April, 2011

Influence is Not a Number

Waxing UnLyrical

Here I go again: Klout does not equal Clout. And while it may in the future, it certainly does not right now. Yesterday Klout introduced “the new Klout.com.&#. I saw a tweet about it, and I can’t remember whose stream it was in, so I went across to check it out.

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Eight Tips to Reboot Your Resume

PR Job Coach

You are what you write. I recently did a search on resume tips on a popular search engine that starts with a “G” and to no surprise found more than 37 million pages dedicated to some form of tips for resumes. Everyone has an opinion and I am no different.

A Royal Pain in the Arse

Bad Pitch Blog

You have no choice but to know about "Billy and Katie getting hitched." And if you got up at 4am in the states (edt), you''re a sucker or anti-DVR. Ever heard of time shifting? Pitch Much?

Snooki v. Toni Morrison

Waxing UnLyrical

Guest post by Brian Meeks. I don’t know Snooki. I can say with confidence. that I would prefer to be beaten about the head and shoulders with a block of hardened, aged, Gouda , than to watch “Jersey Shore.&#.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

Guest post by Andi Narvaez. During last week’s #pr20chat , Justin Goldsborough asked how PR professionals can best identify and cater to the needs of their target audience.

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More Trending

What If Twitter Did Buy TweetDeck?

Waxing UnLyrical

Rumors ran rampant. around the Twitterverse last week with the news that Twitter is in talks with TweetDeck to purchase the ridiculously popular third-party service for the low, low price of just $50 million. Note to self: invent something people love and then buy an island).

Dear CEO: I’m Right Here But You Don’t See Me

Waxing UnLyrical

This is a bit of a different post today. It begins with a letter. Dear CEO, I know you’re happy at the recent, positive, publicity for your organization that your PR team has been generating. And I know you’re hoping that this will translate into a more profitable bottom line for the company.

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Optimizing WordPress Excerpts for Maximum Clickability

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog.

Won’t Hire a Gen Y? Y?

Waxing UnLyrical

I was recently talking to a friend of mine who claimed he would never hire a “Gen Y.&#. My friend is a fairly senior PR pro in a reasonably high profile company, and his attitude astounded me. When I queried why, he identified a few areas.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why I’m Baking Cookies Instead of Tweeting

Waxing UnLyrical

Guest post by Steff Metal. Blogging, Tweeting, Tumbling, Facebooking, Formspringing, checking your Klout score, commenting on Flickr, reading your Reader, keeping up-to-date with online communities and discussion boards …. … and that’s just on Monday.

2 Gr8 2 B 4Got10: Will Texting Kill Language As We Know It?

Waxing UnLyrical

Guest post by Conway Wigg. My wife, Clare, is a linguist. One of the superstars in the field of linguistics is a man by the name of David Crystal. Image: Maggie Hannan via Flickr, CC 2.0. Mrs. Wigg is a big fan of the good Professor, and was always keen to hear him speak whenever he was in London.

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Rubbish Is As Rubbish Does

Waxing UnLyrical

I was very irritated. by a recent PR Daily post, “ Advertising vs. PR: How to measure the value of editorial coverage (thank you, Heather Whaling , for pointing me to it). If you haven’t read it yet.

Change Before Mediocrity Grows on You

Waxing UnLyrical

Guest post by Shakirah Dawud. Changing won’t be easy. You know this, so you’ll spend the entire process weighing the pros and cons, predicting whether this is something you “really need” or just a lark. You’ll wonder whether it’s a change you can “live with” (or what, I wonder?)

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Make Your WordPress Blog More Readable in 3 Clicks

Waxing UnLyrical

This is part of the Blogging for Grasshopper series. This post isn’t about adding visuals or video into your WordPress blog , or using Cincopa , or judging a blog post by its cover.

Giving Props to Propz via #propz

Waxing UnLyrical

I came across something quite cool the other day. Actually, it was just the day before yesterday, when Derek Skaletsky gave me props (aww) for saying I think Traackr is quite a bit more useful—at least as far as I’m concerned—than Klout , if one is trying to find “influencers.&#.

