Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. (If You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. We are big fans of Katie here at CoverageBook. A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. ” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Talk to Us !

Infographics 68

Infographics Data Case Study Content Marketing 68

PR 20/20

JANUARY 19, 2023

If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. It also gives you the opportunity to personalize your content marketing for different audiences.

Content Marketing 78

Content Marketing Marketing eBook SEO 78

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Interviews – Host a conversation with an industry expert. For example, urge them to visit your website to download your free, relevant ebook. Here are the tools you need to set up your video studio! Click Here.

Video 120

Video Strategy YouTube Marketing 120

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As

Skype 77

Skype Transportation eBook Twitter 77

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. Also, when an agency team sends a draft of an eBook to review several hours prior to the call, strong in-house marketers review it, make notes, and come prepared. Boots on the ground interviews with PR, marketing, sales leaders.

Agency 60

Agency Corporate Interviews eBook 60

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The link between content marketing and consumer brands, on the other hand, is not as obvious.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Sword and the Script

FEBRUARY 3, 2018

1) Content marketers as librarians . “If That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. They end up publishing way too much content in an attempt to maintain traffic. Does Blockchain Really Have Marketing Potential?

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. October: Examine Outside Content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Whatever the reason you’re being talked about, it’s a good thing. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Onclusive

OCTOBER 3, 2017

The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”.

Brand 246

Brand Branding eBook Leadership 246

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Management team interviews. Marketing analytics reports (automation software dashboards, social, SEO, website). Content (ebooks, white papers). Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Whatever the reason you’re being talked about, it’s a good thing. Amplify Media Mentions.

Strategy 75

Strategy Media How To Infographics 75

PR 20/20

FEBRUARY 7, 2023

Ebooks and guides Ebooks are longer-form digital assets that are less technical than whitepapers and more in-depth than blog posts. Ebooks are ideal for companies looking to expand upon a topic in an easily digestible and reader-friendly way while providing readers with actionable tips. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Critical Mention

SEPTEMBER 10, 2019

Doing so can help influence content ideas and strategies to make your content stand out above theirs. Also, other great resources to add to your website are eBooks, case studies and white papers. Adding such content to your site will give readers an in-depth perspective on what your organization has to offer.

Reputation 60

Reputation Case Study Mobile eBook 60

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. There are several ways to do this without giving the webinar content away. Share the content on your social sites again. 3) Curate the speaker’s previously published content.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. So, when should you repurpose content to drain every drop from your high-quality content?

eBook 129

eBook YouTube Video Social Media 129

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120