The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%).

Industry 100

Industry Measurement SEO Corporate 100

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. And yes, public relations is equipped to cater to the informational needs of financial stakeholders.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

JANUARY 30, 2024

Other ways to measure brand recognition is through share of voice in media or on social media. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

MARCH 19, 2020

One of the fundamentals of public relations is tracking and monitoring the opinion of the public. Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands.

Publicity 97

Publicity Survey Measurement Groups 97

Landis PR

OCTOBER 2, 2023

Use the technology we all have access to. Email brianne@landispr.com Technology Public Relations The post Five Steps to Manage Client-Agency Relationships appeared first on Landis PR. Don’t email to death I hate instant messaging (there I said it – sorry Slack and Teams and whatever) but the functionality is priceless.

Agency 64

Agency Technology Meeting Software 64

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Public Relations Review 3 Turk, J. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

MAY 22, 2020

Download The State of Journalism 2020 to learn more about how journalists use social media, their preferences for working with PR practitioners, and their optimism about the future of the profession. Photo credit: Raw Pixel.

Pitching 174

Pitching Journalism Survey Report 174

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. 3a) October 14, 2014: Cision Name with Vocus Technology. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Check out these 10 newsletters every PR pro should read. PR News: The Skinny. Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR.

Retail 320

Retail Healthcare Crisis Management Social Media 320

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too.

Journalism 52

Journalism Training Consumer Tools 52

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. PR tech news mentions.

Software 118

Software Case Study Advertising Advertising 118

Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” Digital communication is too technical for PR professionals.” “PR PR professionals must talk using corporate platitudes.” “PR So, what do you have to do exactly?

Brand 52

Brand Branding eBook Resources 52

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. These backlinks are important to digital PR and marketing for two primary reasons. A difference between search and social. I was being put on a client account that was deemed a “flight risk.”

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ZudePR

DECEMBER 30, 2016

Like some technological teddy. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. I wasn’t getting quite enough done. It’d been creeping up on me for years.

Writing 84

Writing Google Meeting Airlines 84

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Frederik Vincx

DECEMBER 11, 2015

What’s ahead: Map your PR team workflow. Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%).

How To 60

How To Software System Employee 60