PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. How To Guides also work well when combined for an eBook.

eBook 66

eBook Video YouTube SEO 66

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. At the time of publishing, there have been 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago. Automation is no longer a buzz word.

eBook 120

eBook Print Conference Measurement 120

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers.

B2B 79

B2B Media eBook Interviews 79

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. We interviewed the Neoman comms team to find out the secrets behind their success. Don’t miss your free copy of the latest #prStack ebook. We’re giving away a free copy of ‘PRs Digital Resolution’ ebook to all students. How about a movement? Feel guilty.

eBook 120

eBook Google Tools Analytics 120

The Resolution Blog

FEBRUARY 24, 2016

Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach. Our Manifest NYC team are based in the WeWork on Madison Avenue which has obvious benefits when it comes to networking. Gotta love a WeWork.

Creativity 120

Creativity eBook Meeting Banking 120

Polaris

DECEMBER 10, 2014

You can’t blast out a link to your latest ebook. You can’t forward a clip of a recent television interview. (If you’re unclear about current Canadian law in this regard, check out my blog post on the country’s new anti-spam legislation: What Canadian PR Agencies Should Know About New Anti-Spam Legislation ).

Blogging 183

Blogging Comparison eBook Case Study 183

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Polaris

NOVEMBER 25, 2014

Interview some of the people who weren’t so happy with your product or service to get a 360-degree perspective. Potter’s top-of-the-funnel content strategy might include a different ebook targeting each of its client groups: For Betty, the bookkeeper: Top 10 Account Collection Suggestions for Bookkeepers.

B2C 242

B2C Strategy B2B Marketing 242

Waxing UnLyrical

JUNE 24, 2019

Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. eBook quotes and contributions. A recent post by Onalytica’s Tim Williams , encourages marketers to consider the type of content they create with the influencers. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

Polaris

JANUARY 13, 2015

While this method includes audience impressions (more accurately called “opportunities to see” as there’s no guarantee a media outlet’s entire audience actually saw an interview or read an article), it also includes more valuable qualitative metrics. Ask potential PR hires if they use this system—it’s considered the standard in Canada.

Agency 100

Agency eBook Measurement Creativity 100

Public Relations Sydney

SEPTEMBER 14, 2014

The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. Contact details: Include the contact details of the person who can be interviewed, a PR contact or anyone else of relevance. Your media release should include quotes from the person who is available for interview.

Media 95

Media eBook Interviews Writing 95

Mark My Words

OCTOBER 27, 2022

‘There will undoubtedly be interviews, serialisation and endless speculation about this memoir, which in my view should have waited many years. as an eBook, £20 as an audio download and £25 as a CD. Even Edward VIII, by then the Duke of Windsor, waited until 1951 before A King’s Story was published.

eBook 60

eBook Newspapers Retail Print 60

Public Relations Sydney

OCTOBER 26, 2014

They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. And when you’re being interviewed for TV, radio or in print, you will feel better prepared. A large part of public relations is repetition.

How To 76

How To eBook Radio Print 76

Public Relations Sydney

OCTOBER 12, 2014

Pitch to the media When you have an ambassador or a spokesperson you can pitch them into the media as an expert to interview. You can also consider having someone available for media interviews who the charity has helped. For more great tips download our free PR eBook by clicking the button below.

Case Study 90

Case Study How To Study Pitching 90

Solo PR Pro

JULY 14, 2015

Never assume – just because a client knows the key messages backwards and forwards – that they understand the dynamic of an interview. Explanations and instructions on taking charge and guiding the interview, including bridging statements and transitions. Step-by-step directions for before, during and after the interview.

Media Training 40

Media Training Training Handbook How To 40

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Download our ebook PRetrospective now. A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Public Relations Sydney

OCTOBER 19, 2014

If you have stated in your media pitch that you’re available for an interview make sure you are available. Be prepared – If a journalist responds to your follow up phone call or email make sure you are ready with the story article or interview details to provide to them.

Pitching 91

Pitching How To Media eBook 91

Sword and the Script

NOVEMBER 18, 2017

Typically, this is better used in newsletters, white papers and eBooks. Edge for Scholars: Creating Effective Infographics: An Interview with a Pro. Infographics by Killer Infographics. Data visualization, the piece says, illustrates raw values, delivers information, offers objectivity. Can your agency bring big ideas and execute?

Infographics 69

Infographics Data Case Study Content Marketing 69

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Write an ebook? Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired. Why did you choose the topic, “Are You a #ContentMachine”? Will you blog more frequently?

