Sat.Jan 21, 2017 - Fri.Jan 27, 2017

What You Need to Know About LinkedIn’s New Changes

Cision

LinkedIn recently announced significant changes to its desktop and its search functions.

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president. And those shoes are pretty uncomfortable.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Press releases have been teetering on the edge of death for years now. But is this right? Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter?

PR Reporting for People Who Care About Data

Onclusive

The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way. Even when a campaign doesn’t work out the way you’d hoped it would, valuable learnings always lie between the lines.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The pros and cons of ‘gating’ your premium signature content

PR Warrior

We’ve all been there. We see an interesting looking ebook or whitepaper or webinar replay promoted through social media; it catches our eye, we click on the link and are immediately taken to a landing page where a request is made for your email details before you can access the content. Usually all that is required is an… MORE. The post The pros and cons of ‘gating’ your premium signature content appeared first on PR Warrior | Trevor Young. Content marketing David Meerman Scot

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Prove Press Release Success With These 3 Key Factors

Cision

Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business.

How To Make PR Surveys Work Harder

ImPRessions - Crenshaw Communications

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content.

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4 tips for writing better captions on Instagram

PR Daily

Oh, the elusive perfect Instagram caption. Have you ever sat with a photo loaded and edited on Instagram and didn't post for hours because you couldn't come up with a caption you liked?

How To Gain The Benefit Of The Doubt In A Crisis

Melissa Agnes

When crisis strikes, you have mere moments to begin to gain (a semblance of) control over the narrative of the story. But what if, in those mere moments, your key stakeholders gave you the advantage of having the benefit of the doubt?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 PR Lessons From The Alternative Facts Debacle

The Stalwart Blog

Politics aside, companies should use the incident as guidance for what NOT to do. Watch this piece to see what the 3 lessons are

How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can’t book segments like she can. What’s the secret?

Twitter launches its own Instagram profile

PR Daily

When you’re scrambling to boost user numbers and your reputation, turning to a rival to promote yourself might be necessary. That’s what Twitter executives must have thought when the platform joined Instagram.

The Next Big Social Network Does Not Exist

Shift Communications

One of the questions we are asked the most about social media is “what’s the next big thing”? What’s the next big social network? Where should companies be looking next? How can we get ahead of the curve and find the next Facebook, the next Instagram, etc.?

Marketing Principles Remain the Same; Off Script #15: Jeff Beale

Sword and the Script

Marketing tactics may ebb and flow, but the principles remain the same. So says the Atlanta-based marketing strategist Jeff Beale who also goes by Mr. Marketology.

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53 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Director, Digital Communications Strategy , American University, Washington, DC.

4 great ways to reach journalists online

PR Daily

Pitching to journalists is tougher than it used to be. The number of PR practitioners is growing, while the number of journalists is shrinking. PR pros are frustrated that journalists ignore them; journalists are annoyed by the amount of pitches they receive, especially ones that are off topic.

What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Metrics in Crisis Comms, Marketing and Social Media [UML]

Sword and the Script

The way I see it there are two key challenges with measurement in marketing – and both are human. First, metrics can be gamed. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can.

A different kind of “trust fall”: what does the collapse of trust mean for PR?

Media Bullseye

One of the most-anticipated reports in the PR space dropped recently, and the lede was conversely both unsurprising and alarming.

10 pitching commandments for PR pros and startups

PR Daily

Launching a startup is tough. Between getting your idea off the ground, generating clients and securing funding, you probably think you don’t have time for much else. Think again.

PR Leaders Agree: It’s OK to Be a Bad-Ass

PR News

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months. If the on-stage commentary from the honorees is any indication, however,… Continued. The post PR Leaders Agree: It’s OK to Be a Bad-Ass appeared first on PR News Blog.

Quantity vs. Quality in Marketing

Doctor Spin

Should you opt for quantity or quality in your marketing efforts? Or a mix of both? These are questions many businesses struggle with today.

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Instagram Announces ‘Stories’ Ads, Business Analytics

PRSay

Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. Instagram stories have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high.

Tap into infographics’ viral power in 2017

PR Daily

Did you know infographics are shared 3X more than any other content? Even more impressive: They can increase your content marketing profits by as much as 12%.

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Privacy vs. progress: protecting users from data-gathering

Media Bullseye

With the development of insightful analytic tools in recent years, experts have begun to consider how to implement big data in PR efforts.

Seven-second Chinese New Year Greeting Comes with Snap, Crackle and Pop

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As we increasingly embrace visual storytelling for our clients, we’re applying the same mentality to our own communications.

The Latest Cybersecurity Target: Holding Medical Devices for Ransom

ISEBOX

Read Time: 2 minutes. Hackers are nasty. They do awful things to organizations across every industry, not just pharmaceutical companies. Infecting your technology with ransomware is among the foulest things a hacker can do. In a typical scenario, a shyster hijacks your IT infrastructure and blocks access to applications and data until you cave in to their demands. In 2016, the average ransom demand was $679 (up from $294 in 2015).

How to write powerful headlines that drive traffic

PR Daily

If you flub your headline, it doesn't matter how great your blog post is. Posts with weak headlines get drastically fewer shares, clicks and readers. However, if you get your headline right, you're halfway to success.

Metrics mishaps and triumphs: How social media is bringing measurement to the mainstream

Media Bullseye

If you searched news stories about social networks in the last several months, you wouldn’t have to look very long to find an article about how sites record and report metrics.

5 Audience Questions to Answer Before You Write Your News Release

Beyond PR

Identifying your audience is essential to planning, but you do need to dig into specifics as you detail your various tactics. Answering these questions will help you engage more effectively with the media, consumers, professionals, investors and analysts.

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Extending the Life of Your Media Mentions

TrendKite

You work really hard to earn high-quality media mentions, only you see them lose visibility very quickly. You get an initial jolt then watch the piece slip down the Google rankings until it’s buried. And where’s the best place to hide a dead body? The second page of a Google search! So, what’s a PR pro suppose to do to keep our high-value media mentions evergreen? Keeping your positive mentions in the spotlight isn’t just a matter of pride.

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3 writing lessons from infographics

PR Daily

Infographics reach 54 percent more readers than blog posts do and can increase content marketing profits by as much as 12 percent, according to Contently. The popular visual format can also teach writers how to improve their content overall.