Sat.Jan 21, 2017 - Fri.Jan 27, 2017

What You Need to Know About LinkedIn’s New Changes

Cision

LinkedIn recently announced significant changes to its desktop and its search functions.

2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros

SeeDepth

By Seedepth. PR measurement has long been an outcast in marketing dashboards.

Trending Sources

How To Gain The Benefit Of The Doubt In A Crisis

Melissa Agnes

When crisis strikes, you have mere moments to begin to gain (a semblance of) control over the narrative of the story. But what if, in those mere moments, your key stakeholders gave you the advantage of having the benefit of the doubt?

The pros and cons of ‘gating’ your premium signature content

PR Warrior

We’ve all been there. We see an interesting looking ebook or whitepaper or webinar replay promoted through social media; it catches our eye, we click on the link and are immediately taken to a landing page where a request is made for your email details before you can access the content. Usually all that is required is an… MORE. The post The pros and cons of ‘gating’ your premium signature content appeared first on PR Warrior | Trevor Young. Content marketing David Meerman Scot

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

PR Reporting for People Who Care About Data

AirPR

The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way. Even when a campaign doesn’t work out the way you’d hoped it would, valuable learnings always lie between the lines.

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president. And those shoes are pretty uncomfortable.

4 tips for writing better captions on Instagram

PR Daily

Oh, the elusive perfect Instagram caption. Have you ever sat with a photo loaded and edited on Instagram and didn't post for hours because you couldn't come up with a caption you liked?

Instagram Announces ‘Stories’ Ads, Business Analytics

PRSay

Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. Instagram stories have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Leaders Agree: It’s OK to Be a Bad-Ass

PR News

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months. If the on-stage commentary from the honorees is any indication, however,… Continued. The post PR Leaders Agree: It’s OK to Be a Bad-Ass appeared first on PR News Blog.

Should Livestreaming Be a Part of Your Social Strategy for 2017?

Beyond PR

We’ve steadily seen video take a higher rank in useful marketing tools over the last few years, and last year, the rise in popularity of livestreaming changed the game for marketers. Rather than having carefully scripted and recorded videos, you stream in real time, mistakes and all.

13 books all communicators should read

PR Daily

If the cold weather and limited daylight hours have you searching for communications inspiration, check out some of these brilliant books for fresh ideas and insight: 1. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal ".

Can’t beat ‘em, join ‘em

Ron Torossian

Fewer people trust the media these days, and those that do, tend to trust them – especially the TV and internet news – a lot less than they did.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

3 PR Lessons From The Alternative Facts Debacle

The Stalwart Blog

Politics aside, companies should use the incident as guidance for what NOT to do. Watch this piece to see what the 3 lessons are

How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can’t book segments like she can. What’s the secret?

Twitter launches its own Instagram profile

PR Daily

When you’re scrambling to boost user numbers and your reputation, turning to a rival to promote yourself might be necessary. That’s what Twitter executives must have thought when the platform joined Instagram.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Press releases have been teetering on the edge of death for years now. But is this right? Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter?

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Talking Points Event Series: How fake news is already impacting the corporate and media worlds

Communications Conversations

Can fake news negatively impact your company’s reputation and stock price? Can fake news negatively impact the reputations of your corporate executives? And how is fake news impacting the media as trust levels among readers continues to erode?

Are these 4 résumé mistakes undermining your career?

PR Daily

As a manager who's hired employees and as a journalist who regularly covers career-related topics, I understand what employers want on a candidate's résumé. From your layout and. font choice.

The Citizenship Imperative: How Companies Can Win In a Post-Truth World

Return on Reputation

Much is being written about the importance of “people like me” and the emotional decision-making by consumers despite the facts.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Seven-second Chinese New Year Greeting Comes with Snap, Crackle and Pop

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As we increasingly embrace visual storytelling for our clients, we’re applying the same mentality to our own communications.

The automation rebellion is coming

Communications Conversations

Earlier this month, I attended a local mastermind meeting I help run and the topic of automation came up–this time, the discussion focused on chatbots.

Pepsi to tout sugar-free drinks at Super Bowl LI

PR Daily

Pepsi is going sugar free—at least for the Super Bowl. The soda company is sponsoring the the Feb. 5 game’s halftime show for the fifth straight season, but this year’s sponsorship will be different in that Pepsi isn’t highlighting its signature full-calorie carbonated beverage.

If fewer than 1 in 3 Americans trust the media, why do PR pros obsess about getting into it?

Katie Paine's Measurement Blog

According to the latest Gallup research just 32% of Americans say they have” a great deal” or a “fair amount” of trust in the mass media. If your target audience include Republicans, you’re wasting even more effort, only 14% of them express trust in the media.

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A different kind of “trust fall”: what does the collapse of trust mean for PR?

Media Bullseye

One of the most-anticipated reports in the PR space dropped recently, and the lede was conversely both unsurprising and alarming.

Building Community through User Generated Content

Solo PR Pro

Humans are a tribal bunch. We gather and form mini-communities around our work, interests, locations and more. Technology has amplified that trait. Apps and social media platforms provide an opportunity to share everything from sports to knitting as part of a group.

How PR pros can make Super Bowl campaigns shine

PR Daily

In the past, creativity was king when it came to Super Bowl ads. The day-after watercooler talk centered around the game—and the funniest/most clever commercials. Whether it was kid Darth Vader starting a Volkswagen with his mind. , the Budweiser horses.

Marketing Principles Remain the Same; Off Script #15: Jeff Beale

Sword and the Script

Marketing tactics may ebb and flow, but the principles remain the same. So says the Atlanta-based marketing strategist Jeff Beale who also goes by Mr. Marketology.

The Next Big Social Network Does Not Exist

Shift Communications

One of the questions we are asked the most about social media is “what’s the next big thing”? What’s the next big social network? Where should companies be looking next? How can we get ahead of the curve and find the next Facebook, the next Instagram, etc.?

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