Sat.Apr 22, 2017 - Fri.Apr 28, 2017

The Most Powerful PR Metrics According to 5 PR Influencers

Onclusive

While there isn’t a surefire answer to how to inspire world peace or peel a hard boiled egg in just one sweep, there are a few things I think we can all agree on: when it comes to measuring the success of a PR campaign, it’s all about them numbahs! We could talk for days […]. Industry Insights & Trends PR influencers PR measurement PR metrics public relations metrics

How the Associated Press Fights Fake News on Facebook…and Everywhere Else

Cision

Information is everywhere. How is the average news consumer supposed to separate fact from fiction? That’s where the Associated Press steps in.

5 Easy Tips for Learning in Not So Obvious Places

PR Expanded

Learning doesn’t have to be limited to the physical classroom environment. Although I love teaching in the classroom, today I’m also an online professor and a LinkedIn Learning instructor.

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Best Bets to Get Featured on BizWireTV

Business Wire

By Vilan Trub, Marketing BizWireTV is a sleek digital news show that reaches audiences around the globe.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Vinyl Comeback Making Record Stores Pay Again

Ronn Torossian

They say if you wait long enough, everything old will become new again. That certainly seems to be the case with vinyl records. From ubiquitous music providers to coasters to conversation pieces and decorative items, records have evolved a lot as time, and music fans have changed.

More Trending

What We Learn From Famous PR Failures

ImPRessions - Crenshaw Communications

Later this year, The Museum of Failure is scheduled to open in Sweden. Of course, those in public relations will pay attention to the product flops it will feature, like Colgate beef lasagna , Harley Davidson perfume, and, of course, new Coke.

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5 Takeaways from the #CisionWorldTour in Chicago

Cision

Last night was a whirlwind of activity: from setting up at The Chicago Art Institute, to livestreaming the event, to live tweeting every other brilliant thought that came out of the fantastic lineup of speakers’ mouths. There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision.

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The Link Between Content & Conversion

Rock the Status Quo

I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing.

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How to Combat the Fake News Frenzy in B2B PR

B2B PR Sense

During the 2016 presidential elections, President Donald Trump stirred up a public frenzy about fake news. The ripples of this mania can be felt and seen throughout the B2B PR sector. A recent UKPulse survey of UK residents conducted by Gorkana shows just how deep this distrust of media has become.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Tips For Building And Extending Your Personal Brand

ImPRessions - Crenshaw Communications

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you.

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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Review: The Book of Joy

Stephen Waddington

I’m usually not a fan of self-help or spiritual books but The Book of Joy is a bit different. I’ve just finished reading The Book of Joy by His Holiness the Dalai Lamai and Archbishop Desmond Tutu. It’s not the sort of book that I’d normally read.

How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads.

American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane.

Behind the Headlines with Mónica Cortés

Cision

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! She joins the organization with over 18 years of experience, from serving as a senior strategic advisor for AARP to the director of operations for the Caribbean Cultural center.

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Why former journalists can make terrific content marketers

PR Daily

When organizations' leaders want to enhance their brand and take advantage of their prospective clients’ hunger for information, they often turn to content marketers to create engaging content that develops leads and advances them through the all-important funnel.

A pilot’s guide to hosting a conference call

Stephen Waddington

In this guest post, pilot and Ketchum colleague RP Kumar applies lessons from the air to international conference calls. By RP Kumar. I’ve been on a couple of conference calls this week that were great reminders of everything that’s frustrating about these inescapable staples of office life.

56 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@carma.com. Academia/Government.

LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact

Cision

Infographics: Dead—or still a useful tool for communicators?

PR Daily

A recent report from Clutch, a research, ratings and reviews platform for business services, suggests the pulse of infographics—at the heart of many content marketing strategies—is weakening. To paraphrase Mark Twain, are reports of the death of infographics greatly exaggerated? In a Clutch.

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Tackling manipulation on Twitter

Stephen Waddington

Twitter has no further plans to tackle fake news on the platform ahead of the UK General Election. Users need to be vigilant to sources of abuse. Twitter saw a six percent year on year increase of monthly active users to 328 million in the first three months of 2017. It’s almost certainly due to political events in Europe and the US. The social media platform is popular for news, current affairs and politics.

Thanks to Kid Ventures and their "Top Up For Heroes" Campaign

The Stalwart Blog

Kid Ventures , the next generation in boutique-style preschool and indoor family enrichment centers, announced today the launch of its “Top Up For Heroes” campaign through May 31.

Meeting the Needs of a Diverse Client Base

Cision

PR agencies work with clients presenting a wide range of needs. Efficiency is the name of the game and agency pros are tasked to find quick ways to solve their client’s communications challenges.

Instagram reaches 700 million users

PR Daily

Instagram remains one of the world’s fastest growing social media platforms. The visual app’s growth doesn’t show signs of slowing down, either. It just hit a new milestone: 700 million users.

Why the APR Has a Great ROI

PRSay

I’m a huge advocate of the Accreditation in Public Relations (APR) program, and it’s not hard to figure out why. The APR has been good to me — very good. But when I began, I had no idea how much the APR would change my career.

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No More Silver Bullet. Now what?

Waxing UnLyrical

A few days ago, I co-presented a webinar (thank you CommPRO.biz !) on #KickAssContent marketing with two of my favorite people, Brandon Andersen and Heidi Sullivan. KickAssContent marketing. The three of us designed this webinar like so: Brandon: why content audits are so critical.

Infographic: Does Wall Street Require Issuers to Have an IR Website?

Cision

Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. It’s your transparency library. . But I am a tad bias.

United chief: Our customers should be the focus of all we do

PR Daily

United Airline’s PR team probably needs a vacation. The carrier was hit with heavy criticism for enforcing its dress code policy , and then it faced huge backlash after forcibly removing a passenger from a flight. to make room for crew members. Now, it’s looking to turn things around.

The Link Between Content & Conversion

Rock the Status Quo

I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing. Because I focus on the integration of content with SEO and social media, I am lucky enough to see the entire spectrum from creation to ROI – something many marketers don’t get to do as an agency. They create and post, then pass the baton to the client.

SEO 100

Writing, Labels and Cohorts; Words Really Do Matter [UML]

Sword and the Script

Richard Laermer once noted that words have become disposable. Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore.

Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

Content distribution secrets for modern PR pros

PR Daily

It's harder than ever before to grab media attention for PR-driven news. Even if you do earn coverage, you can expect to see diminished impact from that press hit. More PR people are chasing fewer journalists.