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GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Privacy by design : Rather than be an add-on, companies are expected to design their systems for privacy from the ground up. What is GDPR? Christopher S.

Publicity 163
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Generative AI for PR professionals [Off Script. No. 49: Stephen Waddington]

Sword and the Script

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. Data privacy and security are also a concern.

Software 145
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The rise of FemTech

PR in High Definition

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. Finally, there’s also significant data privacy concerns with period-tracking apps, with plenty of room for negative press if things go wrong. The term ‘FemTech’ was coined by Ida Tin in 2016 (Co-Founder of Clue), just eight years ago.

Privacy 62
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Impact of COVID-19 on NHS comms

Stephen Waddington

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. Patient care and privacy needed to be balanced with public health. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

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Growing Your Email List

PR for Anyone

Step 5 – Create an email funnel that gives them the document in email #1 and continues to warm them up and leads them to a call with you and/or keeps you front of mind with them when it comes to real estate. People want to be comfortable with you and want reassurance that you aren’t going to spam them but just give them good information.

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New book: AI tools for public relations

Wadds Inc.

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Thank you all for your patience and understanding.

Tools 52
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7 Steps for Preparing CASL Compliance Policies

Melissa Agnes

Insert consent requests into all relevant documentation (contracts, sign-up sheets, newsletters, marketing materials, responses to quotes, etc). Update your privacy policies to ensure compliance with CASL’s privacy requirements. Insert consent requests into all on-line forms. Conduct in-house training for staff.

Policies 205