PR 20/20

SEPTEMBER 29, 2022

The TL;DR version: Just because you’re writing for a B2B audience doesn’t mean your message can’t be creative. Take legal writing, for example. Just because you’re writing technical copy doesn’t mean you can’t keep raising the bar. ?. Measure, measure, measure. Evoke emotion.

B2B 61

B2B Creativity Content Marketing Measurement 61

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Then set up a series of emails that will follow that initial download email.

Marketing 120

Marketing Comparison eBook Social Media 120

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

Cision

OCTOBER 3, 2015

The dependent variable in this case is your writing, the independent variable whom you are pitching. Go to Social for Small Talk. Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Use social media to get a better understanding of whom you’ll be reaching out to.

Pitching 120

Pitching Report Social Media Measurement 120

Waxing UnLyrical

JANUARY 29, 2013

So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. Till then, happy measuring!

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Waxing UnLyrical

OCTOBER 14, 2011

It’s my fourth in a row, and thanks to the magic of social media, every time I’ve been back, I get to meet friends from all over the country – nay, world – whom I’d probably never get to see otherwise. Now, if you’ve seen/heard me talk about measurement before, you can skip my session.

Measurement 69

Measurement Conference Case Study Meeting 69

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. Download our free Path to PR Agency Leadership tip sheet.

Agency 88

Agency Energy Crisis Management Industry 88

Cision

OCTOBER 14, 2016

“The more your teams can measure, the more you can see where to invest,” writes Laurie Smith in Aligning Strategic Communications with Business Goals. But start out with one change so you can measure the impact that tweak had. Or maybe email marketing is still strong and steady, while your online ads are stumbling.

Marketing 120

Marketing How To Measurement Analytics 120

Waxing UnLyrical

AUGUST 26, 2015

There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. Measurement is absolutely essential. Measure what you are covering internally. Measure your intranet metrics.

Employee 40

Employee Measurement Communications Internal 40

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Think Beyond Social Media. The social media posts are important, but they are amplifying content the influencers have already created with your team. Consumers look to buy from those they trust. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

AUGUST 4, 2020

Talkwalker acquires Nielson Social The social listening platform Talkwalker said it acquired Nielsen Social for an undisclosed sum. Talkwalker characterized the product as “social measurement and audience insights software.” Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 135

Survey Measurement System Education 135

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Solo PR Pro

DECEMBER 8, 2020

This first stage is typically where you will write up your full PR and marketing plan, establish what your tactics will be, and determine the Key Performance Indicators (KPIs) you’ll use to measure success. Download our Timeline Template and Sample Timeline to get started today ! Message distribution. Photo credit: 123rf.

Social Media 68

Social Media Pitching Writing Measurement 68

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Audience: You’re not writing a content press release for journalists.

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Quality referral traffic from press releases. Be smart about it.

Study 138

Study Media Relations Media Measurement 138

Beyond PR

OCTOBER 6, 2016

Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving It: Going from Press Release Performance to Measuring Brand Perceptions. Take press releases, for instance.

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

MAY 7, 2019

Here are a few examples: Branded anchor text for this site: Sword and the Script Media ; Keyword anchor text for this site: public relations ; and. Non-key word anchor text: Sword and the Script Media writes about public relations. So, all things considered, DA is a pretty good measure of quality, in my experience.

Google 131

Google Banking Engineering Web 131

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

You can download the subsequent white paper and see the complete list of evaluation criteria here. It’s worth noting that 83% could opt to take new, specific measures toward demonstrating “strong elements of good practice” in codifying ethical tenets. *A grant from PR veteran Mary Beth West, APR, FPRCA, fully funded the study.

Ethics 110

Ethics Industry Publicity Analysis 110

Critical Mention

JANUARY 8, 2019

Once your goals are crystal-clear and you launch your campaign, you can also set tangible metrics to measure its results. By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy. Sharing on social media. Social media also bodes well for publishing your own news.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. How is it relevant to that audience?

Advertising 100

Advertising Advertising Television Radio 100

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 9) “That reporters don’t write corporate profiles, they cover NEWS.”.

Corporate 73

Corporate Communications Survey Employee 73

Beyond PR

MARCH 11, 2016

We dream of getting picked up by major mainstream media, landing interviews in renowned industry publications, and having influencers click and share our news on social media. While some press releases are going to garner instant media attention and social buzz, learning what makes a press release stand out takes elbow grease.

Report 74

Report Video Measurement Travel 74

Sword and the Script

MAY 13, 2017

Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. 3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear.

Strategy 75

Strategy Marketing Measurement B2B 75

Sword and the Script

APRIL 29, 2017

Marketing Charts , whose graphic is presented nearby, noted in an analysis of the survey that other studies also typically find these channels are among the most difficult to measure. For example, only about 20% of “CMOs are able to demonstrate the impact of social media quantitatively.”. You need both for effective marketing.

Marketing 67

Marketing Measurement Content Marketing Survey 67

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. To find out what content blend your audience likes, you’ll need to measure your marketing efforts to determine how you’re doing.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Solo PR Pro

DECEMBER 12, 2017

Write one piece of Cornerstone Content. Use one of our social media or content calendar templates. free to PRO Premium members – login to download ). If you just can’t bear to delete, download onto an external hard drive and tuck it away. Renew your social engagement. Need inspiration?

Energy 64

Energy Measurement Social Media Leadership 64

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Click here, or, on the image at the end of the post to download your free content calendar template. Align Social Media Shares with Published Content.

How To 75

How To Content Marketing Conference Analytics 75

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60