Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Communications Conversations

SEPTEMBER 26, 2014

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. Many brands write these kinds of executive and employee stories. Doesn’t that read like a novel?

Storytelling 165

Storytelling Web Case Study Brand 165

Beyond PR

JUNE 23, 2017

A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Wordsmith is an artificial intelligence (AI) platform that generates human-sounding narrative articles from raw data.

Writing 64

Writing Guidelines Sports Data 64

Critical Mention

JULY 18, 2018

Understanding data has become a critical part of modern communications. So, how can PR pros become more data driven? Successfully navigating modern PR involves understanding both “soft” metrics, like social followers or engagement, and hard data, like the various pathways driving new business. . Earned vs. paid vs. owned media.

Data 60

Data SEO Engineering Strategy 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Some even admit to a secret fear of so-called left-brain skills like data analytics.

Analytics 170

Analytics Tools Social Media Trends 170

Contently - Strategy

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Google 123

Google Engineering SEO Writing 123

Reputation Us

AUGUST 25, 2022

Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). It is described as the “new web,” characterized by decentralization and blockchain technology. Polishing Your Reputation. Control Your Reputation.

Reputation 78

Reputation Web System Data 78

Remote PR Jobs

SEPTEMBER 25, 2023

With hundreds of thousands of reporters, contributors, and bloggers in the market at any given moment, and something close to a 30 percent rate of annual turnover, my focus was on vendors that specialized in maintaining reporter contacts rather than ones that relied on web-scraping to obtain their data. Enter TechNews.io

Web 100

Web Report Pitching Google 100

Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? Blog posts in 2017 are taking longer to write and are longer in length. That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago. How Long Does it Take to Write a Blog Post? Answer: Weekly.

B2B 60

B2B Blogging Data Survey 60

Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Crafting the Data-Driven Pitch.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. Suggesting related search terms.

Software 133

Software Pitching Analysis Community 133

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

JANUARY 23, 2024

Rather than being programmed to perform specific tasks, these platforms can learn from the data they are fed. Some of the common uses include: Processing demographic data: Machine learning platforms can streamline your ability to process and interpret your consumer data. As a result, it can be a powerful tool in your campaigns.

Technology 76

Technology Training Data Consumer 76

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Optimizing events for data collection Yes, directly making connections with your consumers through community events is important. You have to remember how vital data is to every aspect of any brand’s trajectory. Make certain you’re optimizing your approach to collecting this data.

Community 91

Community How To Marketing Data 91

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself. 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category.

Analysis 91

Analysis SEO Guidelines Google 91

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. Penn brings together links and tweets from a variety of web influencers. Recruiting Brainfood — WorkShape.io

Communications 109

Communications Storytelling Analytics Web 109

Cision

JULY 12, 2017

Furthermore, the meta description automatically appears when people share your page and content across the web and social networks, so you might as well make it interesting. A simple and easy way to control your web pages’ meta descriptions is to use the Yoast SEO plugin for WordPress. You don’t need much technical knowledge to use it.

Brand 236

Brand Branding Engineering Web 236

Cision

SEPTEMBER 13, 2017

Use existing customer data to understand the audiences and key stakeholders you want to appeal to. Editorial Guidelines: Establish writing standards to ensure consistency across content. What changes would they want to see? Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

The Proactive Report

OCTOBER 8, 2015

Writing for the web, keyword research, SEO, visual content and data mining are all digital skills you need to succeed in PR and marketing today. An excellent explanation of how to research and create the kind of content that Google loves. Note his comment about how visual content can make the difference.

SEO 100

SEO Web Google Video 100

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many PR tech vendors do no t offer web-based demos in preference to a sales demo. Think: bloggers, influencers, podcasters and so on. c) What makes a great pitch?

Media Relations 149

Media Relations Media Print Software 149

Business Wire

JUNE 28, 2017

2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement. 6/ SEO - Journalists love Google when researching data and info to write an article.

Mobile 152

Mobile SEO Web Training 152

Buzzstream

FEBRUARY 2, 2024

Does the data need to be more compelling? For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Call out specific stats the journalist should know if you pitch a survey or data piece. Then, prompt them to write your email matching the target style and tone.

Pitching 62

Pitching Mobile Examples Study 62

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. GPT-3 is trained on 45 terabytes of text data from a variety of datasets. It’s a huge amount of data that includes books, websites, and Wikipedia.

Publicity 98

Publicity Wikipedia Marketing Training 98

Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 116

Radio Instagram Analytics Mobile 116

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. According to recent data, the number of mobile searches have increased and toppled desktop searches.

Google 259

Google Digital PR Mobile SEO 259

Barokas

MAY 31, 2019

Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Our team is experienced in the delicate nature of working with our clients’ customers to write and develop case studies that bring customer success stories into focus.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. 1) Talkwalker lets you run your data through their AI. Talkwalker has introduced a new feature it’s calling Customer Data +. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

NewsWhip

APRIL 28, 2021

On Monday, Nielsen reported that the viewing figures for the Oscars had dropped dramatically year over year, and our own data reflects similar trends in engagement to the coverage, which have dropped off steeply compared to last year’s levels. The Wire had almost triple the engagements of any other publisher writing about the Academy Awards.

Publicity 78

Publicity Comparison Pinterest Web 78

Contently - Strategy

OCTOBER 18, 2022

Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Writing killer landing page copy. But remember, the data you get from review mining might be skewed since only the happiest and the most upset buyers write reviews. Online Customer Reviews.

B2B 94

B2B Company Survey Enterprise 94

Cision

JULY 27, 2017

Don’t just write this feedback down — actually do something about it. The data is out there if you’re willing to listen. If the data tells you that you’ve moved into other circles than the ones you’ve been focusing on, embrace this expansion and put more effort into going deeper in those circles.

Brand 231

Brand Branding Employee Data 231

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

JUNE 14, 2017

Since journalists regularly feature these “borrower stories” when they write about Kiva, that fact can inform Kiva’s future marketing campaigns, helping to draw in more lender sign-ups (marketing goal) so Kiva can fund more individuals looking to drive social impact (the brand’s ultimate mission).

Marketing 170

Marketing Measurement Trends B2B 170

Burrelles Fresh Ideas

JANUARY 9, 2024

PR CoPilot: Our AI-powered writing assistant , initially launched in the Media Outreach module, can change the tone, check and fix your spelling, help make your content concise or expand on the key points, and translate the whole thing into any of 13 supported languages. This is your opportunity to showcase your results to key stakeholders.

Pitching 95

Pitching Print Measurement Report 95

PR 20/20

FEBRUARY 3, 2020

They also need to blog intelligently, writing about topics that actually produce results. AI could even write part of that next blog post for you. It also analyzes more than 100 different types of online data from seven million sources. Write data-driven narratives in seconds.

Blogging 73

Blogging How To Engineering Tools 73

Sword and the Script

DECEMBER 31, 2019

The full report is freely available on SlideShare and has earned nearly 18,000 views at the time of this writing. hours to write. Bloggers that write longer posts are more likely to report success. Writers that report success with blogging are more likely to write longer or more in-depth content and are 2.5

Blogging 80

Blogging Publicity Marketing Survey 80