Wed.Oct 13, 2021

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Can Ethical PRs Represent Unethical Clients?

ImPRessions - Crenshaw Communications

The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. Sure, every occupation has its bad apples. Ironically, however, image control for PR is particularly challenging. For one thing, we answer to many parties, from clients and media to shareholders and stakeholders.

Ethics 361
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Political PR: Strategies and Tools for Political & Election Campaigns

Prowly

Ok, here’s your mission. You need to get attention for your client by making the right contacts in the media and manage your conversations with them so that you know who’s interested in learning more, who’s not, and who might be. You need to produce press releases and other content that informs everyone about your […]. The post Political PR: Strategies and Tools for Political & Election Campaigns appeared first on Prowly Magazine.

Tools 197
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The evolution of PR in the post-pandemic era

Agility PR Solutions

The field of public relations is a constantly-evolving one that is influenced by changes in technology, television and radio. Social media is another major influence in the PR landscape, and one that has revolutionized the field, opening it up to new channels of communication between PR professionals and target audiences. Social media has also had the effect of […].

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Telling A Good Story

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Telling A Good Story. In business today it’s vital that you share your story. Telling a good story is important both for connecting with sellers and buyers and also for landing in the media. People want to know who they are working with.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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4 tips for keeping your advertising on the cutting edge

Agility PR Solutions

More and more, the competition for businesses online is heating up. With more businesses taking their advertising online at consistent rates, it can feel difficult to stand out at times. Even though it may feel like a challenge, the good news is that there are ways that you can keep your business on the cutting […]. The post 4 tips for keeping your advertising on the cutting edge appeared first on Agility PR Solutions.

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Reimagining corporate events during COVID: How Avalara and 82 South transformed a flagship live event to virtual

Agility PR Solutions

In the wake of the COVID-19 pandemic, digitalization took hold of nearly every industry as life went virtual. Many companies had to shift to remote work and virtual conferences essentially overnight. This rapid shift came with a host of challenges for businesses of all sizes, one of the biggest being how to continue creating educational […]. The post Reimagining corporate events during COVID: How Avalara and 82 South transformed a flagship live event to virtual appeared first on Agility PR

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Growing Your Email List

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. I’m sure you’ve heard this 1000 times, “The money is in the list.” Mark Zuckerberg could shut down Facebook tomorrow and you would lose all of your followers, but if they are also on your email list, it wouldn’t really matter.

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New G2 study finds software buyers will spend more in 2022, with 86% turning to peer reviews

Agility PR Solutions

New research from software marketplace G2 reveals signs of accelerated technology adoption, shorter buying cycles, and a shift away from traditional resources. The firm’s newly released Software Buyer Behavior Survey indicates faster decision making, credit card transactions instead of negotiated contracts, and the near-ubiquitous use of peer review sites as the new normal in enterprise software purchasing, […].

Software 146
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Land on National Television, Again

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How to Be on TV Shows: Want to appear on TV more than once? Send follow-ups after your first appearance. Include updates about how you and your product are doing, and if there is anything new and exciting to share.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Shaw, corporate vice president, communications at Microsoft. “Any gap in that [consistency] causes you to degrade trust,” he said. “Trust isn’t built overnight, nor is it generally lost overnight. It requires a lot of ongoing work that involves introspection” and activity.

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Communicators Guide the Narrative Around Civility and Combatting Misinformation

HMA Public Relations

Everybody with internet access and an opinion can share their views online. So how can you know that what you read online is factual? Learn more with Abbie Fink, Dr. Adrian McIntyre and special guest Michelle Olson on this week's podcast episode of #CSOM!

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Instagram SEO: How to Expand Your IG Reach

Axia PR

If you are a digital creator or influencer on Instagram, your account needs to have good reach so your content is visible to your audience. That’s when Instagram search engine optimization (SEO) comes into the picture. These tactics will help you optimize your profile and drive new Instagram users. However, Instagram algorithms can get a bit complicated.

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Straight From INBOUND: 8 Tactics to Make People Open Your Emails

PR 20/20

INBOUND 2021 is well underway , and it’s a masterpiece of virtual sessions, on-screen engagement, and amazing speakers. The PR 20/20 team loves INBOUND. Why? Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Four criteria to consider when analyzing your competition

Axia PR

How well do you know your competitors? Analyzing your competition is a powerful way to enhance your digital marketing strategy. Competitive analysis is a process of systematically comparing your company, products, and services against your key competitors. Its main purpose is to understand your competitors’ strengths and weaknesses, as well as find gaps in the market.

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Maxim Behar for BG ONAIR: The 2021 Presidential Elections in Bulgaria

Maxim Behar

The PR expert Maxim Behar commented on the Bulgarian presidential election and the new candidates in the morning news show on BG ONAIR TV. Behar also shared what messages the future President should send to the citizens and whether direct debates are the only way to determine a valuable President or "Unifier of The Nation". Host : Hello! What messages should the future President send to the citizens and who between the current President Rumen Radev, Professor Atanas Gerdjikov and Lozan Panov emb

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Straight From INBOUND: 8 Tactics to Make People Open Your Emails

PR 20/20

INBOUND 2021 is well underway , and it’s a masterpiece of virtual sessions, on-screen engagement, and amazing speakers. The PR 20/20 team loves INBOUND. Why? Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then.

B2C 52
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I’m mad about Twitter

Stephen Waddington

Twitter’s new policy paper raises more questions than it answers. Yesterday Twitter published a policy paper grandly titled Protecting The Open Internet with regulatory recommendations for policy makers for an open web. It’s a manifesto to promote dialogue and mutual understanding on the web. The adolescent social media platform is marking its own homework, and naturally finds itself a force for good in society.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission