Sat.Jan 21, 2017 - Fri.Jan 27, 2017

Trending Sources

What You Need to Know About LinkedIn’s New Changes

Cision

LinkedIn recently announced significant changes to its desktop and its search functions.

Five Leadership Lessons Learned from a Toddler

Spin Sucks

Just when you think you have life figured out, a baby comes along and makes you question everything. But there are leadership lessons in it, if you listen. The post Five Leadership Lessons Learned from a Toddler appeared first on Spin Sucks.

2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros

SeeDepth

By Seedepth. PR measurement has long been an outcast in marketing dashboards.

Employee engagement is built on trust, which is more important now than ever

Holtz Communication + Technology

Employee engagement—that state when employees are motivated and able to give their best every day, committed to their employer’s goals and values—is woefully misunderstood.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

What does it take to get employees to keep coming back to your communication app?

Holtz Communication + Technology

A lot of employee advocacy programs rely on apps that deliver content for employees to share. It’s a reasonable premise: These apps make it easy for employee ambassadors to find and share content they think their online communities will find interesting. There’s a problem with this premise, however.

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president. And those shoes are pretty uncomfortable.

The Fireside Chat: Customer Experience with Jay Baer

Spin Sucks

In the inaugural Spin Sucks Fireside Chat, Jay Baer joins Gini Dietrich to discuss customer experience, talk triggers, and licorice. The post The Fireside Chat: Customer Experience with Jay Baer appeared first on Spin Sucks.

4 great ways to reach journalists online

PR Daily

Pitching to journalists is tougher than it used to be. The number of PR practitioners is growing, while the number of journalists is shrinking. PR pros are frustrated that journalists ignore them; journalists are annoyed by the amount of pitches they receive, especially ones that are off topic.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

FIR Podcast #71: The Historic Decline in Trust

Holtz Communication + Technology

Cross-posted from the FIR Podcast Network. Steve Crescenzo, Steve Lubetkin, and Jen McClure joined host Shel Holtz to discuss a range of topics with an overarching connecting theme: trust and its decline. This week’s stories include….

2017 Edelman Trust Barometer

IPR

This post appears courtesy of Edelman. The full study can be found here. It’s 2017, and trust is at an all-time low. Just released, the 2017 Edelman Trust Barometer revealed that trust is in crisis.

The Brave New World of Crisis Communications

Spin Sucks

Crisis communications in our always on, online world is not a spectator's sport. Make sure you are prepared to respond when a crisis hits. The post The Brave New World of Crisis Communications appeared first on Spin Sucks.

4 tips for writing better captions on Instagram

PR Daily

Oh, the elusive perfect Instagram caption. Have you ever sat with a photo loaded and edited on Instagram and didn't post for hours because you couldn't come up with a caption you liked?

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

5 Audience Questions to Answer Before You Write Your News Release

Beyond PR

Identifying your audience is essential to planning, but you do need to dig into specifics as you detail your various tactics. Answering these questions will help you engage more effectively with the media, consumers, professionals, investors and analysts.

Radio 34

Assessing Trump’s and Clinton’s Public Relations Efforts: Implications for Practice

IPR

The recent inauguration of President Donald Trump marked a historic transition when someone with no political experience now occupies arguably the most powerful position in the world.

Unlocking the “Brains, Not Bricks” Virtual PR Agency Advantage

Spin Sucks

How is a virtual PR agency different from a brick and mortar one? Amy Laski argues the structure means clients invest in brains, not bricks. The post Unlocking the “Brains, Not Bricks” Virtual PR Agency Advantage appeared first on Spin Sucks.

Instagram Announces ‘Stories’ Ads, Business Analytics

PRSay

Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. Instagram stories have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

13 books all communicators should read

PR Daily

If the cold weather and limited daylight hours have you searching for communications inspiration, check out some of these brilliant books for fresh ideas and insight: 1. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal ".

PR Leaders Agree: It’s OK to Be a Bad-Ass

PR News

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months. If the on-stage commentary from the honorees is any indication, however,… Continued. The post PR Leaders Agree: It’s OK to Be a Bad-Ass appeared first on PR News Blog.

Gin and Topics: An Alcohol Brewing Machine…Awesome or Disastrous?

Spin Sucks

On this week's Gin and Topics, Ellen presents an alcohol brewing machine that can either be awesome or disastrous. Gini Dietrich has that and more. Check it out! The post Gin and Topics: An Alcohol Brewing Machine…Awesome or Disastrous? appeared first on Spin Sucks. Related Stories Gin and Topics: Thanks Obama Gin and Topics: The Last Episode of 2016 Gin and Topics: Look Younger and Skinnier in the New Year.

Combating “Post-Truth” with Honesty and Integrity

IPR

This weekend we watched as the White House spokesman presented misinformation and then reprimanded the media for reporting facts. This comes on the heels of backlash over fake news in social media that has raised skepticism and created confusion in the public.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Twitter launches its own Instagram profile

PR Daily

When you’re scrambling to boost user numbers and your reputation, turning to a rival to promote yourself might be necessary. That’s what Twitter executives must have thought when the platform joined Instagram.

3 PR Lessons From The Alternative Facts Debacle

The Stalwart Blog

Politics aside, companies should use the incident as guidance for what NOT to do. Watch this piece to see what the 3 lessons are

Pay to Speak at Your Social Media Conference? Are You Drunk?

Spin Sucks

How would you feel if you were invited to speak at a conference only to find out you actually have to pay to speak? Astonishing, right? Would you consider paying to speak at an event? Here is what Danny Brown has to say. The post Pay to Speak at Your Social Media Conference? Are You Drunk?

How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can’t book segments like she can. What’s the secret?

Are these 4 résumé mistakes undermining your career?

PR Daily

As a manager who's hired employees and as a journalist who regularly covers career-related topics, I understand what employers want on a candidate's résumé. From your layout and. font choice.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Press releases have been teetering on the edge of death for years now. But is this right? Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter?

Five Ways PR Pros Can Combat Fake News

Spin Sucks

Fake news is not only a national security issue, but the problem reaches beyond politics, into media and culture. How can PR pros fight fake news? Allison Symonds shares five ways to get you started. The post Five Ways PR Pros Can Combat Fake News appeared first on Spin Sucks.

Should Livestreaming Be a Part of Your Social Strategy for 2017?

Beyond PR

We’ve steadily seen video take a higher rank in useful marketing tools over the last few years, and last year, the rise in popularity of livestreaming changed the game for marketers. Rather than having carefully scripted and recorded videos, you stream in real time, mistakes and all.

Pepsi to tout sugar-free drinks at Super Bowl LI

PR Daily

Pepsi is going sugar free—at least for the Super Bowl. The soda company is sponsoring the the Feb. 5 game’s halftime show for the fifth straight season, but this year’s sponsorship will be different in that Pepsi isn’t highlighting its signature full-calorie carbonated beverage.