Wed.Oct 13, 2021

Can Ethical PRs Represent Unethical Clients?

ImPRessions - Crenshaw Communications

The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. Sure, every occupation has its bad apples. Ironically, however, image control for PR is particularly challenging.

Ethics 272

Land on National Television, Again

PR for Anyone

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4 tips for keeping your advertising on the cutting edge

Agility PR Solutions

More and more, the competition for businesses online is heating up. With more businesses taking their advertising online at consistent rates, it can feel difficult to stand out at times.

The effect of news deserts on the PR industry

PR Daily

PR insiders debate the link between the future of PR and the future of the media. Mark: Tina, several recent stories reflect a different form of public relations today and in the future: a PR business that must evolve beyond our focus on the news media.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Reimagining corporate events during COVID: How Avalara and 82 South transformed a flagship live event to virtual

Agility PR Solutions

In the wake of the COVID-19 pandemic, digitalization took hold of nearly every industry as life went virtual. Many companies had to shift to remote work and virtual conferences essentially overnight.

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The evolution of PR in the post-pandemic era

Agility PR Solutions

The field of public relations is a constantly-evolving one that is influenced by changes in technology, television and radio.

Radio 92

Raiders announce coach resignation on social media, American job resignations hit a new record, and Lego promises gender-neutral toys

PR Daily

Also: McDonald’s gives educators free breakfast, Coinbase faces blowback, and more.

New G2 study finds software buyers will spend more in 2022, with 86% turning to peer reviews

Agility PR Solutions

New research from software marketplace G2 reveals signs of accelerated technology adoption, shorter buying cycles, and a shift away from traditional resources.

Communicators Guide the Narrative Around Civility and Combatting Misinformation

HMA Public Relations

Everybody with internet access and an opinion can share their views online. So how can you know that what you read online is factual? Learn more with Abbie Fink, Dr. Adrian McIntyre and special guest Michelle Olson on this week's podcast episode of #CSOM!

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Political PR: Strategies and Tools for Political & Election Campaigns

Prowly

Ok, here’s your mission. You need to get attention for your client by making the right contacts in the media and manage your conversations with them so that you know who’s interested in learning more, who’s not, and who might be.

Tools 104

ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Shaw, corporate vice president, communications at Microsoft. Any gap in that [consistency] causes you to degrade trust,” he said.

Instagram SEO: How to Expand Your IG Reach

Axia PR

If you are a digital creator or influencer on Instagram, your account needs to have good reach so your content is visible to your audience. That’s when Instagram search engine optimization (SEO) comes into the picture. These tactics will help you optimize your profile and drive new Instagram users.

SEO 62

Straight From INBOUND: 8 Tactics to Make People Open Your Emails

PR 20/20

INBOUND 2021 is well underway , and it’s a masterpiece of virtual sessions, on-screen engagement, and amazing speakers. The PR 20/20 team loves INBOUND.

B2C 52

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Four criteria to consider when analyzing your competition

Axia PR

How well do you know your competitors? Analyzing your competition is a powerful way to enhance your digital marketing strategy. Competitive analysis is a process of systematically comparing your company, products, and services against your key competitors.

Maxim Behar for BG ONAIR: The 2021 Presidential Elections in Bulgaria

Maxim Behar

The PR expert Maxim Behar commented on the Bulgarian presidential election and the new candidates in the morning news show on BG ONAIR TV.

I’m mad about Twitter

Stephen Waddington

Twitter’s new policy paper raises more questions than it answers. Yesterday Twitter published a policy paper grandly titled Protecting The Open Internet with regulatory recommendations for policy makers for an open web. It’s a manifesto to promote dialogue and mutual understanding on the web.