Sat.Apr 22, 2017 - Fri.Apr 28, 2017

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The Most Powerful PR Metrics According to 5 PR Influencers

Onclusive

While there isn’t a surefire answer to how to inspire world peace or peel a hard boiled egg in just one sweep, there are a few things I think we can all agree on: when it comes to measuring the success of a PR campaign, it’s all about them numbahs! We could talk for days […].

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How the Associated Press Fights Fake News on Facebook…and Everywhere Else

Cision

Information is everywhere. How is the average news consumer supposed to separate fact from fiction? That’s where the Associated Press steps in. The AP, as the media cooperative is colloquially known, has been a paragon of neutrality and fact-based content for 171 years, but only recently has it gotten attention specifically for the work it is doing to rid the world of misinformation, one piece of news at a time.

Facebook 303
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Trending Sources

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5 Easy Tips for Learning in Not So Obvious Places

Deirdre Breakenridge

Learning doesn’t have to be limited to the physical classroom environment. Although I love teaching in the classroom, today I’m also an online professor and a LinkedIn Learning instructor. If you open your eyes and you’re also open to new ways of obtaining knowledge, then you’ll find learning around every corner. Of course, learning requires you (1) make the time, (2) have a clear mind and (3) be fully present to receive information.

Reddit 236
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Vinyl Comeback Making Record Stores Pay Again

Ronn Torossian

They say if you wait long enough, everything old will become new again. That certainly seems to be the case with vinyl records. From ubiquitous music providers to coasters to conversation pieces and decorative items, records have evolved a lot as time, and music fans have changed. A few years back, collectors and vintage audio niches caught the interest of the record biz, who started producing even current acts on vinyl again.

Blogging 220
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Best Bets to Get Featured on BizWireTV

Business Wire

By Vilan Trub, Marketing BizWireTV is a sleek digital news show that reaches audiences around the globe. For a brand looking to amplify their latest announcement, there is no doubt that being featured on the program creates greater access to wider audiences, making a strong visual impression on potential clients and customers. Here are some great tips from Executive Producer Amy Feller that will increase the chances of your news release being featured on BizWireTV: Write a compelling headline He

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PR Tips For Building And Extending Your Personal Brand

ImPRessions - Crenshaw Communications

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. There are concrete steps to take to build and extend your brand once you’ve established an initial presence.

Branding 149
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The Link Between Content & Conversion

Rock the Status Quo

I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing. Because I focus on the integration of content with SEO and social media, I am lucky enough to see the entire spectrum from creation to ROI – something many marketers don’t get to do as an agency.

SEO 133
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Why the APR Has a Great ROI

PRSay

I’m a huge advocate of the Accreditation in Public Relations (APR) program, and it’s not hard to figure out why. The APR has been good to me — very good. But when I began, I had no idea how much the APR would change my career. I knew other communications and PR professionals with those three little letters after their name, and they all seemed to have one thing in common: They were clearly at the top of their game professionally.

Local 145
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Top 10 PCMag Staffers on Twitter

Cision

This week we take a look at the top staffers at PCMag on Twitter, ranked by number of followers. Follower counts were pulled on April 26, 2017, and will change over time. 1. John Dvorak – Contributing Editor – 106,723. UH, I doubt it. [link]. — John C. Dvorak (@THErealDVORAK) April 26, 2017. 2. Sascha Segan – Lead Analyst, Mobile – 17,670.

Twitter 192
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. This time it was a scuffle between an American Airlines flight attendant and a passenger who had tried to put a stroller in the overhead compartment.

Airlines 136
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The Link Between Content & Conversion

Rock the Status Quo

I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing. Because I focus on the integration of content with SEO and social media, I am lucky enough to see the entire spectrum from creation to ROI – something many marketers don’t get to do as an agency.

SEO 100
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Tackling manipulation on Twitter

Stephen Waddington

Twitter has no further plans to tackle fake news on the platform ahead of the UK General Election. Users need to be vigilant to sources of abuse. Twitter saw a six percent year on year increase of monthly active users to 328 million in the first three months of 2017. It’s almost certainly due to political events in Europe and the US. The social media platform is popular for news, current affairs and politics.

Twitter 110
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LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact

Cision

Cision’s CEO Kevin Akeroyd discusses the organization’s new partnership with LiveRamp to help communicators better measure the impact of their earned media efforts with the Cision Communications Cloud™: Communications and marketing professionals will now be able to identify the audiences that are digesting earned media, allowing them to analyze key audience insights such as consumer or business attributes, as well as key behavioral, sentiment, and intent data.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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New trend: Companies making product design trends based on Instagram

Communications Conversations

By now, you’ve most likely seen Starbucks newest concoction: The Unicorn Frappuccino. It’s purple. It’s pink. And, maybe most importantly to Starbucks, it’s inherently Instagrammable–to the tune of 150,000+ pics on the platform so far using the #unicornfrappuccino hash tag–there are tens of thousands more using the #starbucks hash tag.

