Document Local Marketing Privacy 
Stephen Waddington
NOVEMBER 27, 2020
The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. Patient care and privacy needed to be balanced with public health. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.
ImPRessions - Crenshaw Communications
MAY 18, 2018
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.
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Stephen Waddington
JUNE 23, 2019
The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. I’m a big fan of her work. . #2
Sword and the Script
OCTOBER 29, 2019
Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. I’ve also found in other email systems, both for PR pitches and email marketing , tend to have formatting issues that cause re-work. 6) Contact management and analytics.
Cision
MAY 18, 2017
In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. While they were active in social media marketing on some platforms, their prime Twitter strategy was to search for conversations that included the name of the amusement park.
Beyond PR
MAY 18, 2017
In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. While they were active in social media marketing on some platforms, their prime Twitter strategy was to search for conversations that included the name of the amusement park.
Cision
JANUARY 14, 2016
Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Snapchat for Marketing. What are your goals?
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