Digital PR skills for PR pros are paramount for survival

PR Daily

COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes. We don’t have to rewrite the laws of gravity, comprehend the concept of “space-time” for general relativity, or invent the ultimate low-cost viral app, but PR professionals should: Market the digital skills we already possess. What does best on social media?

How to Use Twitter in Media Relations

The Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. Monitoring Media Lists. Get my Digital PR Tips Newsletter.

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Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. PR is suddenly sexy again. Digital PR Public Relations

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

Good morning, PR pros: The Academy of Motion Picture Arts and Sciences made history Sunday when it awarded Kwak Sin Ae, Bong Joon Ho and their colleagues the “Best Picture” award for “Parasite.” Amazon and Sony also pulled out of the event, with Sony declaring it would place “the utmost importance on the safety and well-being of our customers, partners, media and employees.”. Digital PR leaders are energetic, assertive, adventurous, smart and ambitious, according to IBM’s Watson.

9 expert tips for writing press release headlines

PR Daily

Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time. This article originally ran on PR Daily in February of 2018. When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 proven tip for writing a press release headline?

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

PR News

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. The post From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own appeared first on PR News Blog.

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts. Do you have a favorite headline or article about social media management that makes you laugh?

The importance of solid messaging and storytelling

PR Daily

It’s changed PR forever and has forced organizations to take a good hard look at their comms processes. It’s also reaffirmed a lot of the PR staples practitioners were already familiar with, but sometimes struggle to get organizations to appreciate. The initial message was well-received (relatively speaking) because it demanded a binary behaviour change (i.e. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ].

A Logo You Want to Eat

PR News

If you’re looking at an electronic screen as I write this, there’s a good chance you have a craving for a Hershey’s Kiss or two or 10, or for a Hershey bar with almonds, or just a plain old Hershey bar. The post A Logo You Want to Eat appeared first on PR News Blog. Digital PR Media Relations

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

For 10 consumers, Hotels.com is offering to bring the trip to them—as well as garner media coverage. — Twitter Investor Relations (@TwitterIR) July 23, 2020. — Twitter Investor Relations (@TwitterIR) July 23, 2020. — PR Daily (@PRDaily) July 23, 2020.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

Good morning, PR pros: Peeps and Crocs have teamed up to offer pastel-colored footwear, complete with Peep-shaped jibbitz: Croc out your Easter baskets with a pair of PEEPS X Crocs, officially on shelves today! Several tech giants are offering their digital workplace resources for free as the COVID-19 outbreak worsens and many organizations are telling their employees to work from home (most recently, Amazon and Microsoft). FREE REPORT: State of PR 2020 ].

Infusing A Little Analog into Your Digital Life

PR News

Imagine this: attendees at a conference are flocking to a table filled with greeting cards where they can choose among “thank you,” “happy birthday,” and “congratulations” greetings, write something nice (hopefully), lick the envelope and place it in the makeshift, Lucite mailbox. The post Infusing A Little Analog into Your Digital Life appeared first on PR News Blog.

12 of the best online tools for PR pros

PR Daily

What digital aids do you find it impossible to live without? This article originally appeared on PR Daily in April of 2018. With so many services and platforms for researching PR opportunities, finding the right media contacts and sharing your message—not to mention keeping track of it all—figuring out where to begin can be overwhelming. Cision offers a full suite for PR professionals, but it also comes with a hefty price tag. Tracking PR Opportunities.

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Big Changes Ahead in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Corporate-side PR. Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to.

How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. See what they write about. Follow them on social media. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision.

Big Changes Ahead for the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Corporate-side PR. Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to.

The Scale of Change in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Corporate-side PR. Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to.

30 jobs in the PR and marketing world

PR Daily

The desire for digital information ready at a moment’s notice has played a role in the looming demise of the profession. Based on these criteria, newspaper reporter rated “very poor” in the “project growth” category, “very high” in relation to “stress” and “very poor” regarding “work environment.” RELATED: Take the first step in achieving corporate communications excellence ].

SMART News Content

The Proactive Report

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. adults reported seeing news on social media.

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How to use video in your media pitch

PR Daily

Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? RELATED: We're recognizing the brightest minds in digital PR and social media. ]. Writing an attractive intriguing subject line is the key to making reporters want to open your email. Write much more and your pitch becomes white noise and readers might miss the actual story. Here’s how to get going: Write a short script.

Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. That’s something PR practitioners should be able to grasp quite easily. Owned Media. It’s called ‘owned media’. Earned Media. That’s earned media. ” Pew State of the Media 2018.

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5 terrific tips for winning industry awards

PR Daily

Putting an industry award on the company mantel can be a nice PR win for a B2B. Along with earned media visibility and recognition, awards build credibility and authority. Your PR agency or team should keep a database of relevant awards programs. Established companies might focus on awards with an editorial component—awards produced or sponsored by media outlets. RELATED: We're recognizing the brightest minds in digital PR and social media. ].

Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. For PR pros, the rise of content has provided countless new opportunities to communicate with important audiences and raise visibility for critical clients. Use a Range of Media.

