The Proactive Report

DECEMBER 21, 2015

Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. To ease this gentle data giant, let’s start by breaking it down into smaller, more manageable pieces that can be leveraged distinctly at each step in the PR campaign process. Guest post by Leta Soza AirPR.

Data 100

Data Advertising Advertising Measurement 100

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world.

Reddit 158

Reddit Viral Analytics Social Media 158

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets!

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Because it’s all integrated into the Comms Cloud™, PR pros can monitor social alongside their monitoring of traditional print, broadcast and online news coverage. . Understand How Your Social Campaigns Drive Value.

Data 70

Data Retail How To Sports 70

Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day.

Advertising 62

Advertising Advertising Print YouTube 62

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 173

Reddit Software B2B Technology 173

Sword and the Script

SEPTEMBER 7, 2021

In a press release, the company said the “acquisition will enable Talkwalker to rapidly expand its product review capability and integrate Reviewbox’s e-commerce data, including product reviews, product catalogs, and pricing, into its consumer intelligence platform, providing additional customer insights for its clients.”.

Software 88

Software Print Tools SEO 88

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. So Much Data. Not only was it time consuming to compile, but a significant amount of time was wasted hunting through the rows and rows of data.

Report 81

Report Data SEO Analytics 81

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past.

Social Media 120

Social Media Facebook Print Twitter 120

Waxing UnLyrical

JULY 19, 2011

But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles. are all still over at Facebook. And, more importantly, the audience my organization is trying to connect with is still on Facebook. So my focus is there. G+ is work.

Google 68

Google Facebook Privacy LinkedIn 68

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

OCTOBER 5, 2021

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. It also allows for pitching through the platform, which checks off distribution. PR tech mentions.

Software 152

Software Tools Print Technology 152

PR 20/20

JUNE 14, 2021

As one of PR 20/20’s newer team members, one thing that made working for the agency so appealing to me was the company’s position on making informed decisions using data. So Much Data. Not only was it time consuming to compile, but a significant amount of time was wasted hunting through the rows and rows of data.

Report 52

Report Data SEO Analytics 52

Sword and the Script

JULY 7, 2020

PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Cision “partnered with print suppliers” to provide its customers with “print clips from regions across the world including Europe, Africa, Latin and Central America, Caribbean, Asia, and [the] Middle East.”

Technology 120

Technology Publicity Software Print 120

Critical Mention

DECEMBER 10, 2021

The database-broadcast connection has strengthened Critical Mention’s all-in-one platform by allowing users to see cast and crew data for broadcast mentions through our Media Contact Database. Location and Designated Market Area (DMA) data in the Critical Mention Media Contact Database is now powered by Google.

Radio 116

Radio Instagram Analytics Mobile 116

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook. Recommendations include simple, inexpensive survey data owned by a brand but only tangentially related to its product or service as well as short articles drafted specifically for a particular outlet.

Social Media 120

Social Media Media Comparison Guidelines 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

45% of people watch more than an hour of Facebook or YouTube videos a week. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Cision

NOVEMBER 21, 2017

Unfortunately, with millions of conversations happening daily, it is near impossible for communications teams that aren’t equipped with the right technology, to make sense of all that data. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. How to do that?

How To 149

How To Social Media B2C Television 149

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

Landis PR

JULY 29, 2024

The New York Times even has a special California-only newsletter and editorial division with a heavy emphasis on data reporting. For mass consumer outreach, lean on social channels (Instagram and Tik Tok for audiences 40 and under, Facebook for older viewers, X for everyone, YouTube for longer form video) and support with print and broadcast.

Communications 59

Communications Healthcare Biotechnology Tourism 59

NewsWhip

MAY 19, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . Data privacy was surprisingly lacking from the top articles, though Forbes’ piece on FaceApp owning more than 150 million faces and names thanks to their terms and conditions did appear in the top ten, driving more than 1.4

Technology 97

Technology Analysis Privacy Facebook 97

Stephen Waddington

JUNE 16, 2019

Two data points from the past week should concern you if you work in marketing, media or public relations. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Newspaper brands continue to suffer as readers shift from print to digital.

Print 60

Print Storytelling Newspapers Advertising 60

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. Happy New Year.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

7 percent who rated print media as important and 54. With increasing internet penetration, better data infrastructure, and an estimated 190M active Tik Tok users in the Southeast Asia region, social media and video consumption are unstoppable. 6 percent who said television would rank highly in 2020.

Mobile 156

Mobile Local Technology Trends 156

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

NewsWhip

FEBRUARY 19, 2021

They track data and narratives across different networks, digital tribes and frontiers. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . There are many early adapters. These folks are fully tuned into the emerging interplay between media and social media.

Reputation 88

Reputation Social Media Reddit Media 88

Beyond PR

MARCH 22, 2018

A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines. Social Media – Twitter, Instagram, Facebook, YouTube, etc. Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

5W PR

JANUARY 17, 2020

However, media impressions are not limited to television or print media. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint. How to Talk about your Measurement Data. PR measurement is the business communicator’s equivalent to Groundhog Day. Start out incrementally.

Measurement 78

Measurement Publicity Television Analytics 78

NewsWhip

JUNE 4, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . Data privacy was surprisingly lacking from the top articles, though Forbes’ piece on FaceApp owning more than 150 million faces and names thanks to their terms and conditions did appear in the top ten, driving more than 1.4

Technology 78

Technology Analysis Privacy Facebook 78

Cision

SEPTEMBER 10, 2015

Still, on August 27, 2015, Facebook reported that 1 billion users logged in that day , the equivalent of 1 in 7 people on the planet. From a media relations and PR perspective, this means more potential for avoiding or for creating risk; a whole new source of data; and more advance warning for either good or bad news.

Trends 120

Trends Mobile Web System 120

Critical Mention

FEBRUARY 5, 2019

Competitor analysis helps you fine-tune or even completely revamp your messaging based on the data you collect and may also help with product development. Facebook trending. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Twitter trends.

Trends 61

Trends Viral Analysis Crisis 61

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? What is User Experience (UX)?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter.

Social Media 73

Social Media Print Study Advertising 73

Stephen Waddington

JANUARY 17, 2019

It reflects the innovation in digital media over the last 20 years driven by Facebook and Google. Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue.

Media 103

Media How To Advertising Advertising 103