Rock the Status Quo

MARCH 19, 2015

Without total clarity around these questions, how can you possibly develop the kind of messaging, awareness and reputation that sticks? The first chapter is about Digital PR – what it is, and how it applies to building online visibility using organic (unpaid) tactics. It’s caring about reputation and giving value.

Reputation 100

Reputation Brand Branding YouTube 100

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Reputation Management. Reputation management is an essential tool that can help businesses achieve more success. Such platforms include Google Customer Reviews, TrustPilot, and BBB.

Strategy 88

Strategy Marketing Reputation Survey 88

Flack's Revenge

DECEMBER 4, 2018

The reputation hits come from many directions. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. If social media were a brand, it’s one that I think most would agree has been tarnished. Sure, Facebook’s troubles have been front and center.

Social Media 174

Social Media Marketing Media Facebook 174

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. We publish new episodes every other Thursday.

Leadership 105

Leadership SEO Measurement Reputation 105

The Proactive Report

JANUARY 2, 2017

Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories. Pitch your stories to media outlets and reporters that have a reputation for excellent news reporting. Get the Digital PR Tips newsletter. Follow me on Twitter.

Government 214

Government Digital PR Report LinkedIn 214

Rock the Status Quo

OCTOBER 19, 2015

Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. of brands engage with a tagged mention.

Software 100

Software Google Reputation Social Media 100

Landis PR

FEBRUARY 5, 2024

Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Embrace the power of AI to revolutionize your PR efforts! Reputation Management: AI tools monitor online mentions and sentiments, enabling timely responses to feedback.

Publicity 59

Publicity Privacy YouTube Analysis 59

PR Conversations

NOVEMBER 22, 2023

These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR.

Education 52

Education Reputation Leadership Technology 52

Prohibition

FEBRUARY 2, 2023

Knowing what your audience is looking for there and then, allows you to plan online content that answers your customers needs and draws them in such as new service pages, bespoke whitepaper, or a digital PR campaign to build more links. Further playing to Google’s trust guidelines – a key ranking component.

Trends 62

Trends SEO Viral Social Media 62

Stephen Waddington

JANUARY 6, 2019

Digital PR , Danny Whatmough Reputation Management , Tony Langham T he Power of Purpose , John O’Brien and Andrew Cave Becoming , Michelle Obama Danny Whatmough and Tony Langham’s books are from a new series produced by the PRCA and published by Emerald that provide a rock solid introduction to different aspects of public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Landis PR

DECEMBER 18, 2023

On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Conference 59

Conference Consumer Social Media Google 59

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

Measurement 49

Measurement Analytics Google Agency 49

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. The real time web just isn’t the same on Google or Facebook or anywhere else. Get Digital PR Tips in your inbox every Monday morning. Similarly, Mashable’s video views on Twitter have quadrupled in the past four months.

Twitter 235

Twitter Customer Service Web Facebook 235

Landis PR

OCTOBER 2, 2023

I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. Photo courtesy of Pixabay Know your plan I’m not talking about the ponderous strategic plans of old that became unwieldy 50-slide powerpoints.

Agency 64

Agency Technology Meeting Software 64

The Proactive Report

OCTOBER 26, 2017

WSJ is promoting the article with a Google ad on the brand search for Morningstar. Now when you search Google for the name Morningstar, this is the first thing you see: If the Monringstar team were not alive, awake and savvy this could have been far worse than it is. It’s not a positive article.

Brand 100

Brand Branding System Google 100

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Understand SEO basics.

Reputation 185

Reputation SEO Web Community 185

Landis PR

SEPTEMBER 18, 2023

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. Check out the PRGN Presents podcast to hear more as Abbie Fink from HMA Public Relations and I talk more about the topic of event sustainability. We publish new episodes every other Thursday.

Government 69

Government Measurement Groups Corporate 69

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Landis PR

JULY 10, 2023

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. Listen to the engaging conversation on the PRGN Presents podcast , which dives deeper into the topic and what public relations professionals can do to keep up the fight.

Journalism 52

Journalism Training Consumer Tools 52

Landis PR

JANUARY 16, 2024

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Agency 59

Agency Internal International Meeting 59

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 60

Social Media Pitching Media LinkedIn 60

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. Surprising, since you only need to Google “innovation” to see all the articles that express the importance of innovation in business.

Brand 54

Brand Branding Trends Social Media 54

Rock the Status Quo

JUNE 30, 2015

If Google has to chose between multiple rankings for the same piece of content, it shows the one that seems most relevant and ranks the highest, and LinkedIn will always win that debate. If you are an independent videographer looking to grow their business, you can use this to grow awareness and reputation showcasing your client videos.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Lauri Pehar Borsh

JUNE 1, 2015

And when you apply to a job, most hiring managers will first turn to Google to vet your background and qualifications. Social media can make or break your career. We’ve all heard at least one story of an employee getting fired over a Tweet or Facebook post.

Social Media 60

Social Media Media Employee Google 60

Lauri Pehar Borsh

JUNE 1, 2015

And when you apply to a job, most hiring managers will first turn to Google to vet your background and qualifications. Social media can make or break your career. We’ve all heard at least one story of an employee getting fired over a Tweet or Facebook post.

Social Media 60

Social Media Media Employee Google 60

Prohibition

APRIL 29, 2017

You need to have solid media relations skills, have managed talented PR executives before. You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders. We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture.

Agency 54

Agency Creativity Hotels Social Media 54

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Metric Sparrow Metric Sparrow’s Email Permutator gets its from the work of Rob Ousbey’s Google Sheet. The tool is entirely free.

How To 83

How To LinkedIn Tools Google 83

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Norton's Notes

JULY 17, 2014

However, I have read numerous articles that online public relations or digital PR is now dead. I have read many people, that I respect, saying that digital is simply one more channel that should be targeted just like the traditional media. Journalism Social Media digital journalism digital PR'

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Search The Current Site Chrome Extension When trying to find content on a specific site, you can use the search operator site: operator in Google.

Tools 71

Tools SEO Analysis Google 71