Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. Examples – Google Workspace and Microsoft 365. How Will This Impact Link Builders and Digital PR Professionals?

Google 134

Google Guidelines SEO Reputation 134

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. For example. Know the news.

SEO 71

SEO Film Reddit Video 71

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. For example, when I was with Siege Media, we could offer it as an ongoing service for some brands, like Shutterfly, because they received 5-10 weekly mentions. Crunchbase is an excellent example of this.

Brand 62

Brand Branding How To SEO 62

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. For example: “Guest post idea: A GTM Search Marketing Strategy for Turbulent Times – Featured in Marketo, Hubspot, MediaPost.”.

Digital PR 62

Digital PR Pitching Interviews Writing 62

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google Fred Update. Screen: [link].

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

OCTOBER 29, 2020

SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a mention Recently an SEO vendor made a move into the PR space when SEMrush acquired the PR technology vendor, Prowly. Can you provide an example ? ” How so?

SEO 66

SEO Strategy Software Digital PR 66

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

ZudePR

FEBRUARY 22, 2016

If you’re on the buying side , and you’re sitting in a meeting with a digital marketer, SEO, or PR (or a combination of all three), have these eight facts in the back of your mind. And invest money in your SEO. One last stat: SEO leads have a 14.6 It is also a great citation for your local SEO.

Social Media 75

Social Media SEO Media Local 75

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . For example, you can find out when something was most or least popular, and discover what the public are curious about, or tired of. . Scraping sites.

Data 116

Data Google Trends Survey 116

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. For example, I recently received an email from someone who made a clear connection in both the subject and first lines of the email, reminding me that I tagged them in a LinkedIn post.

Pitching 62

Pitching Mobile Examples Study 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus.

Digital PR 62

Digital PR Tools Google Pitching 62

Solo PR Pro

APRIL 6, 2021

While I still use many of the standard PR tools such as Cision and Muck Rack, I am gravitating more and more towards AI- and SEO-based digital PR tools. Examples: SEMRush & Moz — For understanding the market dynamics (ie keywords, content themes) that are trending around my clients’ core products and services.

Tools 89

Tools Google LinkedIn Leadership 89

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Rock the Status Quo

OCTOBER 19, 2015

Google Alerts is a great example of this – it’s listed on quite a few blog posts about monitoring customer reviews, yet I’ve never seen a review come up on a Google Alert. It’s not a predictable, consistent way to watch reviews and would be a mistake to rely on. and reputation software monitors customer reviews.

Software 100

Software Google Reputation Social Media 100

Rock the Status Quo

JUNE 30, 2015

For the SEO nerds among us, this is a topic of interest. If you don’t care about SEO, skip this part. Because SEO constantly changes, and I want to build high rankings for my website, not LinkedIn. In the current SEO environment, this would mean my post on LinkedIn ranks, but the original blog post does not.

LinkedIn 100

LinkedIn Brand Branding SEO 100

ZudePR

NOVEMBER 4, 2016

Since turning 40 I’ve become involved in three communities: the Glasgow running one; the Netherlee (tiny suburb of Glasgow where I live) one; and the UK/US digital PR/marketing/SEO one. For example, since starting running aged 40 (I write another blog called Running Begins at 40 ) I’ve surpassed what I thought was my potential.

Training 60

Training Film Community Digital PR 60

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work. BuzzStream Research Tools.

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

OCTOBER 27, 2017

Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? For example, if you know that it takes on average 100 leads to make a sale, and the average sale is worth $1000, you can assign a value of $10 to each lead you get from a whitepaper download. The first report to watch is Acquisition.

Tools 113

Tools Analytics Google Web 113

ZudePR

MAY 20, 2015

There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). The post #PRstack the Free Ebook: How to use 40+ New PR tools appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

eBook 60

eBook Tools How To Case Study 60

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Nothing surprising to us.

Internal 118

Internal International Insurance Insurance 118

Landis PR

FEBRUARY 5, 2024

Applications of AI Tools: Exploring Their Versatility and Impact Popular AI tools for PR include: Google Analytics: For audience insights and web traffic analysis. Real-Life Example on YouTube Check out this insightful YouTube video showcasing AI’s impact on PR: [YouTube Link] 11.

Publicity 59

Publicity Privacy YouTube Analysis 59

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 176

Software SEO Company Tools 176

Wildfire

AUGUST 1, 2018

Every agency measures this stuff; it’s the bread and butter of digital PR. For example, for many of our clients, “awareness” is often a primary objective, whether it’s building awareness of the brand itself or a generating a splash about a product that they’re trying to promote. But again, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? If properly executed, it’s a knock-out punch.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

JUNE 6, 2022

For example, when a company creates a piece of content for publication, it’s then up to the public relations department to share this piece of content with the right journalists and outlets. For example, a fintech journalist isn’t going to talk about topics in the health tech industry. Digital PR.

Trends 88

Trends Data SEO Consumer 88

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. For example, below is one from Nick LeRoy who has a great SEO newsletter called SEO For Lunch. Crunchbase has contact information for startups.

How To 83

How To LinkedIn Tools Google 83

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. Understand SEO basics. You don’t need to hire an SEO agency or be a search expert to take advantage of SEO principles, but it helps to grasp the basics.

Reputation 185

Reputation SEO Web Community 185

ZudePR

JANUARY 26, 2016

.” Dave, the PR: Ruthless honesty eh, Adrian. For example, it could be to beat your competitor. It could be, become the best in a PR niche. #9: ” Dave, the PR: You’d think for PR consultants this would be second nature. But have you ever read a PR company industry press release?

How To 65

How To Meeting Creativity Agency 65

Buzzstream

MAY 9, 2018

A common example of this type of outreach is any email that begins with some variation of: “Hey FNAME, I just saw your article at XYZ.com. SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building.

Data 120

Data SEO Groups Pitching 120

Buzzstream

MAY 19, 2022

I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. My go-to example of this strategy done well is Andy Crestodina and the team at Orbit Media.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. It’s just as critical as tech SEO, probably more so in many cases. has over 50 LRD.

Google 71

Google Infographics Pitching Resources 71

Rock the Status Quo

JANUARY 22, 2015

For example, if I see posts all over Facebook about the Leaning Tower of Pisa having fallen over due to a massive earthquake in Italy, then of course I might believe it. it’s also the #1 thing that will improve traffic and SEO ranking for your website. Digital PR' Is it shared by the NYT? Pay attention to it.

Agency 100

Agency Survey Customer Service Engineering 100

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. For example, here are the guest post guidelines from the Hubspot blog. You can see an example of my recent work on a similar post in [Publication]. This piece would [quick recap].

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

MARCH 1, 2022

For example, if your press release lands on MarketWatch or Yahoo Finance, that tends to get visibility, especially if your company is publicly traded. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Notified adds coverage books.

Software 119

Software Case Study Advertising Advertising 119