Sat.Apr 22, 2017 - Fri.Apr 28, 2017

The Most Powerful PR Metrics According to 5 PR Influencers


While there isn’t a surefire answer to how to inspire world peace or peel a hard boiled egg in just one sweep, there are a few things I think we can all agree on: when it comes to measuring the success of a PR campaign, it’s all about them numbahs! We could talk for days […]. Industry Insights & Trends PR influencers PR measurement PR metrics public relations metrics

Vinyl Comeback Making Record Stores Pay Again

Ronn Torossian

They say if you wait long enough, everything old will become new again. That certainly seems to be the case with vinyl records. From ubiquitous music providers to coasters to conversation pieces and decorative items, records have evolved a lot as time, and music fans have changed.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Best Bets to Get Featured on BizWireTV

Business Wire

By Vilan Trub, Marketing BizWireTV is a sleek digital news show that reaches audiences around the globe.

How the Associated Press Fights Fake News on Facebook…and Everywhere Else


Information is everywhere. How is the average news consumer supposed to separate fact from fiction? That’s where the Associated Press steps in.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Easy Tips for Learning in Not So Obvious Places

PR Expanded

Learning doesn’t have to be limited to the physical classroom environment. Although I love teaching in the classroom, today I’m also an online professor and a LinkedIn Learning instructor.

Reddit 261

More Trending

The Link Between Content & Conversion

Rock the Status Quo

I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing.

SEO 158

LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact


Why former journalists can make terrific content marketers

PR Daily

When organizations' leaders want to enhance their brand and take advantage of their prospective clients’ hunger for information, they often turn to content marketers to create engaging content that develops leads and advances them through the all-important funnel.

American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads.

Meeting the Needs of a Diverse Client Base


PR agencies work with clients presenting a wide range of needs. Efficiency is the name of the game and agency pros are tasked to find quick ways to solve their client’s communications challenges.

Instagram reaches 700 million users

PR Daily

Instagram remains one of the world’s fastest growing social media platforms. The visual app’s growth doesn’t show signs of slowing down, either. It just hit a new milestone: 700 million users.

56 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email Academia/Government.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Thanks to Kid Ventures and their "Top Up For Heroes" Campaign

The Stalwart Blog

Kid Ventures , the next generation in boutique-style preschool and indoor family enrichment centers, announced today the launch of its “Top Up For Heroes” campaign through May 31.

Behind the Headlines with Mónica Cortés


Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! She joins the organization with over 18 years of experience, from serving as a senior strategic advisor for AARP to the director of operations for the Caribbean Cultural center.

Local 191

Content distribution secrets for modern PR pros

PR Daily

It's harder than ever before to grab media attention for PR-driven news. Even if you do earn coverage, you can expect to see diminished impact from that press hit. More PR people are chasing fewer journalists.

No More Silver Bullet. Now what?

Waxing UnLyrical

A few days ago, I co-presented a webinar (thank you !) on #KickAssContent marketing with two of my favorite people, Brandon Andersen and Heidi Sullivan. KickAssContent marketing. The three of us designed this webinar like so: Brandon: why content audits are so critical.

The Link Between Content & Conversion

Rock the Status Quo

I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing. Because I focus on the integration of content with SEO and social media, I am lucky enough to see the entire spectrum from creation to ROI – something many marketers don’t get to do as an agency. They create and post, then pass the baton to the client.

SEO 100

Top 10 PCMag Staffers on Twitter


This week we take a look at the top staffers at PCMag on Twitter, ranked by number of followers. Follower counts were pulled on April 26, 2017, and will change over time. John Dvorak – Contributing Editor – 106,723. UH, I doubt it. link]. — John C. Dvorak (@THErealDVORAK) April 26, 2017. Sascha Segan – Lead Analyst, Mobile – 17,670. Amazon's Alexa has more than 10k skills. We list the top 3,121 by user rating. link].

United chief: Our customers should be the focus of all we do

PR Daily

United Airline’s PR team probably needs a vacation. The carrier was hit with heavy criticism for enforcing its dress code policy , and then it faced huge backlash after forcibly removing a passenger from a flight. to make room for crew members. Now, it’s looking to turn things around.

The contentious relationship between PR and legal

Media Bullseye

As multiple corporate crises have unfolded involving big brands during the past few weeks and months, we’ve seen a fairly high level of criticism directed at the practice of public relations.

Writing, Labels and Cohorts; Words Really Do Matter [UML]

Sword and the Script

Richard Laermer once noted that words have become disposable. Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore.

Art and Science: The Three Pillars of Storytelling Mapped to Data


People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

The top 10 media organizations rocking content efforts

PR Daily

Never in the history of media and communications has the pace of change been so rapid. Seven years ago, Netflix streaming was a novelty, cord cutters were rare and “Game of Thrones” was a niche book series. Today, media companies are growing and expanding in ways we previously only dreamed.

Advances in automation: how AI and automated technology are shaping medicine, journalism, and PR

Media Bullseye

I was halfway to a restaurant I was meeting a friend at when my car’s directional wouldn’t turn off. As I walked into the restaurant a few moments later, I was holding down my phone’s home button. Call Dad,” I told my phone.

How the Associated Press Fights Fake News on Facebook…and Everywhere Else

Beyond PR

Information is everywhere. How is the average news consumer supposed to separate fact from fiction? That’s where the Associated Press steps in.

A pilot’s guide to hosting a conference call

Stephen Waddington

In this guest post, pilot and Ketchum colleague RP Kumar applies lessons from the air to international conference calls. By RP Kumar. I’ve been on a couple of conference calls this week that were great reminders of everything that’s frustrating about these inescapable staples of office life.

5 ways to freshen up your media relations efforts

PR Daily

Spring is a time of rebirth: Animals come out of hibernation, and plants start to blossom. Maybe it’s time for us to bring our media relations approach out of the winter doldrums, too.

Use media monitoring to get more out of conferences

Media Bullseye

If you use a media monitoring tool to track issues and generate measurement for clients or for your own company, you know how valuable it is for finding content that you need to watch for communications and public relations purposes.

Why the APR Has a Great ROI


I’m a huge advocate of the Accreditation in Public Relations (APR) program, and it’s not hard to figure out why. The APR has been good to me — very good. But when I began, I had no idea how much the APR would change my career.

Local 116

The Real Impact of Fake News on PR


Fake news has been around for many years. Just visit , a site that debunks or validates viral news stories. You’ll find a vast archive of alternative facts going back decades. (Al Al Gore did not claim to have invented the internet, for example.) But something has changed recently. Fake news has become more than just a harmless annoyance. It is almost certain that the circulation of fake news had an impact on the 2016 election.

Viral 79