The Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Social Media 140

Social Media Strategy Pinterest Media 140

The Proactive Report

MARCH 14, 2017

It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. PR Measurement Tips.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Here the other key findings from my survey: 74% are measuring their results. – don’t know what to measure.

Measurement 133

Measurement Analytics Survey Google 133

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media. Effectiveness & Challenges.

Digital PR 113

Digital PR Marketing Survey Training 113

The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media. Effectiveness & Challenges.

Digital PR 100

Digital PR Marketing Survey Training 100

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Mentions on Social Media –What are people saying about your brand? What is a Media Impression?

Measurement 78

Measurement Publicity Television Analytics 78

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Again, speak to your PR agency – we live and breathe by it.

Strategy 59

Strategy Company Communications Construction 59

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. They use search engines and social media to find it.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. To reach these people you have to know where they go for information – social media is a very broad term.

Measurement 138

Measurement Analytics Google Social Media 138

The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why is measuring AVE’s a waste of time? REGISTER NOW.

Measurement 113

Measurement Analytics Course Advertising 113

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Set measurable goals and start tracking right away.

Trends 182

Trends Marketing Wikipedia Reddit 182

Prohibition

NOVEMBER 7, 2023

Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Here we’ve pulled together seven tried and tested tools that are guaranteed to help streamline your content marketing strategy. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated. Utilising social media listening tools and content analytics provides invaluable insights.

Analytics 78

Analytics Digital PR Storytelling Local 78

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis.

Crisis 113

Crisis Digital PR Retail Reputation 113

The Proactive Report

OCTOBER 22, 2017

Can you measure the quality of your content? With digital analytics it’s possible to know exactly how effective your content is. The post How to Measure the Quality of Your Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Measurement 154

Measurement How To Guidelines Analytics 154

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. That might describe how PR pros feel about analytics and measurement too. But it is a fact of life now, there’s just no avoiding it anymore. Register now.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

JUNE 30, 2015

The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. A good social media dashboard is essential.

Tools 100

Tools Strategy Content Marketing Measurement 100

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Digital PR' Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

The Proactive Report

DECEMBER 31, 2017

I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. This is very good news for PR practitioners. But as more agencies not familiar with the ethos of media relations jump on this bandwagon there are some possibilities that concern me. Get the Digital PR Tips Newsletter.

Media 0

Media Media Relations LinkedIn Digital PR 0

The Proactive Report

FEBRUARY 7, 2018

A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier. A social media management dashboard. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. Follow me on Twitter.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Technology 100

Technology Social Media Media Digital PR 100

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Why Build Your Own Media List? In fact, for most digital PRs, they are a necessary part of their digital PR toolkit.

Construction 62

Construction How To Media Google 62

Buzzstream

NOVEMBER 10, 2020

It can also appear as though you haven’t taken the time to filter down your media list and have put in minimal effort into your outreach. Photoshop and crop holding images for the website and social media. The post How To Write A Pitch For Digital PR In 2021: A Complete Guide appeared first on BuzzStream.

Pitching 164

Pitching Writing Digital PR How To 164

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Isn’t it enough to discuss goals and have an unwritten strategy? Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

5W PR

MARCH 19, 2020

Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands. Returns on Impressions, Media Impact, Target Investment or Earned Media. Measuring Social Media Impact.

Publicity 97

Publicity Survey Measurement Groups 97

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. The media is a target audience. Research what platforms and media each audience prefers. This is a good article on the difference.

Small Business 213

Small Business Fashion Groups Local 213

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. PR professionals understand the importance of reaching a wide range of audiences.

Radio 75

Radio Television Media Local 75