Survey 90

Survey Marketing Content Marketing Measurement 90

Solo PR Pro

DECEMBER 8, 2015

Solo PR PRO Premium offers a 57-page ebook on proposals *, as well as a downloadable timeline template * and value statement cheat sheet *. The free Solo PR Pro ebook, Get It In Writing! The Solo PR PRO Premium ebook series Show Me the Money * provides in-depth content and worksheets for tracking and managing expenses and rates.

How To 40

How To eBook Measurement Resources 40

Karen Freberg

JANUARY 14, 2021

We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. Now, I have newsletters, podcasts, videos, books, ebooks, and more to share and create a collaborative and dynamic learning experience for my students.

Social Media 88

Social Media Media Resources Creativity 88

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Producing an eBook on B2B marketing and PR. By Susan Sweenie. It’s a marvelous feeling.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. Also, when an agency team sends a draft of an eBook to review several hours prior to the call, strong in-house marketers review it, make notes, and come prepared. Boots on the ground interviews with PR, marketing, sales leaders. Guaranteed. .

Agency 60

Agency Corporate Interviews eBook 60

Public Relations Sydney

JANUARY 18, 2015

This can be done through opinion pieces, contributed articles , media interviews as well as telling your stories on social media platforms such as Facebook, LinkedIn and Twitter. For more great tips download our free PR eBook “How to Use PR to Get Amazing Results” by clicking the button below.

Brand 40

Brand Branding How To eBook 40

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. Free ebook: “Get It in Writing!”. Do they see you as a partner or a vendor? A consultant or a freelancer? Just semantics or is there an actual difference? Heather blogs at prTini.

Skype 77

Skype Transportation eBook Twitter 77

ReimaginePR

OCTOBER 10, 2016

Interviews – Host a conversation with an industry expert. For example, urge them to visit your website to download your free, relevant ebook. Explanations – Explain a concept to your audience with the aid of visual graphics. Don’t Go “All Brand All the Time”. Your viewing audience wants to learn or be entertained.

Video 120

Video Strategy YouTube Marketing 120

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. For your business, kicking butt will mean something different. MRP is definitely a step in the right direction.

Measurement 100

Measurement Advertising Advertising eBook 100

Doctor Spin

APRIL 17, 2023

Host a podcast or YouTube series featuring interviews with industry experts. Subscribe now and get a free ebook on how to get better PR ideas ! Offer free consultations or advice sessions to potential customers. Write a white paper or research report on a topic related to your industry. Do Things That Don’t Scale. link] 2 Hurn, C.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

MAY 9, 2011

It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month. And yet, suddenly, my inbox has been inundated with incredible opportunities.

Google 50

Google Hotels eBook Fashion 50

Cision

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. August: Tell Your Brand’s Story.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Waxing UnLyrical

MARCH 11, 2015

There’s also another familiar Burke whose five-step plan for PR management ( ebook available for free on her website — conveniently located where your eyes are gazing now ) outlines a process that is quite similar to Johna Burke. I recommend downloading it for a really pragmatic, straightforward point of view about PR measurement.

Measurement 40

Measurement How To Analytics Customer Service 40

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on. But what do our peers think?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Cision

JANUARY 18, 2018

You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. These whitepapers, templates, and ebooks aren’t heavy selling pushes, but rather informative content that we hope our audience finds useful. We want to establish our expertise in those fields.

Strategy 276

Strategy How To Media Infographics 276

PR 20/20

JANUARY 19, 2023

guide, ebook). Interview customers and prospects to learn what they like about your product or service and where they consume most of your content. The following are examples of content marketing efforts your buyer personas can support Blogging. Email marketing. Influencer marketing. Pillar pages. Lead gen assets (e.g.,

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Jay Baer, Founder & CEO, Convince & Convert. Making the best use of content is an efficient way to create brand awareness. Shashi Bellamkonda, CMO, Surefire Local.

Brand 246

Brand Branding eBook Leadership 246

PR 20/20

NOVEMBER 29, 2022

Management team interviews. Content (ebooks, white papers). Or, you can use assets such as an ebook to add value to emails as part of a lead nurturing campaign. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

FEBRUARY 7, 2023

Ebooks and guides Ebooks are longer-form digital assets that are less technical than whitepapers and more in-depth than blog posts. Ebooks are ideal for companies looking to expand upon a topic in an easily digestible and reader-friendly way while providing readers with actionable tips. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52