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Impact of COVID-19 on NHS comms

Stephen Waddington

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

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Sizeable challenges: ensuring your communications work at scale

Presspage

Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language. Making the most of your effort and energy.

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Sizeable challenges: ensuring your communications work at scale

Presspage

Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language. Making the most of your effort and energy.

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7 Steps for Preparing CASL Compliance Policies

Melissa Agnes

Insert consent requests into all relevant documentation (contracts, sign-up sheets, newsletters, marketing materials, responses to quotes, etc). Develop an internal CASL compliance policy, which would depend upon your organization’s communication practices and risk tolerance. Insert consent requests into all on-line forms.

Policies 205
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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Snapchat for Marketing. What are your goals?

Marketing 120
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Building a Global Media Brand with HubSpot [Case Study]

PR 20/20

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

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7 Steps for Preparing CASL Compliance Policies

Melissa Agnes

Insert consent requests into all relevant documentation (contracts, sign-up sheets, newsletters, marketing materials, responses to quotes, etc). Develop an internal CASL compliance policy, which would depend upon your organization’s communication practices and risk tolerance. Insert consent requests into all on-line forms.

Policies 100