Instagram 100
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Thanks to Kid Ventures and their "Top Up For Heroes" Campaign

The Stalwart Blog

Kid Ventures , the next generation in boutique-style preschool and indoor family enrichment centers, announced today the launch of its “Top Up For Heroes” campaign through May 31. Proceeds will benefit Operation Homefront , a national organization dedicated to building strong, stable and secure military families who thrive in the communities that they’ve worked so hard to protect. .

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A pilot’s guide to hosting a conference call

Stephen Waddington

In this guest post, pilot and Ketchum colleague RP Kumar applies lessons from the air to international conference calls. By RP Kumar. I’ve been on a couple of conference calls this week that were great reminders of everything that’s frustrating about these inescapable staples of office life. They also reminded the pilot in me of what we can all do to make conference calls more productive.

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Meeting the Needs of a Diverse Client Base

Cision

PR agencies work with clients presenting a wide range of needs. Efficiency is the name of the game and agency pros are tasked to find quick ways to solve their client’s communications challenges. Cision’s new case study, “ Using Cision Communications Cloud™ to Meet the Needs of a Diverse Client Base ,” explores how Carrie On Communication turned to Cision to help improve workflow efficiencies and offers inspiration to communicators everywhere.

Meeting 177
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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“Bloody Hell, Someone Sent Me an Actually Informative Press Release”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Internet has commoditized — and continues to commoditize — the news release. Yet, there’s still a time and place for the humble news release. And when the mission calls for this tactic, it’s logical to craft the narrative so it has the greatest probability of resonating with journalists.

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Agency revenue still rising in era of integration and transformation

Steve Barrett on PR

PRWeek's annual Agency Business Report content will be live first thing Monday - the big story is that PR is becoming one cog in a wheel of wider services.

Agency 89
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How To Build Genuine Trust With Your Content Marketing Strategy

Stern + Associates

Historically, public relations has focused on building awareness and generating intrigue, and most importantly, building trust. Quickly establishing credibility and differentiating you and/or your [insert product/service] from the rest of. The post How To Build Genuine Trust With Your Content Marketing Strategy appeared first on Stern Strategy Group.

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Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, I know from experience, they coexist nicely.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Now is the time for real time PR

Presspage

It's almost an understatement to say that PR professionals have seen tremendous changes in their field in recent years. Disruptive technologies, new trends and tools have redefined the business, while the number of online (social) media channels continue to increase. The effectiveness of the old-fashioned press release is far behind us. In many instances, a press release is still justifiable, but with a decreasing corps of journalists, they often have little effect.

Crisis 79
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A Mad Bum Who Knows Crisis PR

PR News

Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve had the benefit of media training, fail to learn this lesson? Last Thursday (April 20) the San Francisco Giants’ Madison… Continued.

Crisis 71
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Brand Reputation: Risks and Rewards of Taking a Stand

Stern + Associates

In today’s highly politicalized world, should brands and thought leaders take a stance on social issues, or is that reputational and business suicide? The past couple months have seen companies. The post Brand Reputation: Risks and Rewards of Taking a Stand appeared first on Stern Strategy Group.

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How the Associated Press Fights Fake News on Facebook…and Everywhere Else

Beyond PR

Information is everywhere. How is the average news consumer supposed to separate fact from fiction? That’s where the Associated Press steps in. The AP, as the media cooperative is colloquially known, has been a paragon of neutrality and fact-based content for 171 years, but only recently has it gotten attention specifically for the work it is doing to rid the world of misinformation, one piece of news at a time.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Industry Recognition Matters

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. While some pooh-pooh awards, I view the Holmes Report recognition as a big deal. Our staff works damn hard.

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Writing, Labels and Cohorts; Words Really Do Matter [UML]

Sword and the Script

Richard Laermer once noted that words have become disposable. Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. Social media rewarded brevity while arguably sacrificing clarity.

Writing 62
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Why a push for diversity is a push for better ideas

PR in High Definition

There are many types of PR disasters, but by far the worst is when you push out a campaign based on an idea that really hasn’t been thought through. Pepsi was under fire this month for its advert featuring Kendall Jenner brokering peace between protestors and police using Pepsi. Although the sentiment of unity, peace and understanding was good, the resulting advert “missed the mark” as Pepsi quite rightly put it.