Polaris

JANUARY 13, 2015

Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. When hiring a PR agency, ask how they measure program results. One common belief is that PR practitioners are “good with people.”

Agency 100

Agency eBook Measurement Creativity 100

Waxing UnLyrical

JUNE 24, 2019

Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. eBook quotes and contributions. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. Event panel. Under the Disco Ball.

Measurement 95

Measurement eBook Tools Survey 95

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Critical Mention

MARCH 22, 2019

For example, if your company produced an eBook, at first you would promote the piece in its entirety, but throughout the next month or so you could use quotes and graphics from the eBook with the link to your resources page. A great way to do this is to conduct interviews with influencers in your network.

Social Media 62

Social Media eBook Infographics Media 62

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. If your client is doing an interview, post pictures before, during and after.

Communications 79

Communications Pinterest Reddit Radio 79

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Write an ebook? Last but certainly not least…measure! And if you’re not measuring, how will you know…?) Why did you choose the topic, “Are You a #ContentMachine”?

Survey 90

Survey Marketing Content Marketing Measurement 90

PR 20/20

NOVEMBER 29, 2022

Management team interviews. Content (ebooks, white papers). Or, you can use assets such as an ebook to add value to emails as part of a lead nurturing campaign. Projects have tasks, hours (or a related measure of effort to complete), and goals. Industry trends and reports. Internal brand surveys. Partnerships.

Marketing 52

Marketing Analytics eBook System 52

Solo PR Pro

DECEMBER 8, 2015

Solo PR PRO Premium offers a 57-page ebook on proposals *, as well as a downloadable timeline template * and value statement cheat sheet *. The program elements you outline in the proposal are the starting point for discussions/negotiations that will determine what is in your contract, how you’ll structure your invoices, measurement and more.

How To 40

How To eBook Measurement Resources 40

Sword and the Script

NOVEMBER 18, 2017

Typically, this is better used in newsletters, white papers and eBooks. It’s not a perfect measure, but it’s a solid educated guess. Edge for Scholars: Creating Effective Infographics: An Interview with a Pro. Infographics by Killer Infographics. Domain authority is an estimate of how well a site will perform in Google search.

Infographics 70

Infographics Data Case Study Content Marketing 70

Karen Freberg

JANUARY 14, 2021

We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. Now, as we enter 2021, we have lots of books covering social media, management, and key areas in the field like measurement, influencer marketing, and more! Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Host a podcast or YouTube series featuring interviews with industry experts. Subscribe now and get a free ebook on how to get better PR ideas ! Do Things That Don’t Scale.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Producing an eBook on B2B marketing and PR. By Susan Sweenie. I might have been a computer programmer.

Communications 50

Communications Marketing Internal International 50

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# While there are plenty of other posts on TheWWWObserver and Lifehack that do provide me with value, the two I highlighted above only provide me with directions. They lecture: “Send an IM to your friends and mention your website to them.&# These fine folk did: Jan.

Blogging 71

Blogging Twitter Creativity Facebook 71

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on. But what do our peers think?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). We’d each penned a chapter. And we were questioning why.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

OCTOBER 25, 2023

Docalytics by Contently: For those utilizing downloadable assets like eBooks and whitepapers, Docalytics offers granular metrics and heat map visualizations. Measuring content’s impact is both an art and a science. This is the opportunity stage, and the content here must confidently portray why your offering is unparalleled.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Contently - Strategy

NOVEMBER 8, 2023

Guides and eBooks: These long-form, comprehensive resources offer an opportunity to showcase expertise, provide in-depth insights, and generate leads. Podcasts: Offer podcast episodes that delve into industry trends, expert interviews, and deep insights. Performance Analytics: Measure the impact of your content.

B2C 52

B2C Case Study B2B Content Marketing 52