Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

The Proactive Report

JUNE 26, 2017

One of the places you need visibility is in the search engines – Google in particular. Write good quality content. There are many resources to help you learn how to write your news and content so that it meets Google’s quality guidelines. Watch the video for the full explanation of how and why it works.

Google 149

Google Guidelines SEO Digital PR 149

The Proactive Report

APRIL 27, 2018

Rank Fishkin is very smart when it comes to what’s happening in the world of Search Engine Optimization. Google has long said it’s an answer engine, rather than a search engine. PR and the Future of Search. What’s that you say – your PR team doesn’t know how to write meta tags?

SEO 100

SEO Mobile Engineering Google 100

5W PR

APRIL 8, 2021

Although press releases themselves have greatly changed through the years, especially when companies realized the importance of digital marketing, they’re still incredibly useful and beneficial. Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. How to Write the Best Press Release?

Engineering 128

Engineering Writing Social Media Tools 128

The Proactive Report

APRIL 7, 2022

Traditional marketing and PR skills are still vital, but clients and employers want more. It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing.

Survey 147

Survey LinkedIn Engineering Web 147

Buzzstream

JANUARY 16, 2024

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. Siege Media based these signals on years of first-hand experience from their link building teams.

SEO 83

SEO Web Tools Analysis 83

The Proactive Report

MAY 12, 2017

You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. The post 5 Content Pitfalls in Fast-Growing Businesses appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

JUNE 17, 2018

And it gets the attention of search engines and the media. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. Get the Digital PR Tips Newsletter. How to Craft High-Quality Content .

B2C 157

B2C Study Exercises Sports 157

5W PR

SEPTEMBER 14, 2020

In fact, local SEO And listing management are closely connected, because when the listings are complete and accurate, they improve the rankings in search engines. The best way to get a higher number of positive reviews is to ask the customers to write them and make it easier for them by offering one-click access to writing that review.

Local 88

Local Marketing SEO Mobile 88

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. You only get this by writing. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

The Proactive Report

MAY 27, 2018

If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. But the new skills are creeping up the list. Analytics is now at 62% and SEO at 41%.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. But the new skills are creeping up the list. Analytics is now at 62% and SEO at 41%.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. But the new skills are creeping up the list. Analytics is now at 62% and SEO at 41%.

Industry 100

Industry Measurement SEO Corporate 100

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

JANUARY 21, 2016

There is no better blogger writing about website strategy. Digital PR. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. The Seth Godin of UK PR. It’s a well-designed round-up of the last 31 days’ digital PR happenings.

Digg 104

Digg SEO System Reddit 104

ZudePR

JUNE 10, 2015

Search Engine Optimisation. Particularly in digital public relations engagement. A 228 million-strong image search engine. I’m writing this text now in Hemingway. The post You’re Not Alone: Zude’s (#PRstack) Top 4 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

eBook 68

eBook Engineering Tools Case Study 68

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Three years on and I now know how invaluable it is for multiple facets of Digital PR.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

APRIL 25, 2024

Search Engine Journal has a great breakdown of this topic.) For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better. I wavered about including anything like this in this post because it can be somewhat controversial.

Brand 62

Brand Branding How To SEO 62

The Proactive Report

APRIL 11, 2016

Q7: 92% of Americans use search engines. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Write content that will attract links from authority websites (Google loves natural links that occur because your content is excellent). No, unfortunately not.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Q7: 92% of Americans use search engines. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Write content that will attract links from authority websites (Google loves natural links that occur because your content is excellent). No, unfortunately not.

Mobile 100

Mobile Google SEO Web 100

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . When Twitter empowered engineers to make customer experience decisions, it sent me scrambling to find a way to see share counts.

Digital PR 60

Digital PR Tools SEO Web 60

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

JULY 23, 2018

Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. Danny Sullivan, Search Engine Land founder, and editor. It could be your website, your blog, articles you write or your social content, such as posts on your Facebook page.

Google 113

Google Guidelines Web B2C 113

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business.

How To 176

How To Media Guidelines Pitching 176

Rock the Status Quo

JANUARY 22, 2015

” The choices included online search engines, traditional media, hybrid media, social media and owned media” in order of most trusted to least. Who doesn’t use a search engine first to find information? Digital PR' Duh… but wait. It’s the obvious choice. But what does it pull up?

Agency 100

Agency Survey Customer Service Engineering 100

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

FEBRUARY 29, 2020

This counterfactual finding challenges the current wisdom that short headlines are better because longer headlines get cut off in the search engine results page (SERP). These backlinks are important to digital PR and marketing for two primary reasons. Headlines with lists outperform those without lists.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. Write content that gives them the news and information they need. For more Digital PR Tips s ubscribe here. Follow me on Twitter.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

ZudePR

APRIL 8, 2018

Question: what do you get if your cross an ultra-marathoner, CIPR Fellow, senior third sector bod, top journalist, engineer, board-level facilities management consultant, accountant, influencer marketing expert, author, and social psychology student? iii:) I started writing my book on 9 January. Ages range from 40 to 60.

Google 101

Google Writing Skype Technology 101

5W PR

JUNE 25, 2018

Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. Optimize PR Content. To make content stand out in a world where everyone is using blogs and articles, PR pros need to make sure that they’re optimizing everything they produce.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them.

Google 71

Google Infographics Pitching Resources 71

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Content marketing involves much more than just writing blogs. What is an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

ZudePR

MAY 31, 2015

Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. Start a blog because you love to write. Magazine and Search Engine Land. He hosts a weekly writing podcast too.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Curating your media list solves this. Realistically, all campaigns want links.

Construction 62

Construction How To Media Google 62

Where the Fishermen Ain't

OCTOBER 26, 2015

Take a look at how engineer Paul Baran (1926 - 2011) described the progressive topography of networks: . As you can tell from this essay and my previous writings , I am unapologetic in my enthusiasm for the emergence of truly distributed environments, and passionate about exploring what this means for public relations.

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20