Tips for wooing journalists with topics and formats they favor

PR Daily

Form follows function, but with digital content malleable to both text and visual conveyances, delivery options abound. Which raises the question, “What type of content should digital PR pros be pitching?”. RELATED: Earn recognition for your incredible comms efforts ]. Why not rank your findings in listicle form when pitching a related writer? With so many media outlets today, being the first to cover a story is more important than ever.

Hey, Influencer, Will You Help Me Do These 10,000 Things?

Rock the Status Quo

Like many people who are extremely active on social media, people bombard me with requests. They want to use me as a media platform. I write for three specific reasons – to gain an audience to learn with, to do my part improving the PR industry through education, and to build an audience for my book. a media platform, this pitch is still poorly done. If you have an influencer outreach program as part of your digital PR tactics, consider this.

When and how to follow up your PR pitch

PR Daily

A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. It’s an age-old PR debate: Should you follow up your media pitch? Many PR professionals struggle to strike a balance between making sure their message gets in front of the right people and becoming annoying by sending too many emails. I spoke with some PR pros (and a few journalists) to get their best advice on following up. Media Relations PR pitching tips

NYSE reopens with 25% of staff, ?Some Good News? acquisition takes heat, and Pizza Hut celebrates grads

PR Daily

By offering up products and services to meet an upcoming holiday or celebration, you stand to grab more media coverage as well as make a difference in the hearts and minds of consumers. Media organizations that broadcast from the floor, like CNBC and Cheddar, aren’t coming back yet either. A recent report by Fractl titled, “ How has Coronavirus impacted digital PR and link building? — PR Daily (@PRDaily) May 26, 2020.

Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade

PR Daily

Good morning, PR pros: Wikipedia’s co-founder, Dr. Larry Sanger, issued a challenge to stop using social media for 48 hours on July 4-5. The call to action is a protest against social media platforms’ data collection practices, but you might want to use this time to take a much-needed digital detox. Why it matters: On Tuesday, “Nike,” “Colin Kaepernick” and “Betsy Ross” trended on Twitter as social media users weighed in.

Viral 101

28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. And I’m a much better PR to boot. #5:

18 PR standbys that will never die

PR Daily

I can't remember why exactly I asked the question on Facebook, but I did: I think it was because I'd just read a post about some PR standby (I couldn't think of the right word when I posted on Facebook) that was dead, long live the new PR thing… you know the kind of post (or news article) I mean. Media advisories and holding statements, and people complaining about media advisories and holding statements. Trade media relations/bylined articles.

29 Advanced Digital Newsletters That Help You Learn

ZudePR

You’re a public relations practitioner. You want to learn more about digital marketing and SEO. It recommends 29 advanced digital newsletters you can subscribe to. I fondly remember sitting in a room with four PR consultant colleagues in 1997. ” PR has changed since then, and the Internet, powered by lightning fast broadband speeds, has been transformative. Friends said nice things: “You’re all over social media Dave.”

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How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. So what’s a PR pro to do? Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

30 jobs in the PR and marketing world

PR Daily

The desire for digital information ready at a moment’s notice has played a role in the looming demise of the profession. Based on these criteria, newspaper reporter rated “very poor” in the “project growth” category, “very high” in relation to “stress” and “very poor” regarding “work environment.” RELATED: Are you Achieving Communications Excellence? The position requires a broad knowledge of social-media platforms. Digital PR specialist/assistant—FOREA (Nevada).

Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Solo PR Pro

As regular readers of this blog know, each year Solo PR Pro works to provide a one-of-a-kind conference experience for our community – one focused on the unique needs of independent communications consultants and other small organizations (as opposed to the deep-pocketed Fortune 500 organizations or large-scale PR agencies typically discussed at other events). How to Write Short: Word Craft for Fast Times – Roy Peter Clarke, Senior Scholar, Poynter Institute.

The Top 10 Books of 2016 (According to Zude)

ZudePR

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. A self-made man who’s learnt more about social media through his various disruptive businesses (most famously Wine Library) than anyone I know. If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4:

How to get important organization news covered

PR Daily

Most communicators have encountered this classic media relations quandry: Do you pitch a journalist first or share the news on your own and pitch the story later, in hopes of garnering media coverage? While PR tactics are subjective, drawing from the research my team at Muck Rack has done, I believe there is a correct order if you want your story to have a lasting impact. Here’s a step-by-step guide to effective media relations. owned media channels.

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PR Couture.

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

I was pretty good at media relations and I was confident I’d be able to turn things around. This is contrary to 99% of all PR advice that says short emails are best. >>> Looking for a B2B tech PR with expertise and execution? These backlinks are important to digital PR and marketing for two primary reasons. 4) Long-form wins in a survey of 1,000 bloggers by Orbit Media.

8 questions you always wished you could ask journalists

PR Daily

Gather around as Gregory Galant, co-founder and chief executive of the digital PR and journalism site Muck Rack , expounds on the behavior of the bewildering creature known as the American journalist. Muck Rack has surveyed thousands of journalists; Galant has identified vexing questions that trouble PR pros. Turns out PR pros are crazy about Twitter, with 80 percent of them listing that as their favorite. All that creates an opening for PR.

How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. New Media New Tools New Audiences.