Sat.Nov 25, 2017 - Fri.Dec 01, 2017

Medical Industry Public Relations

Ronn Torossian

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. Here let’s look at public relations for physicians and other healthcare providers.

The Best PR & Content Marketing Conferences to Attend in 2018

Onclusive

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest.

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A PR Wish List For Holiday 2017

ImPRessions - Crenshaw Communications

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate.

SEO 219

Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Campbell Hopes Holidays Can Save Slumping Sales

Ronn Torossian

When you think about brands that need a strong fourth quarter to save them from running in the red, you might not think of soup … but Campbell surely is. The soup company has been flailing as sales numbers are falling across the board.

More Trending

5 ways social media has reshaped the PR industry

PR Daily

Its influence is simply too large to ignore. With a global usership in the billions, social media has become one of the fastest growing industries in the world.

Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?

Cision

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer looks at a problem that plagues the industry — earned media attribution.

Video 252

How Digital Tech and Smart PR Connected a Town to The Modern Age

Ronn Torossian

Webster City, Iowa doesn’t quite have the ring of a must-see vacation destination, and that’s just fine with residents. They’re not looking to become the Midwestern version of Orlando or Las Vegas. They just want to be a quaint, attractive town that takes good care of the folks who live there.

Lessons from the UK’s top media and public relations blogger

Stephen Waddington

The role of the old is to inspire the young. An inspirational story about how motivated students that work hard, finish first. Marcel Klebba was named media and public relations blogger of the year at the Vuelio blog awards on Friday at a glitzy ceremony in London.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

9 tools to keep the content flowing

PR Daily

Staying organized can seem more difficult than writing. There are days where a content marketer’s head is exploding with random ideas, deadlines and a million “to do” items. Most pros rely on tools and systems to keep things orderly and efficient.

Tools 164

7 Examples of Successful Press Release Boilerplates

Cision

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.

3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]

Sword and the Script

What separates successful bloggers from those that aren’t can be distilled down to three habits: They invest time. They write quality posts. They do this consistently. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency.

B2B 118

Exploring the impact of AI on PR and discourse in the public sphere

Stephen Waddington

I’m keen to start a conversation about the application of artificial intelligence (AI) in media and public relations. It’s an important issue.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

6 crucial actions to take before releasing content

PR Daily

Are you getting everything you can from your content? A vast majority of marketers— 91 percent —reported this year that their organization does some form of content marketing already.

SEO 158

How to Create a Content Contributor Guide

Cision

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How To 205

Public Relations Jobseekers: Act Before 2017 Ends

Shift Communications

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. Companies slow down in America between Thanksgiving and New Year’s Day. Out of office auto-replies fly through the digital ether like flocks of birds migrating for the winter.

Foodbank fundraiser: Boxing Day Swim

Stephen Waddington

I’m doing a Boxing Day swim in Whitley Bay and raising cash for a local foodbank in the run up to Christmas. I’d love your support. Today is the first day of Advent. I’m doing a reverse Advent calendar and putting aside an item of food each day during the lead up to Christmas.

Film 109

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Twitter can be a great way to keep up with current news and industry best practices.

7 Examples of Successful Press Release Boilerplates

Cision

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.

The Most Epic PR Fails of 2017

Barokas

Social media continues to inform the lives of everyone, especially brands. The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time.

Your opportunity to participate in the CIPR State of the Profession survey

Stephen Waddington

1,000 people have participated in the CIPR’s annual #StateofPR survey. The CIPR is keen to double the sample size. Please consider getting involved. The CIPR State of Profession is underway. It aims to characterise public relations in the UK and spotlight issues and opportunities.

25 great tactics for promoting your brand

PR Daily

Competition for media attention is fierce. Your established company or startup is hardly from the only game in town, and a limited number of business editors cover your particular niche. Journalists receive endless requests to cover companies and leaders just like yours.

Brand 130

Top 10 Chicago Tribune Staff on Twitter

Cision

If you ever wondered who to follow for the latest news in Chicago, then this week’s list is for you. Take a look at the top 10 Chicago Tribune staff on Twitter and click that follow button. Metrics were pulled December 1, 2017 and may change over time.

Content Calendars allow your social media strategy to shine

Public Relations Sydney

Social media is a rapidly growing hub for content and information, making it difficult to stay interesting and relevant. With 2.1

Polski PR: s?aba kondycja i daleko od biznesu

Prowly

Branża public relations jest w fazie rozwoju, jednak jego tempo ograniczone jest ze względu na czynniki środowiskowe, których wyeliminowanie wymaga wzmożonego nakładu pracy osób zaangażowanych na co dzień w problematykę PR.

Should you use all 280 characters?

PR Daily

Does twice the length really equate two times the power? A new update on Twitter allows you to tweet double the original 140-character limit, leaving more room to share hashtags, links, photos, and commentary. Yet, is there a compelling reason to add more words?

Can Twitter’s new features win the hearts (and wallets) of users and advertisers?

Media Bullseye

Twitter hasn’t had an easy 2017. Continued complaints of hateful speech and bots have left many users feeling jaded about the platform. Additionally, Twitter has struggled to show meaningful growth of users and to generate steady revenue.

Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?

Beyond PR

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer looks at a problem that plagues the industry — earned media attribution.

Video 79

#MediaMonday – Brian Wright

HMA Public Relations

Today’s #MediaMonday is from Brian Wright, sports editor for Pinal Central, which includes the Casa Grande Dispatch, Maricopa Monitor, Coolidge Examiner, Eloy Enterprise, Florence Reminder & […]. The post #MediaMonday – Brian Wright appeared first on HMA Public Relations.

Editors: Unsung heroes, valiant nitpickers

PR Daily

Being an editor is, for the most part, terrible. It's akin to being a bass player or an offensive lineman—albeit with infinitely fewer groupies and significantly less compensation.

Would you buy a car from that man? Reputation is personal

Prakkypedia

I’ve been pondering reputation. Reputation, of course, is central to the public relations profession. But in my own household, reputation is also very personal. You see, not only am I a PR consultant (a so-called spin doctor), my husband is a car salesperson (of used cars, no less).