Doctor Spin

NOVEMBER 16, 2023

Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits.

eBook 52

eBook Analysis System Data 52

Polaris

MARCH 17, 2015

Smaller firms usually have specialized expertise, whether it’s food, finance or technology. More resources are available to invest in technology and training staff. Boutiques do not typically have access to international talent, and if they do it’s through an association with other agencies with varying degrees of expertise.

Agency 100

Agency eBook Training Media Training 100

Mindful Marketing

DECEMBER 17, 2015

Her technology and business articles have appeared in the New York Times, Information Week , and Computerworld and she has written advertorials for Fortune and Forbes on technology subjects. You are a founding member of PR Boutiques International. What is one technology you cannot live without?

Communications 50

Communications Marketing Internal International 50

Shift Communications

SEPTEMBER 14, 2015

In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived. After someone does an internal site search, do they leave the page? For those who did not attend our session at INBOUND15, you can still download the session slides, eBook script, and sample Excel template. Christopher S.

Analytics 60

Analytics Google Measurement How To 60

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Amazon were on the hunt for a home for their second HQ, and they had their eyes set on Little Rock, Arkansas.

B2B 120

B2B B2C Facebook Storytelling 120

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. The most common example is retargeting, a cookie-based technology that will serve up relevant ads based on your browsing history. Source: Mathew Sweezey ). Premium Content.

Marketing 49

Marketing eBook Case Study Comparison 49

Shift Communications

JANUARY 12, 2015

I am going to refrain from using all buzz or crutch words, internally, with clients and with media, because with so many PR people out there, everyone sounds the same. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING. Write my first eBook and read MORE! Casey Egan, SHIFT Boston.

eBook 60

eBook Creativity Agency Exercises 60

Sword and the Script

JUNE 6, 2017

Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. The best in-house marketers will then socialize those expectations with internal stakeholders to prevent any future questioning. He’s my guest for this latest edition of the Off Script series of interviews.

Agency 60

Agency Corporate Interviews eBook 60

Doctor Spin

DECEMBER 4, 2023

A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: The International Encyclopedia of Political Communication 1 Altheide, D. The International Encyclopedia of Political Communication, 1–6. Writing Technologies eJournal. Media Logic.

Social Media 52

Social Media Media eBook Technology 52

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Waxing UnLyrical

MARCH 11, 2015

There’s also another familiar Burke whose five-step plan for PR management ( ebook available for free on her website — conveniently located where your eyes are gazing now ) outlines a process that is quite similar to Johna Burke. I recommend downloading it for a really pragmatic, straightforward point of view about PR measurement.

Measurement 40

Measurement How To Analytics Customer Service 40

PR 20/20

DECEMBER 5, 2022

How can we introduce HubSpot to our team and train them on the technology? To increase adoption, what resources can we provide our team with, both internal and external? The academy offers helpful courses, lessons, ebooks, and templates across its many services, from marketing and sales to web design and development.

How To 77

How To Tools Knowledge Base Meeting 77

PR 20/20

JUNE 19, 2018

The most important aspect to tracking your campaign performance is becoming an expert in the technologies you use to monitor said performance. In addition, you must know what other technologies exist to supplement your current systems and fill any holes they may have. Step 4: Configure Your Tracking and Reporting Technologies.

How To 81

How To Marketing Analytics Data 81

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways. It’s early yet.

Writing 72

Writing eBook Case Study System 72

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Annual spending on PR software grew 14.7%

B2B 122

B2B Marketing Survey Software 122

Cision

MAY 18, 2017

Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak. People: While you don’t necessarily need data scientists to analyze social media conversations, you do need employees who are well-versed in social media and good communicators both externally and internally.

How To 198

How To Instagram Social Media LinkedIn 198

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Basically, artificial intelligence is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.

Marketing 53

Marketing Software eBook Technology 53

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Internal Signage and Content Marketing – For brands with brick and mortar locations, you should be mirroring your website promotions or content marketing. Prior to founding Wax Marketing, Inc.,

Communications 79

Communications Pinterest Reddit Radio 79

ZudePR

JUNE 6, 2016

The root of the problem is always internal. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. Three – including the New Rules of Marketing and PR – are international bestsellers.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

JULY 14, 2015

It features a free ebook and free webinars, as well as original, in-depth articles on all aspects of legal practice.”. That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

MAY 18, 2017

Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak. People: While you don’t necessarily need data scientists to analyze social media conversations, you do need employees who are well-versed in social media and good communicators both externally and internally.

How To 57

How To Instagram Social Media LinkedIn 57

ReimaginePR

SEPTEMBER 21, 2016

This only prolongs profiteering for larger corporations and impedes new technology from building upon known predecessors. negotiators pushed for the adoption of copyright measures far more restrictive than currently required by international treaties.”. The EFF notes that, “U.S.

Telecommunications 120

Telecommunications Privacy Software Data 120

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Shift Communications

JANUARY 14, 2015

At a former company I was at, an intern used a photo from a major stock photo service that they found via Google Images on the company website. If you share an eBook for lead generation purposes that has someone else’s material in it without permission, that would be a copyright violation. Vice President, Marketing Technology.

Content Marketing 60

Content Marketing Marketing Government Pinterest 60

Doctor Spin

DECEMBER 4, 2023

Learn more: Confirmation Bias in Media: The Echo Chamber Challenge Subscribe and get a free ebook on how to get better PR ideas. link] Learn more: Subscribe and get a free ebook on how to get better PR ideas. A basic principle is that media, information technologies, and communication formats can affect events and social activities.“

Media 52

Media eBook Viral Construction 52

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52