ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Most technology companies are interested in driving traffic to their website, as well as downloads for content, and ultimately conversions of prospects to customers.

Strategy 287

Strategy Media Measurement Product Launch 287

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. You can download a copy from the Vuelio website. The leadership and management concerns grouped under the heading of ESG aren’t new.

Publicity 197

Publicity Government Corporate Financial 197

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution? million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Shonali Burke , Chief Marketing Officer, Arena Stage.

Survey 137

Survey Communications Measurement Internal 137

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?

Brand 118

Brand Branding Marketing Facebook 118

Solo PR Pro

SEPTEMBER 25, 2018

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Content Marketing is a valuable tool in the communications arsenal. Demonstrate thought leadership. Build trust. Define your goals.

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. According to Smart Insights , 49% still don’t have a digital marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy.

Strategy 62

Strategy Marketing Internal International 62

Cision

NOVEMBER 15, 2016

Here are three others: Executive thought leadership; Influencer marketing; and. Contributor marketing. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. Influencer Marketing. Contributor Marketing. Let’s take a look at each.

Trends 120

Trends Leadership Small Business Analytics 120

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Let me explain. that have to be coordinated.

Marketing 120

Marketing Financial Strategy Analytics 120

Reputation Us

DECEMBER 14, 2022

Free download of the eight actions is available HERE. According to Citi, the total market for the Metaverse could be between $8 trillion and $13 trillion by 2030 , with total users numbering around five billion. Highlight your leaders internally before promoting them outside the organization.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

JUNE 9, 2020

A big problem in marketing and PR is that we’re so busy, we’ve become conditioned to just cross things off the list when they’re done. Send it around internally. That’s what content marketing is all about. Too many confuse content marketing with marketing content. Repurpose it. PR people are perfect for this!

Media Relations 113

Media Relations Media Survey Pitching 113

Sword and the Script

MAY 4, 2021

Meltwater said it acquired Klear, an Israeli-based company that provides an influencer marketing platform. In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” The market is valued at $4.8 Give our services a try. The price tag was $17.8

Tools 100

Tools Survey Pitching Analytics 100

ImPRessions - Crenshaw Communications

APRIL 12, 2016

What often works well is a company retreat or other “off-campus” brainstorming to reassess and shift gears to align internally and agree on a strategy for external communications. Before the PR team begins any outreach to press, the established company needs to align with their marketing calendar to see what news can be announced.

Company 120

Company Guidelines Leadership Financial 120

Contently - Strategy

AUGUST 5, 2020

“Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company. By March 13, the entire marketing team was mobilized around an entirely new content strategy. It was made possible by years of groundwork and an audience-first approach to marketing. ” 2.

Financial 133

Financial Strategy Government Leadership 133

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. KPI: 1,000 downloads What was so good about the campaign? Refusing to offer AVE’s is a great standpoint!

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

AUGUST 21, 2018

Those experiences will be useful later, when you may earn a leadership position. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. That role has included building the marketing team at UserIQ from scratch over the course of two years.

Marketing 66

Marketing Data Interviews Agency 66

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. On one hand, dealmaking has brought sizable new competitors to the market. That’s consistent with the feedback I’ve heard in the market about TVEyes. Internal comms metrics.

Software 85

Software Pitching Internal International 85

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Competition has advantages in buyer choice and market validation.

B2B 62

B2B Marketing Survey Study 62

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. It’s a tool with a step-by-step process, that is really easy to use, gives you examples of the kinds of metrics you should put in place depending on which stage of the marketing funnel you’re in, and helps you tie it all together.

Internal 40

Internal International Measurement Banking 40

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Circulate internally. Always remember your internal audience because they are the most likely to be impacted by the coverage and to share big hits to their network. Report back to leadership. Share on social media.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Download our free Path to PR Agency Leadership tip sheet.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Then, download the Moz toolbar (if you don’t already have it) and turn it on.

Exercises 198

Exercises Google Writing Blogging 198

Beyond PR

AUGUST 3, 2016

And accomplishing both of these things hangs on the strength of another relationship: The relationship between marketers and product managers. When product and marketing teams are aligned, brands can take their product launches to the next level — inspiring customers to adopt, support, and even advocate for a new product.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

PRSay

NOVEMBER 5, 2018

A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Now is the time.

Video 117

Video Communications Strategy Product Launch 117

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry. Welcome to agency life.

Industry 58

Industry Insurance Insurance Resources 58

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. If these statements are true, then why does paid and owned media get a lion’s share of the marketing budget? Seventy-two percent of marketers rate creating more engaging content as their biggest challenge. Marketing Data. Well, that may not be the case much longer.

Data 145

Data How To Storytelling Analytics 145

PR 20/20

SEPTEMBER 19, 2017

The HubSpot Growth Stack aims to solve our number one setback as data-driven marketers: the “ elusive, fully-integrated marketing stack.” It creates a home base for all marketing, sales, service and CRM activity, enabling performance-driven , agile marketing. Marketing: To Attract Visitors …. Yep, we were too.

Marketing 40

Marketing Tools Data Report 40

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

OCTOBER 13, 2019

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Conflict almost always makes news. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. 4) “I wish more would get how much more audiences appreciate communications than marketing. Buyers are looking for great marketing when they’re deciding what they need to meet their needs.”. 12) “Internal communications is as important as external.”. What would you add?

Corporate 77

Corporate Communications Survey Employee 77

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Conflict almost always makes news. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

JULY 14, 2020

Some of them haven’t picked up a marketing book (let along comms) in 20 or more years. It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after.

Survey 141

Survey Measurement System Education 141

Beyond PR

APRIL 7, 2016

To alleviate any last-minute worries, check out our international distribution checklist, then keep reading for an in-depth breakdown of each tip. Is your goal driving leads, targeting trade media, increasing awareness of thought leadership content, launching a new product, or attracting new investors and funders?

Local 40

Local Internal International Energy 40