Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This will prevent bad links from passing PageRank.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. When prompted to Choose a Prospect Source, choose “Search the Web.” Some are SEO-based, and others are more specific to the brand, industry, and type of site. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G. Hereford Award out of over 300 entries.

Airlines 87

Airlines Web SEO Internal 87

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Link building, Guest posting, Technical SEO, etc).

Software 152

Software How To SEO System 152

The Proactive Report

DECEMBER 4, 2018

Talk to your SEO and Web team. Get more Digital PR Tips in your inbox every week. The post 3 Content Marketing Trends for 2019 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. More research is needed here. Find out what content is currently available. How could it be improved?

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

MAY 12, 2017

You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. The post 5 Content Pitfalls in Fast-Growing Businesses appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Lauri Pehar Borsh

FEBRUARY 7, 2019

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. appeared first on Laurie Pehar Borsh Digital PR. ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. Make […].

Mobile 60

Mobile Web Digital PR Journalism 60

The Proactive Report

OCTOBER 27, 2017

There are thousands of web design companies out there offering to make or update your site. It’s so easy to say “over to the web design firm.” That way you can work with your web designer and create an effective tool that will get real business results. There are 28.8 of US businesses.

Tools 113

Tools Analytics Google Web 113

The Proactive Report

APRIL 11, 2016

PR pros note – media researchers are looking for excellent images too, so make the most of your images in our newsroom and be sure that they look amazing on mobile devices. com/responsive-web-design-best-practices/. Q8: Can you do SEO without content today? Now that you can deliver a superior experience on mobile, do it!

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

PR pros note – media researchers are looking for excellent images too, so make the most of your images in our newsroom and be sure that they look amazing on mobile devices. com/responsive-web-design-best-practices/. Q8: Can you do SEO without content today? Now that you can deliver a superior experience on mobile, do it!

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

JULY 20, 2016

Digital PR has a lot to offer in this regard. After all, it’s organically earned links that Google values most and PR pros are the experts in earned media. ( So it seems that PR is actually the perfect solution for SEO. As Rand Fishkin of MOZ has said – you need to 10X the quality of your content.

Google 100

Google SEO Study Digital PR 100

The Proactive Report

MAY 7, 2018

Web Architecture and Development Framework. SEO/SEM Marketing. .” According to LinkedIn these are the most desired skills for 2018: Cloud and Distributed Computing. Statistical Analysis and Data Mining. Middleware and Integration Software. User Interface Design. Software Revision Control Systems. Data Presentation.

Study 100

Study Analytics Software Data 100

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. It was like being at digital marketing finishing school but my lecturers were world leaders in their field. Not just websites either; wider web marketing as well. Digital PR. You want to learn.

Digg 104

Digg SEO System Reddit 104

ZudePR

FEBRUARY 22, 2016

If you’re on the buying side , and you’re sitting in a meeting with a digital marketer, SEO, or PR (or a combination of all three), have these eight facts in the back of your mind. And invest money in your SEO. One last stat: SEO leads have a 14.6 It is also a great citation for your local SEO.

Social Media 75

Social Media SEO Media Local 75

Solo PR Pro

APRIL 6, 2021

I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app. While I still use many of the standard PR tools such as Cision and Muck Rack, I am gravitating more and more towards AI- and SEO-based digital PR tools.

Tools 89

Tools Google LinkedIn Leadership 89

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business. Kami Huyse introduces us to the new standard for digital analytics from Google.

Analytics 75

Analytics SEO Google Facebook 75

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Understanding SEO. And with change come challenges.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

The Proactive Report

JUNE 23, 2015

Why are they successful and why is the C-suite sitting up and taking such notice of video specifically on the web? SEO and Tagging. Get our Digital PR Tips Newsletter. Today’s video is easily seen by millions while they are on the go and searching for what they want or need. Follow us on Twitter.

Video 100

Video Mobile Trade Shows YouTube 100

Rock the Status Quo

MARCH 9, 2015

What intimidates you most about digital PR? Right now it’s semantic SEO! It’s fairly new and there aren’t many people talking about it so I’m trying to learn the same I did with this whole digital web stuff: By doing. What is your biggest PR win?

SEO 100

SEO Web Education Digital PR 100

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus.

Digital PR 62

Digital PR Tools Google Pitching 62

Rock the Status Quo

OCTOBER 19, 2015

Know there are three basic kinds of online monitoring: web mentions, social media mentions and customer reviews. One last example are reputation management “software” companies that don’t help you manage reviews at all–instead, they are SEO vendors who attempt to push down negative reviews in search results.

Software 100

Software Google Reputation Social Media 100

Landis PR

FEBRUARY 5, 2024

Applications of AI Tools: Exploring Their Versatility and Impact Popular AI tools for PR include: Google Analytics: For audience insights and web traffic analysis. Real-Life Example on YouTube Check out this insightful YouTube video showcasing AI’s impact on PR: [YouTube Link] 11.

Publicity 59

Publicity Privacy YouTube Analysis 59

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Then click on ‘Create a Research List’.

Digital PR 161

Digital PR Tools Pitching Film 161

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Lauri Pehar Borsh

MAY 7, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. “Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill.

Mobile 60

Mobile Web Journalism Google 60

Lauri Pehar Borsh

MAY 7, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. “Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill.

Mobile 60

Mobile Web Journalism Google 60

Buzzstream

FEBRUARY 2, 2024

It’s no surprise that users scan web pages. M – Make it Scannable People view emails on different devices. Some might be on the train, scrolling on their phone, while others are home on a desktop with a 27-inch monitor. An American Press Institute study found that users understood 100% of the sentence, which was eight words long.

Pitching 62

Pitching Mobile Examples Study 62

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

ZudePR

JUNE 10, 2015

I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. Email, web forms, word processing docs. The post You’re Not Alone: Zude’s (#PRstack) Top 4 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. If not, try this. Whatsmyserp.

eBook 68

eBook Engineering Tools Case Study 68

Waxing UnLyrical

NOVEMBER 14, 2014

Third, using good content in conjunction with smart SEO can help you rank higher in search engines, which can often lead to a prospect inquiry, or serve to reinforce your thought leadership and lead to other things (see my experience below). I’m happy to report they agreed!

Blogging 99

Blogging Leadership LinkedIn Google 99

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach.

Tools 62

Tools SEO Analysis Google 62