Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. It’s changed how (if) we travel.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Stern + Associates

SEPTEMBER 27, 2023

There tends to be a rivalry between sales and marketing teams. Sales often sees marketing as out-of-touch with what’s really happening on the frontlines. Marketing can view sales as focused only on individual deals rather than the big picture. But sales folks should understand how marketing supports sales.

Marketing 62

Marketing Data Groups Strategy 62

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. SCHEDULE A DEMO.

Social Media 75

Social Media Media Analysis Radio 75

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. 5 surprises from Pew Internet's ‘Social Media Use in 2021' report. Makes sense, right?

Social Media 103

Social Media Report Pinterest YouTube 103

Cision

NOVEMBER 21, 2016

Influence and influencers are frequent topics of discussion for marketers and communication professionals. We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bonding Social Capital.

Social Media 120

Social Media How To Media LinkedIn 120

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. This results in higher engagement rates compared to broad, undifferentiated marketing.

Social Media 63

Social Media Video Viral Brand 63

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service. Article sentiment toward the brand.

Consumer 370

Consumer Publicity Media Analysis 370

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser. Social media is gasoline. —

Communications 158

Communications Radio Sports Social Media 158

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

Critical Mention

OCTOBER 15, 2020

Will you focus more on email marketing or will you shift to more social media campaigns? Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO. Focus on Client Communication. Jessica Pickering.

Tourism 186

Tourism Radio Travel Social Media 186

Critical Mention

SEPTEMBER 18, 2018

Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. Teaching social media is a lot of fun.

Course 79

Course Social Media Media Community 79

Critical Mention

NOVEMBER 20, 2020

By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Most influencers create connections with their audiences and typically have better engagement rates on social media. SCHEDULE A DEMO. Reach a Wider Audience. Intentional Content.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. Improves Content Strategy.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

SEPTEMBER 18, 2019

From engaging with partners to collaborating with influencers, social media marketing provides an abundance of social networking opportunities that could help increase your brand awareness. We urge organizations to leverage social interactions to maximize brand growth. Negative mentions also need instant responses.

Social Media 61

Social Media How To Media Radio 61

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. Whatever stage of the marketing funnel you’re in, videos should be part of your strategy. This is where video marketing comes into play with boosting social media engagements. Create a video that starts a conversation.

Social Media 62

Social Media Video How To Media 62

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Critical Mention

SEPTEMBER 24, 2019

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

SEPTEMBER 19, 2019

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. We spoke to three of their team members about the firm’s core values, how they use media monitoring, trends in PR and more! “ How does Jelly Marketing use the Critical Mention platform?

Agency 79

Agency Marketing Media SEO 79

Communications Conversations

AUGUST 8, 2018

Since I’m in that mid-40s demo, I know a lot of people in the over-50 demo. And, it’s especially impactful for me as few companies want to hire a social media or digital expert who’s north of 50. It’s designed to keep you up-to-speed on all things social media marketing and PR-related.

Social Media 60

Social Media Trends Marketing Media 60

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 172

B2B Company Marketing SEO 172

Critical Mention

MAY 17, 2019

In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions.

B2B 113

B2B Marketing SEO Mobile 113

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Critical Mention

SEPTEMBER 13, 2019

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. Utilize Video Marketing Strategies.

Marketing 92

Marketing SEO Radio Video 92

PR 20/20

NOVEMBER 18, 2022

As a marketer or business owner, CTAs play a vital role in your marketing strategy. CTAs should be sprinkled throughout your blogs, webpages, and social media posts like chocolate chips in a warm loaf of pumpkin bread—personal preference? But we promise your marketing campaign will improve, just like that loaf of bread.

Marketing 80

Marketing eBook Creativity Social Media 80

Doctor Spin

MARCH 23, 2023

There are four types of influencer marketing. To clarify these distinctions, I’ve defined the four types of influencer marketing in this blog post. To be successful with influencer marketing, organisations need to be very clear about their intentions and expectations when reaching out to influencers.

Marketing 52

Marketing Tools Blogging Advertising 52

Critical Mention

JUNE 13, 2019

Over the years, social media has changed the way we interact with celebrities. From Rhianna and Ryan Reynolds to LeBron James and Bill Gates, here are our top picks for celebrities that are crushing it on social media. SCHEDULE A DEMO. Now we get a sneak peek into their daily lives. The Kardashians.

Social Media 60

Social Media YouTube Media Instagram 60

Critical Mention

MAY 12, 2021

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Radio 174

Radio Sports Journalism Analytics 174

Shift Communications

FEBRUARY 18, 2020

More and more marketing leaders are being called on to adopt revenue marketing. You can take the same approach through boosting social media posts. Continue to boost posts with the article link across owned social media platforms. Meghan Burek, Senior Account Manager.

Measurement 107

Measurement How To Analytics Marketing 107

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

Critical Mention

FEBRUARY 18, 2021

In the series, there’s a big focus on the Britney supporters who are advocating for the termination of her conservatorship in the streets and on social media, using the slogan, “Free Britney.” Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Media 113

Media Comparison Radio Sports 113

PR in High Definition

APRIL 28, 2016

Virtual reality (VR) is the next frontier for marketing and public relations. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography.

Social Media 54

Social Media Tools Marketing Enterprise 54

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. SCHEDULE A DEMO. SCHEDULE A DEMO. Animal Crossing: New Horizons.

Examples 130

Examples Transportation Media Tourism 130