Sat.Sep 10, 2016 - Fri.Sep 16, 2016

This is How to Build a Brand With Soul

Onclusive

Even though there’s more data to work with than ever, it’s still terribly important to stick to the soul of your brand.

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15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

As a small business or startup, you know how quickly expenses can pile up. Your PR strategy doesn't have to be one of them. Thanks to a number of online tools and resources, small business PR does not have to break the bank.

The Secret to Creating Shareable Stories

Cision

Is creating buzz for your nonprofit, business or event on your to-do list? If so, there are hundreds of ways to start doing it. Buzz is the story people can’t get enough of. The story that highlights something good in the community.

Harness the Power of Visual Storytelling

ReimaginePR

Are you looking for a way to immediately engage your audience? Beyond catchy phrases and clever copywriting, there’s an easy but sure way to draw an audience around your message.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Is this the End of the Big Tech Reveal?

Flack's Revenge

There are a few proven ways to make a splash with tech product news. One does not involve any PR sleight-of-hand – the news gets attention on its own merits. It so disruptive and interesting that the media just have to cover it. Pretty rare but it happens.

More Trending

How To Use Hashtags More Effectively in 2016

Cision

Every day I text my wife hashtags. She thinks it’s kind of stupid and she’s right (#superfluous), but it’s always funny to me because it demonstrates how little thought goes into using them.

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Nailing Your First Job in PR

Ronn Torossian

Getting into a PR firm may take a few tries – you may even need to do more than one internship. If this is your first real job after finishing school, don’t be afraid to take time to find the perfect fit.

Want More Press? 3 Ways to Be More Friendly In Small Business PR

B2B PR Sense

Have your efforts to generate more press coverage for your small business been falling flat lately? It may simply boil down to your approach. What exactly is expected when you contact the press about your small B2B business.

What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

3 reasons why podcasts are hotter than ever

PR Daily

Podcasts aren’t new, but they haven’t lost any of their appeal to modern audiences. Some 57 million Americans listen to podcasts, and those numbers continue to grow. Leading companies such as Netflix have made them an integral part of their communications. What’s the payoff?

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Straight Talk for Laywers and Legal Marketers on Content Marketing

Sword and the Script

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively.

A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

John Turiano. When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs.

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Pitching Ultimate Wedding Magazine: Q&A with Editor Tina Reading

Cision

There is nothing quite like a wedding. Whether it’s grand, glorious and splashy or intimate, relaxed and reserved, it’s a milestone for most that has no equal. The planning alone can constitute a full-time job, even for the simplest of ceremonies, but luckily, media outlets like Ultimate Wedding Magazine are there to provide ample nuptial knowledge. The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013.

How busy communicators propel their careers forward

PR Daily

Everyone knows practice makes perfect. Athletes spend thousands of hours training, artists take years to perfect one painting, and communicators devote time they don’t have to learning new trends and practices. Between meetings and long commutes, professional development slips through the cracks.

PR Service or Customer Service? Why Always Saying “Yes” Damages Client Relationships

Shift Communications

You’re a PR pro with a #positive attitude, and you’re proud of it. You should be – a can-do outlook is a boon in this fast-paced industry. But alas, it is possible to take it too far. PR service isn’t customer service.

Wells Fargo’s Crisis Management Fail

Melissa Agnes

It’s clear that Wells Fargo has proven to NOT be crisis-ready for multiple reasons. As a result, they’re faced with one of the most difficult crises to manage: a crisis of corporate culture.

4 Tips for Acing Your Professional Headshot

Cision

If you’re using a selfie you took in your car as your networking photo, it’s time for a serious upgrade. Your business headshot is a branding tool. It’s often the first impression many people have of your personal – and even employer’s – brand.

The key to podcasting in PR: Listen

PR Daily

"Friends, Romans, countrymen, lend me your ears." — Shakespeare. Branding experts often encourage PR pros to podcast. It’s easy to understand why. Podcasting can strengthen your voice and brand message.

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Five Tips to Align Marketing and PR Strategies

Shift Communications

As you begin pulling together a comprehensive marketing plan and budget for the coming year, one of the most important considerations is to thoughtfully align your marketing and PR strategies.

CARMA to host upcoming webinar on North American PR measurement trends

Media Bullseye

Throughout September, companies have partnered with AMEC as a part of Measurement Month to present events promoting and educating about PR measurement.

Applying Storytelling Techniques to the Humble Job Description

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass). It doesn’t matter whether you manage a juice bar or lead a Fortune 500 company, the ability to win others over to your point of view matters. The word “others” covers a lot of ground, but let’s.more.

FAA bans Samsung Galaxy Note 7

PR Daily

Use the Samsung Galaxy Note 7 at your own risk—just not on an airplane. The Federal Aviation Administration has issued major restrictions on using the devices on flights after several cases emerged of the phone exploding.

Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies.

45 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government.

The 4 Absolutes of Public Relations

PRSay

If there is a word one rarely associates with public relations, it is the word “absolute.”. Everything in this profession seems to be relative. Our morals are relative; ideologies are relative; codes of conduct are relative.

Free webcast: Must-have video and data tips for internal communicators

PR Daily

Video and data are more than trends. They’re must-have elements for any communications plan. Internal communicators can sharpen their data literacy and video acumen by attending Kollective’s free webcast, “ How to Build Powerful Employee Engagement.”

B2B Thought Leadership – What is It and Why Does It Matter?

Shift Communications

Thought leadership is one of those PR jargon words that everybody loves to hate. For those of us who work on the business-to-business (B2B) side of SHIFT, it’s almost always an ask in agency RFPs issued by prospective clients and it’s usually included in many of our new business presentations.

The Measurement Standard eBook: A How-To on Using AMEC’s Integrated Evaluation Framework

Media Bullseye

As a part of AMEC’s Measurement Month, CARMA’s publication The Measurement Standard published an eBook about AMEC’s new Integrated Evaluation Framework. This eBook, which is available for free download on The Measurement Standard , provides a comprehensive overview of the Framework.

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Marketing ROI: You Can’t Buy a Beer with an MQL [UML]

Sword and the Script

“What’s the ROI of putting your pants on every day?” asked Scott Monty in a modestly famous quip. “It’s It’s hard to measure but there’s negative consequences for not doing it.”.

B2B 113

Clinton’s, campaign lead PR damage control over pneumonia diagnosis

PR Daily

Speculation, facts and an unspecified dose of fiction about Democratic presidential nominee Hillary Clinton’s health have been running their respective courses.

How registering to vote stays relevant

The Stalwart Blog

I recently heard the number one indicator whether someone votes or not is if they are registered. This sounds like a no-brainer, but often overlooked and particularly important, especially for people under 30 living in the battleground states. .