Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174

ImPRessions - Crenshaw Communications

AUGUST 28, 2018

And like a campaign manager digging for skeletons in a politician’s closet, the PR team will also want to know about problems, challenges, and reputation dings, whether public or not. The PR firm will ask for lots of existing marketing and PR documents beyond those it can find on its own, like previous owned and earned content.

Agency 136

Agency Meeting Internal International 136

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Edelman elevates marketing PR. Lee also proposed to John D.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. dollars in 2023. in the coming years.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” It will be remembered primarily by marketing and PR professionals. Well handled.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Snapchat for Marketing. What are your goals?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Polaris

APRIL 7, 2015

Yet if you work for a large company with a good reputation, should you? Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. Smart marketers are leveraging similar video content across paid, earned, owned and shared media channels.

Video 100

Video Brand Branding Content Marketing 100

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. The recruitment market is tough. The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. But VW was not deterred by this.

Automotive 95

Automotive Study Report Transportation 95

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communications is an important aspect to tackle as a business owner. So where do you need crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Wondering how a document with less than 500 words can promise so much?

Writing 49

Writing How To Engineering Education 49

Landis PR

APRIL 19, 2021

In an international collaboration, led by LCI’s German Public Relations Global Network (PRGN) PR partner, cometis , and the market research institute KOHORTEN together with their other PRGN partners Currie and Xenophon Strategies , the report examined 140 of the world’s largest companies for the quality of their sustainability reports.

Report 52

Report Financial Comparison Government 52

Stephen Waddington

SEPTEMBER 29, 2021

Thousands of these documents are published every day on newswires and websites. It’s a situation that is unique to public relations, and possibly marketing. That may be financial, marketing or some form of benefit in kind. Whether that will contribute to the reputation or sales for your organisation is another thing entirely.

Industry 153

Industry Publicity Agency Community 153

Waxing UnLyrical

JULY 11, 2019

What you must do, then, is create set of brand guidelines: a document that clearly states everything from the fonts you use to the types of stock images you’ll allow to be associated with you. These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing.

Company 84

Company Brand Branding How To 84

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Wondering how a document with less than 500 words can promise so much?

Writing 40

Writing How To Engineering Education 40

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work. a) Press releases typically get more internal scrutiny than any other category of public facing content.

Survey 103

Survey Report Media B2B 103

PR in High Definition

NOVEMBER 29, 2021

The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts. Now, giants like Netflix and HBO Max actively promote their foreign-language offering.

Film 62

Film Travel Television Local 62

Sword and the Script

DECEMBER 3, 2019

Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. The company is “moving away from document-based sentiment to sentence based sentiment. a) Influencer Marketing Mentions on the Decline via O’Dwyer’s and Talkwalker and HubSpot.

Data 90

Data Enterprise Survey Instagram 90

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is something every company needs to implement as part of its business processes. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

The Stalwart Blog

NOVEMBER 18, 2019

They’re not talking to their marketing teams, to their technology teams, and so they have legacy systems with customer data, they have Cloud systems that their employees are using and all of these are potentially vulnerable to attacks from outside forces and inside forces. Dave Oates: Yeah.

Data 60

Data Privacy System Crisis Communications 60

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. We’ve summed this up in a helpful document: To summarize, what you are looking for is truly quality content. is the Head of Content Marketing & Communications.

Blogging 62

Blogging Google SEO Writing 62

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

ZudePR

MAY 22, 2018

A neat trick is to search for the word on Google then cut and paste into your Word/Google document as plain text.). If you’re writing a long document, use a cliché-finding tool: you’ll be surprised what you miss on the edit. Use in Word or Google Docs to give your document structure. Avoid these words. Not actress. co-founder.

Writing 95

Writing Google Comparison Government 95

Solo PR Pro

MARCH 1, 2016

Do they show a propensity towards repeatedly revising documents and continually reworking something unnecessarily? When an organization’s internal dynamics are unhealthy and counterproductive, it can wreak havoc on not only your work with them in the short-term but also carries the risk of harming your reputation in the long-run (e.g.,

Guidelines 40

Guidelines Construction Employee Policies 40

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.

Crisis 48

Crisis Airlines Reputation Corporate 48

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

AUGUST 18, 2011

Perhaps even more dangerous, the remit of PR is restricted to a smaller, subservient role under the marketing tent. Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. PR-perspective mashup : internal experts.

Construction 40

Construction Internal International SEO 40