Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Beyond PR

JULY 6, 2016

In High-Impact PR Planning that Drives ROI & Supports Demand Generation , we look at how to get started with your content promotion plan — from setting goals and identifying the best channels for promotion to determining which pieces of content you want to share. Now all you have to do is put in the key and start the engine.

Marketing 66

Marketing Product Launch Data Software 66

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. If a company executive is presenting or speaking on a panel, consider a post that features their story.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Think carefully about how to write the media release and always find the hook to help grab the journalist’s attention.

Writing 45

Writing Media eBook Survey 45

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. Ask sales for the top questions they receive, and turn customer concerns into a blog post.

Trends 57

Trends Marketing Software Video 57

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Beyond PR

AUGUST 30, 2016

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. Product launches. So what kind of news would they want? Top 10 lists.

Radio 68

Radio Media Newspapers Technology 68

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. Q: How have your previous experiences (working at HubSpot and Toast) shaped your current perspective on inbound marketing?

Marketing 74

Marketing SEO Trade Shows Technology 74

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. How do you interact with them in person? When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. If pitching in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Corporational Determinism—The New Paradigm for Product Launching. Doctor Spin | The PR Blog.

Media 52

Media Wikipedia Product Launch Journalism 52

Burrelles Fresh Ideas

MARCH 12, 2024

A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. If you’re unsure of how to create branded content, start with simple ideas like: Highlight new products. Download our free Product Launch tip sheet.

Social Media 78

Social Media Strategy Media Reputation 78

PR 20/20

NOVEMBER 29, 2022

>> Download the Marketing Performance Pack for a template scorecard spreadsheet. >> Download the Marketing Performance Pack for a buyer persona checklist. Watch our free on-demand webinar, " How to Hold a Marketing Growth Hackathon ," to learn more. Step 8: Catalog accelerators. Step 9: Establish milestones.

Marketing 52

Marketing Analytics eBook System 52

Newsfile

JANUARY 30, 2024

Download the report! List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Download the report! list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Chances are you’ve got a lot on your plate.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Beyond PR

JULY 21, 2016

It’s no longer about a single campaign, blog post, press release, or advertisement. Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0

Brand 40

Brand Branding How To Employee 40

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e.,

Content Marketing 40

Content Marketing Marketing Media Reputation 40