are your brand’s messages getting ignored? Eileen Coyne, public relations manager at Kimball Communications, says sending too many messages too often can be a detriment.

J&J’s image suffers after 'baby powder' lawsuits

PR Daily

Johnson & Johnson—one of the world’s most trusted brands in health care products—has taken a major hit to its reputation this year. In February, J&J carried a YouGov BrandIndex Buzz score of 18. The figure measures positive and negative sentiment surrounding a brand.

The Audience Gets a Vote in Paid Social; Unscripted Marketing Links

Sword and the Script

Marketing plans and programs are often based on assumptions. In other words, marketers draw up the order of battle based on what we think customers and prospects are doing or will do in response to a message. To be clear, these aren’t just random guesses, but rather calculated risks.

Are PR Professionals Achieving Their Career Potential?

PRSay

Half of the public relations practitioners who responded to a national survey on career advancement of professionals in communication fields (49%) said they had encountered barriers to moving up in their careers, citing lack of confidence, lack of encouragement, lack of mentorship, ageism and/or office politics as the reason.

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Indy 500 Brands: The Social Media Champs

Cision

What happens when you combine the speed of Indy with the power of Cision? Real-time social media coverage of the 100th running of the Indianapolis 500. We covered the full scope of the Memorial Day weekend event using our Cision Visible Intelligence and Cision PR Edition software.

Why introverts make great publicists

PR Daily

I’ve just made a career shift from a large organization to a small tech company. After years on a PR staff of 10, I’m now the solo communications representative.

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“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations

Waxing UnLyrical

Guest Post by Emma Hawes. Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. I want people to know, “I’m not alone,” and like the R.E.M. song says, “ Everybody Hurts.”

4 Tips for Tomorrow’s Marketing Champions from Marketo’s 2016 #MKTGnation Summit

Beyond PR

What does it take to be a champion? After having a chance to reflect on this year’s #MKTGnation Summit, I can confidently say that being a marketing champion isn’t just about being the best (though that does help), it’s about striving to be better.

How to Solve Your Social ROI Puzzle

Cision

Practically every brand has a social media presence. So why are 45 percent of marketers unable to demonstrate social’s impact on a qualitative or quantitative level? Social media is more than an array of communication platforms.

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5 social media truths to boost your SEO efforts

PR Daily

Social media is a term you cannot fail to mention when talking about search engine optimization. There are many ways that social media influences SEO efforts.

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Mobile content lessons for public relations pros

Media Bullseye

PR pros know that one of the best things they can do for clients is develop a solid content strategy. Developing a steady stream of good content can raise awareness, increase engagement, and be an important part of a sharing strategy on owned or social channels.

#NRAShow: A Food or Gun Event?

The Stalwart Blog

One of our clients recently attended the Annual National Restaurant Association (NRA) Show in Chicago.

Behind the Headlines With Beth Kurth

Cision

For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you ensure patients will choose your brand over others?

Social media from millennials' perspectives

PR Daily

Millennials are a demographic that many marketers strive to understand. They are affecting strategic marketing decisions from the layout and design of office spaces to the ways in which content is received and shared.