Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 195

Consumer Publicity Media Analysis 195

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Understanding what’s currently captivating consumers will guide product development and marketing strategies.

How To 78

How To Analysis Resources Trends 78

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 120

Report Publicity Training Policies 120

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

PR in High Definition

APRIL 28, 2016

Virtual reality (VR) is the next frontier for marketing and public relations. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. At this exponential rate of growth, the future of marketing and communications will certainly become centred on virtual reality.

Social Media 54

Social Media Tools Marketing Enterprise 54

Critical Mention

JUNE 13, 2019

Over the years, social media has changed the way we interact with celebrities. From Rhianna and Ryan Reynolds to LeBron James and Bill Gates, here are our top picks for celebrities that are crushing it on social media. SCHEDULE A DEMO. Now we get a sneak peek into their daily lives. The Kardashians.

Social Media 60

Social Media YouTube Media Instagram 60

Flack's Revenge

OCTOBER 11, 2017

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. Victoria Desemone , Moca Marketing. It looks like it will be another great event.

Tools 149

Tools Leadership Technology Social Media 149

Onclusive

JUNE 21, 2017

But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? Maybe running a targeted marketing campaign in tandem with PR is your best bet. PR and marketing are converging. Technology has largely enabled this.” Data and technology don’t have to be scary.

Storytelling 329

Storytelling SEO Community Engineering 329

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. When it comes to capturing attention, the Super Bowl reigns supreme, setting the gold standard for marketers around the globe. Super Bowl Ads and Social Buzz: Who Are the Winners This Year?

Sports 85

Sports Television Advertising Advertising 85

Critical Mention

MAY 12, 2021

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Radio 174

Radio Sports Journalism Analytics 174

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

NOVEMBER 26, 2018

Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. We’ve listed six reasons influencer marketing is critical for your business today: 1. They build your brand’s credibility.

Marketing 80

Marketing SEO Advertising Advertising 80

Critical Mention

FEBRUARY 4, 2020

Golin provides effective solutions and reaches diverse global markets to best represent brands. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Their blog covers topics from PR tips, company culture, social media and more. Approach: We listen. Finn Partners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

OCTOBER 22, 2020

Having access to a Media Contact Database could also give you the advantage of getting the right people at your events. Share the information about your event on all social media platforms! Sometimes, no matter how much you plan, technological difficulties are always a looming threat to virtual events. SCHEDULE A DEMO.

Tourism 131

Tourism YouTube Radio Travel 131

Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Content Marketing Institute. Marketing Land.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. Follow them on social media. We reach them directly on social media or through gatekeepers. Take in demos, attend conferences. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Flack's Revenge

APRIL 7, 2016

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing. The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. It looks like it will be another great event. Eric Dahan , InstaBrand.

Tools 120

Tools Banking Technology Social Media 120

Critical Mention

JANUARY 29, 2021

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Choosing the right platform(s) can make or break your marketing campaign.

Brand 135

Brand Branding How To Radio 135

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. Trends such as the resurgence of family travel, a focus on authentic experiences, and the integration of technology underscore a shift in how we engage with travel.

Travel 91

Travel Trends Tourism Transportation 91

Critical Mention

OCTOBER 25, 2021

Greg, who never quite understands what is going on in any situation, agrees to help without comprehending what exactly is involved; he is essentially trying to manually keep track of the reaction to Kendall’s press conference across all of the internet and social media until a more formal solution is available. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

Flack's Revenge

MARCH 28, 2016

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing. The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. It looks like it is shaping up to be another great event.

Tools 120

Tools Banking Technology Social Media 120

Victorious PR

APRIL 21, 2023

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. There is a Significant Place for Digital Advertising in Blockchain PR Paid advertising on social media channels, search engines, and other online platforms can help increase brand visibility and reach a wider audience.

Reputation 52

Reputation Advertising Advertising Education 52

Critical Mention

OCTOBER 7, 2020

Because of social distancing restrictions and the concern for public health & safety, many industry conferences are being held online now. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO. Jessica Pickering.

Trends 105

Trends YouTube Tourism Video 105

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. In March of 2023, it added generative AI to its software.

Software 86

Software Media Relations Pitching Media 86

Landis PR

OCTOBER 11, 2021

Before you begin publicizing an event, you need to align marketing, sales and PR goals. There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. Are you hoping to drive brand/company awareness?

Local 98

Local Newspapers Sports Video 98

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

Critical Mention

APRIL 5, 2019

Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Many marketers have embraced that content marketing is a relatively inexpensive, efficient way to attract and nurture leads.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Critical Mention

JANUARY 24, 2020

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. As the news sharing spreads, earned media’s relevance and value continues to grow. SCHEDULE A DEMO. Share Tweet Share. Priscilla Osorio.

Radio 101

Radio Media Television Social Media 101

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 117

Software Tools Publicity System 117

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

Sword and the Script

AUGUST 4, 2020

As such many of the PR tech vendors have brought features to the market for this purpose. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors.

Media Relations 152

Media Relations Media Print Software 152

Critical Mention

MAY 15, 2019

Larry Kim is one of the most well-known influencers in the world of digital marketing. We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time. Q: You are consistently named one of the top marketers in the world.

Interviews 123

Interviews Facebook Software Social Media 123

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 145

How To Content Marketing Banking Advertising 145