The Proactive Report

FEBRUARY 3, 2015

With the rise of social media and digital public relations, and especially the new advanced listening tools available to us, we can see the traction gained by a brand and see who is doing it right. million) and is being shared liberally on social media. Content Marketing Online PR digital PR likeagirl mcdonalds.

Digital PR 100

Digital PR Social Media Media YouTube 100

The Proactive Report

JUNE 4, 2018

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. But what if that dreaded data could actually make your job easier and more effective? Need help with data and analytics? 3 minute read. Your New BFF.

Analytics 127

Analytics Data Exercises Social Media 127

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media.

Digital PR 113

Digital PR Marketing Survey Training 113

The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media.

Digital PR 100

Digital PR Marketing Survey Training 100

The Proactive Report

JANUARY 18, 2016

Now the public has access to a wealth of data about products and companies and they can easily find reviews from other like-minded folk who have already used your product and experienced your service. So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

Now the public has access to a wealth of data about products and companies and they can easily find reviews from other like-minded folk who have already used your product and experienced your service. So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

Now the public has access to a wealth of data about products and companies and they can easily find reviews from other like-minded folk who have already used your product and experienced your service. So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Here is some data provided by SparkToro for an audience that talks about nutrition and health. adults get news at least sometimes from social media. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

The Proactive Report

DECEMBER 9, 2022

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them.

Analytics 246

Analytics YouTube Analysis Data 246

The Proactive Report

OCTOBER 30, 2023

What are people saying about your brand when discussing CRM systems on social media? With audience tracking and analysis you can gather all kinds of data and discover the true sources of influence for an audience. Where are they on social? Who is in your audience? Who are they connected to? Who do they follow?

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Speaking very generally, journalists simply don’t have time to do in-depth research for an article or conduct primary data on a topic — but we do. . Trends and popularity.

Data 115

Data Google Trends Survey 115

The Proactive Report

APRIL 15, 2023

This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. And yet it can help create better content, improve targeting, and increase PR effectiveness.

Social Media 130

Social Media Measurement Tools Data 130

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Favorite Social Media Platforms. The Social Media Downside.

Social Media 100

Social Media Company Media Study 100

Sword and the Script

APRIL 2, 2024

And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. Reddit data.

Reddit 176

Reddit Software B2B Technology 176

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. The connection between domain authority and PR is one of those. How do you build this trust? Listen to your community. Call us 626 676 6419.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Buzzstream

AUGUST 12, 2020

What data can you share with the right journalist to show that your idea will help educate their audience and prove that it serves them even over you? Image from FRACTL and displayed on PR News Daily. . Is your brand easily accessible on all social media platforms, sharing new content at least once a week? .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

JANUARY 21, 2017

Some of the monitoring tools designed around social media, provide storage for just a few months of data. However, PR, content marketing and social media marketing are long games – and you need data over time to make compelling decisions, crisis-related or otherwise. Give our services a try.

Social Media 60

Social Media Crisis Marketing Media 60

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It calls for a multi-layered campaign supported not only by traditional and digital PR tactics, but with special events for employees and stakeholders, paid and earned social media campaigns, executive visibility, and new creative concepts designed to move the brand forward. An influencer marketing campaign.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. They use search engines and social media to find it. Distributed intelligently via social media.

Strategy 149

Strategy SEO B2C Engineering 149

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. For instance Google and Microsoft both have large data centers in Finland. The Most Popular Social Media Channels in Finland Youtube : 4.46 million users Facebook : 3.59

Radio 59

Radio Pinterest Television Government 59

Burrelles Fresh Ideas

JANUARY 2, 2024

AI algorithms can analyze data more intricately than ever before, predicting trends and user behaviors. AI’s ability to process vast amounts of data enables a hyper-personalized user experience. Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies.

SEO 85

SEO Mobile Engineering Ethics 85

PR News

JUNE 13, 2016

But that’s what Adbul Muhammad, vp of digital development at rbb Public… Continued. The post 21 Social Media Insights, Ideas and Aha Moments for Communicators appeared first on PR News Blog. Doing a headstand on stage? You don’t see that often.

Social Media 90

Social Media Communications Media Conference 90

The Proactive Report

DECEMBER 22, 2014

They analyzed their audience’s content consumption patterns and used this data to create videos that they knew would get a good reception. For more Digital PR updates and ideas follow me on Twitter. Mastering Social Media Online PR digital pr training images social media strategy training videos visual content'

Training 157

Training Video Digital PR Social Media 157

5W PR

SEPTEMBER 13, 2023

Embracing integrated digital media planning empowers businesses to build strong connections with their audience, enhance brand visibility, and achieve their campaign objectives with greater efficiency and impact. Enhanced data insights Collecting data from various integrated channels provides a comprehensive view of consumer behavior.

Brand 78

Brand Branding Media Resources 78

The Proactive Report

MARCH 14, 2017

It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. Follow me on Twitter.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. The data is available. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.

Trends 124

Trends Data-Driven PR Data System 124

The Proactive Report

APRIL 17, 2017

By applying advanced analytics and cognitive technologies to comprehend both structured and unstructured customer data from a variety of sources, companies can build detailed customer profiles that will help determine the right digital CX initiatives to invest in and the best approach for customer adoption. How PR Can Help.

Brand 133

Brand Branding Digital PR Consumer 133

The Proactive Report

JUNE 26, 2017

These are the two main points he makes: Use statistics and data in your content – preferably original research or your insights on other research. Get the Digital PR Tips Newsletter. The post Content, Links & Influencers appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Google 149

Google Guidelines SEO Digital PR 149

Landis PR

JANUARY 30, 2024

Other ways to measure brand recognition is through share of voice in media or on social media. Real-time data tools and dashboards may also ensure rapid response and continuous improvement throughout the sales funnel. Alignment between these functions becomes especially crucial when discussing metrics and evaluation.

Leadership 105

Leadership SEO Measurement Reputation 105

The Proactive Report

DECEMBER 2, 2022

Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. Predictably, the design trends of 2023 (according to Social Media Today ) will follow suit. Although the main users are in a younger age group, GenXs and older Americans are also discovering these platforms.

Trends 147

Trends Instagram Creativity Small Business 147

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. It also includes information like header tags, word count, structured data, and more. We’ve also included it on our blogger outreach tools post.

SEO 83

SEO Web Tools Analysis 83

Prohibition

FEBRUARY 2, 2023

Knowing what your audience is looking for there and then, allows you to plan online content that answers your customers needs and draws them in such as new service pages, bespoke whitepaper, or a digital PR campaign to build more links. Further playing to Google’s trust guidelines – a key ranking component.

Trends 62

Trends SEO Viral Social Media 62

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that!

How To 62

How To Analysis Comparison B2C 62

The Proactive Report

MAY 16, 2017

Some leading companies are capitalizing on three forces that have fundamentally changed the way marketing can be done: Access to large quantities of real-time data to inform their campaigns. Digital marketing demands new skills, including advanced analytics, test-and-learn media design, and data management.

Marketing 150

Marketing Analytics Data Consumer 150

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. You now have the data. Affinity and Trust.

Digital PR 264

Digital PR Marketing Infographics Video 264

Deirdre Breakenridge

NOVEMBER 13, 2017

However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR. Today’s generation of PR professionals are more visual, they prefer graphics and images to help understand a message. Storytelling will become more creative.

Trends 0

Trends Storytelling Creativity Reputation 0