Beyond PR

APRIL 13, 2016

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. Download Make Your Product Launch the Start of a Multichannel Content Promotion Plan for more content distribution tips and multichannel use cases.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

AUGUST 10, 2016

PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. This is especially the case in joint initiatives like major product launches. The challenge for PR professionals is two-fold. Preorder now! View our White Paper!)

Company 40

Company Case Study How To Product Launch 40

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. Rather than clogging up a journalist's inbox with huge file sizes, include one image on your email, and then a link to somewhere they can download more if they need to – your media library or a Dropbox folder, for instance. Build relationships with journalists.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. What is a Media or Press Kit?

Media 68

Media Leadership Product Launch Television 68

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Not sure how to start this? Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Beyond PR

JUNE 14, 2016

The Product Roadmap. Marketers love to bring new things to market, and the product roadmap offers a guaranteed idea-generator. Let’s say that during customer training sessions for new financial advisor software, trainers are hearing more and more questions about how to use social channels to communicate with investors.

How To 40

How To Marketing Training Product Launch 40

Beyond PR

NOVEMBER 9, 2016

There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch. How will your content support the product launch?

Product Launch 85

Product Launch How To Leadership Analytics 85

Bianchi Biz Blog

JANUARY 21, 2021

On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models. This could offer huge potential for communication pros looking to host media events, to conduct smaller, more targeted product launches or to introduce a new executive.

Automotive 70

Automotive Training Travel Meeting 70

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. If a company executive is presenting or speaking on a panel, consider a post that features their story.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Beyond PR

JULY 6, 2016

In High-Impact PR Planning that Drives ROI & Supports Demand Generation , we look at how to get started with your content promotion plan — from setting goals and identifying the best channels for promotion to determining which pieces of content you want to share. Now all you have to do is put in the key and start the engine.

Marketing 66

Marketing Product Launch Data Software 66

Beyond PR

APRIL 5, 2018

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. PR and comms are always looking for ways to better map campaigns to specific business objectives their executive stakeholders care about and gain better insight into how to architect future campaigns.

Company 73

Company Media Crisis Insurance 73

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Think carefully about how to write the media release and always find the hook to help grab the journalist’s attention.

Writing 45

Writing Media eBook Survey 45

Beyond PR

AUGUST 30, 2016

Product launches. With technology changing all the time, college students like to stay in-the-know on the products that could become popular on campus. Don’t have a new product coming out but you’re interested in reaching out to 18-22 year olds? So what kind of news would they want? Top 10 lists.

Radio 68

Radio Media Newspapers Technology 68

PR 20/20

JANUARY 15, 2019

Consider applying the 80/20 method, which states spend 20% on content production and 80% on distribution to truly get your efforts seen. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction. Live streaming events, Q&As or product launch. Contact preferences (i.e.

Trends 57

Trends Marketing Software Video 57

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. How do you interact with them in person? When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. If pitching in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

Buzzstream

FEBRUARY 9, 2024

Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. Tip: Look at the product specs or any marketing and sales material. For more information, please visit [website/landing page].

Examples 62

Examples Product Launch Data Report 62

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

Burrelles Fresh Ideas

MARCH 12, 2024

If you’re unsure of how to create branded content, start with simple ideas like: Highlight new products. Get ahead of the competition by utilizing pre-launch techniques like web-based content creation and influencer marketing. Download our free Product Launch tip sheet. Use headlines that grab attention.

Social Media 78

Social Media Strategy Media Reputation 78

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. Q: How have your previous experiences (working at HubSpot and Toast) shaped your current perspective on inbound marketing?

Marketing 74

Marketing SEO Trade Shows Technology 74

PR 20/20

NOVEMBER 29, 2022

>> Download the Marketing Performance Pack for a template scorecard spreadsheet. >> Download the Marketing Performance Pack for a buyer persona checklist. Watch our free on-demand webinar, " How to Hold a Marketing Growth Hackathon ," to learn more. Step 8: Catalog accelerators. Step 9: Establish milestones.

Marketing 52

Marketing Analytics eBook System 52

Newsfile

JANUARY 30, 2024

Download the report! List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. link] pic.twitter.com/hutp8BCyC4 — Muck Rack (@muckrack) January 18, 2024 What is Up-And-Coming with AI in 2024? Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Download the report! list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Chances are you’ve got a lot on your plate.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 Download How Buyer 2.0 Affects Communication & Demand Generation Strategies.

Brand 40

Brand Branding How To Employee 40

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers.

Social Media 40

Social Media Trade Shows How To Media 40

MaccaPR

SEPTEMBER 9, 2019

To its credit, Popeyes is now using its social channels to urge fans to download its free Popeyes Chicken App, so “you’ll never have to wait in line for your favorite chicken again.”. So what can marketers like you learn from Popeyes’ online victory? #1 1 – It’s Not (Just) About Total Followers, It’s About Follower Engagement. Nationwide.

Twitter 105

Twitter Marketing Social Media Viral 105

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e.,

Content Marketing 40

Content Marketing Marketing Media Reputation 40