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4 trends in journalism and what they mean for the PR industry

Communications Conversations

More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. Also, the notion of deskside briefings or actually meeting your media partners may be a thing of the past–and definitely will be for the foreseeable future with COVID (unless you live in New York, Washington D.C.

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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. First, we need more local journalism–whether it’s professional or not. And second, school newspapers are in my blood. when I was 17.

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How the PESO Model Changes PR’s Conversation

Cision

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media. The Earned Media Domino Effect.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

News planning and landing a story The definition of news is the release of a story that wasn’t previously known. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. It’s an approach rooted in PRs and listening to the local environment. News has a finite shelf life.

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Behind the Headlines With Stuart Pfeifer

Cision

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Switching careers after 25 years is definitely a challenge.

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What reputational lessons can we learn from the recent Beckham documentary?

PR in High Definition

Times have changed There are a few other images that are more representative of the 90s than a swarm of paparazzi hounding prominent people in the public eye as they go about their daily business. In this pre-social media age, newspapers ruled the roost.

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I did what I think every public relations professional has the obligation to do. It is definitely personal now more than ever.

Ethics 90