Turning Marketing Measurement on its Head

Waxing UnLyrical

Last week Seth Duncan of Beyond stopped by the #measurePR Twitter chat to talk about something I thought was very intriguing. Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? Pretty radical, eh?

Feel Free? Why, I Just Might

Waxing UnLyrical

Please stop telling me to “feel free.&#. It’s one of the most ridiculous phrases I come across … and I come across it frequently.

Bad PR Measurement Gets a Smackdown

Waxing UnLyrical

Guest post by Sean Williams. [Ed: Ed: I've been out in beautiful Eugene, Ore., for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. Somehow, it didn't seem right to cancel Tuesday's #measurePR Twitter chat. when I'd be speaking on measurement.

That Time Our Website Was Hacked

Waxing UnLyrical

Guest post by Shanan Sorochynski. The afternoon of March 28 was not a super-happy-fun time for my department. Instead of seeing the University homepage, visitors were greeted with a black screen that had the messages: “Hacked by SecurityBus,” and “Sorry Admin you’ve just been hacked.”.

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Why Congress Sucks

Waxing UnLyrical

I apologize in advance if you were expecting a nice, feel-good read for your Saturday morning. Because this is a rant. Two of them in one week ! Well, at least Lisa Gerber should be happy.

Here We Go Again

Waxing UnLyrical

Remember how I told you I’d be watching the cricket World Cup semi-final match between India and Pakistan on Wednesday? Guess what? I did. And we won! OK, “we&# is technically incorrect, since I’ve been an American citizen for more than three years now, but you know what they say.

Weekly Roundup: The Spin Sucks Edition

Waxing UnLyrical

I don’t think I’ve ever done this before. Devoted an entire Weekly Roundup to posts from one – yes, one! – blog.

In Memory of Hank

Waxing UnLyrical

This is a personal post. So if you have the patience to put up with it, I appreciate it. If not, we’ll be back to our regularly scheduled programming tomorrow. Three years ago today , our dog Hank died. Those of you who have pets know how much it hurts when we lose one.

Weekly Roundup: Opinion, Use and Humor

Waxing UnLyrical

I don’t really have a theme this week for your Weekly Roundup. It’s been a busy week , both online and offline, and the entire budget debacle was also a bit concerning.

Are You Built to Sell?

Waxing UnLyrical

My fellow BNET blogger, John Warrillow , has a pretty good deal going. If you buy one copy of his book, Built to Sell , today , then he’ll give you a goodie basket worth around $65 (the book costs $16) that includes: a 1-year subscription to Inc. Magazine. a 2-hour teleconference with him.

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Why Facebook’s New Safety Measures Are an Improvement

Waxing UnLyrical

Guest post by Matt LaCasse. The chief complaints I hear about Facebook are about its safety and security. Mark Zuckerberg and his team have heard the cries from the masses, and unveiled a bunch of new tools yesterday addressing these two issues.

Lessons Learned From the Traveling iPhone

Waxing UnLyrical

You know how I told you I was out in Eugene, Ore., earlier this week ? It was a dramatic trip in more ways than one. But I’m going to focus on the “one&# for the purpose of this post.

Weekly Roundup: Cranky Pants

Waxing UnLyrical

I got nothin’ for you this week. Ok, that’s a bit of an exaggeration. There have certainly been some great posts I read. But what with it being a really hectic week–not to mention the EC2 crash (yes, again)–my creative juices are running low.

Weekly Roundup: Magic Moments

Waxing UnLyrical

I know your Weekly Roundup is late today. My bad; I spent most of yesterday watching the cricket World Cup finals and have been on a bit of a high ever since. Because – and you know this by now – India won. After 28 years, India won the cricket World Cup! That too, on home ground!!

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St. Louis Tornado Victims Need Our Help

Waxing UnLyrical

It’s been a heck of a last few days. One of the biggest stories making the Interwebz rounds was, of course, the EC2 crash. It’s affected comments here on WUL as well, as you may have noticed. But all that pales. in comparison with the devastating tornado that hit St. Louis. Just look at the havoc it wreaked on St. Louis airport. So today’s post is a plea to help, if you can.