ImPRessions - Crenshaw Communications

JANUARY 24, 2017

For example, surveys about our about the coming election might have seemed redundant during our poll-heavy and lengthy campaign season, but the “ top American fears ” hook for one annual study was not only well designed, but well packaged and the result was truly newsworthy content.

Survey 156

Survey How To Construction Data 156

Cision

JANUARY 24, 2017

Look at social shares to see who is talking about your news, and track click-throughs to determine how many people click on your links. Impressions tell you how many people are exposed to your release, while reads tell you how many people actually viewed your release. You’ll also want to track engagement of your press releases.

Measurement 198

Measurement Analysis Data Examples 198

The Proactive Report

JANUARY 21, 2017

See what they write about. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision. Do your Homework. Read their blog.

How To 126

How To Media Case Study Resources 126

Shift Communications

JANUARY 26, 2017

One of the questions we are asked the most about social media is “what’s the next big thing”? that have social aspects but are fundamentally about the creation of media. Your brand’s future success hinges on your ability to get people talking about your brand without your participation. Christopher S.

Facebook 89

Facebook Instagram YouTube Social Media 89

Communications Conversations

JANUARY 25, 2017

” What he meant was, will we start to see brands embrace more one-to-one and authentic communications in 2017 instead of trying to do everything “at scale” Isn’t that what chatbots are all about? I feel like the pendulum is about to swing WAY too far the other way–we’re on the verge of uber-automation.

Customer Service 60

Customer Service Consumer Local Meeting 60

Shift Communications

JANUARY 23, 2017

If we don’t understand why they should care about our hypothesis, no reporter will ever cover our story. In the third section, assess, we showcase our refinements and what our pitch really means, what it’s all about. If our client wants to draw a line in the sand about their offering, PEER is the structure to use. Make money?

Data-Driven PR 87

Data-Driven PR Data Pitching Analysis 87

Beyond PR

JANUARY 26, 2017

The cool thing about livestreaming is that it lives beyond the moment. Another perk is that people who wouldn’t otherwise know about your brand can find you through livestreaming. Learn more about branded video with PR Newswire’s Video Production Boot Camp to help you prepare for your next production.

Strategy 65

Strategy YouTube Product Launch Video 65

Sword and the Script

JANUARY 24, 2017

2) We once had a Twitter discussion about a link exchange as a marketing strategy. I expressed concern about the risk of unnatural link building and search engine penalties. 3) What has changed the most about marketing over the course of your career? 4) What hasn’t changed about marketing? Jeff Beale, Mr. Marketology.

Marketing 64

Marketing Ethics Interviews Google 64

Communications Conversations

JANUARY 23, 2017

We’ll talk about pre-emptive steps companies can take to prepare and brace for a fake news crisis. .” In our next installment of the Talking Points Speaker Series, I’ll sit down with Mike Schaffer , vice president at Edelman in Washington, D.C.

Corporate 65

Corporate Journalism Media Crisis 65

PRSay

JANUARY 27, 2017

She’s worked with companies in a variety of industries and has co-authored a book and industry publications about bridging the gap between traditional public relations and digital media. She graduated from Brigham Young University in PR, and specializes in social media PR. Follow Beki on Twitter. .

Instagram 84

Instagram Analytics Advertising Advertising 84

Frederik Vincx

JANUARY 23, 2017

During the month we spent a lot of time with kids to create videos about the school. Unfortunately we quickly ran out of time and didn’t get much done. Below is the background story of what I learned during a month. They learned a lot, and were very proud to be able to show the videos to the rest of the school.

Storytelling 60

Storytelling Video Creativity How To 60

ISEBOX

JANUARY 26, 2017

Suddenly, $679 doesn’t sound so bad compared to the risk to patient safety – and negative press about to surface, with your company at the vortex of the storm. Or, the surgical robots your company pioneered are going to be hacked through a hospital’s network, causing havoc in the middle of a procedure.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Solo PR Pro

JANUARY 24, 2017

Communication professionals value positive UGC because people trust what other people say more than what a brand says about itself. Turn the approach around and think about how you can facilitate community. In fact, consumers are twice as likely to share user-generated content with friends or family. Put the audience first.

Community 40

Community Case Study Sports Groups 40

Sword and the Script

JANUARY 21, 2017

Marketers feel stuck with engagement metrics that don’t tell them anything about the business impact of their social programs,” according to Jessical Liu , an analyst with Forrester Research. “And, If I added to that sentiment, I’d say resistance to trying new things in marketing communications is career killer.

Social Media 63

Social Media Crisis Marketing Media 63

Mindful Marketing

JANUARY 26, 2017

But now that more activity can be measured and executives come to expect reliable impact metrics, it’s up to organizations to think more critically about which metrics matter most to their success. If coverage ends up on one of these sites, how do we go about getting them removed? We’re definitely through the looking glass right now.”.

Measurement 25

Measurement Marketing Journalism Tools 25