The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Join the conversation on Facebook. Social Media.

Digital PR 100

Digital PR Marketing Survey Training 100

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Create an editorial calendar for your Facebook Live broadcasts.

Facebook 100

Facebook Video Privacy Digital PR 100

Buzzstream

NOVEMBER 10, 2020

So, instead of going to journalists with dull data, strengthen your piece with additional relevant statistics from a study. Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. Of course, sometimes there will be further follow-ups from the journalist for raw data or tailored quotes. Get source quotes

Pitching 164

Pitching Writing Digital PR How To 164

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Spec out your slice of the Facebook B2B audience and target it directly.

Advertising 36

Advertising Advertising B2B Facebook 36

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Solo PR Pro

AUGUST 30, 2016

Without a doubt, one of the biggest and most common mistakes that brands make when it comes to Facebook Advertising is choosing the wrong campaign objective from the start. This requires setting up the Facebook Pixel. To begin, go the Pixels section within your Facebook Ad account. Here’s where things can get a little tricky.

Facebook 55

Facebook Advertising Advertising Course 55

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. Reddit data. Customers of Cision and Cision-owned Brandwatch will both have access to the data.

Reddit 178

Reddit Software B2B Technology 178

Solo PR Pro

DECEMBER 20, 2016

In a very short timeframe (yes, I was literally working on this on Thanksgiving day), I was able to set up a Facebook Retargeting campaign that would automatically show ads in the days after the segment aired, to the people that had visited her site on Small Business Saturday but did not buy. a list of all of the items available on a website.

Facebook 40

Facebook Media Small Business Local 40

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . That’s requires gathering and analyzing data. Once you have the data. use that old PR skill called content analysis.

Social Media 162

Social Media Media Analysis Data 162

The Proactive Report

DECEMBER 9, 2014

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015.

Social Media 279

Social Media Strategy Pinterest Media 279

Axia PR

JUNE 3, 2023

Data privacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.

Privacy 62

Privacy Facebook Data Company 62

Prohibition

NOVEMBER 7, 2023

Meta Ads Manager is also the most effective place to be boosting your Facebook and Instagram posts. Google Analytics – Data-Driven Insights Best for: Website traffic analysis Google analytics is a goldmine, providing lots of information on your website’s performance. It’s never easy!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

DECEMBER 22, 2014

Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. They analyzed their audience’s content consumption patterns and used this data to create videos that they knew would get a good reception. How much of your content plan is visual?

Training 157

Training Video Digital PR Social Media 157

The Proactive Report

MARCH 14, 2017

It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. Follow me on Twitter.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. It also includes information like header tags, word count, structured data, and more. We’ve also included it on our blogger outreach tools post.

SEO 83

SEO Web Tools Analysis 83

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. You now have the data. People responds to stores.

Digital PR 264

Digital PR Marketing Infographics Video 264

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. For instance Google and Microsoft both have large data centers in Finland. million users Facebook : 3.59 Energy and sustainable tech are other fast growing sectors.

Radio 64

Radio Pinterest Television Government 64

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. If it’s not listed there, click on the About.

How To 83

How To LinkedIn Tools Google 83

The Proactive Report

MAY 8, 2017

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. a digital PR and social media agency helmed by Top 50 Social Media Influencer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2017.

Social Media 140

Social Media Strategy Pinterest Media 140

5W PR

JUNE 28, 2021

Additionally, there are some cases where even though companies are keeping track of all the different data points, that information isn’t refined and turned into valuable insights later. Leveraging Data. In fact, all data should be turned into terms that can then help the company achieve competitive market advantage.

Analytics 88

Analytics Tools Data Google 88

The Proactive Report

MAY 4, 2015

500 and then random interviews with executive at companies on the list to get more in-depth data. Facebook is nest at 80%, although that’s down slightly from 2013. Twitter on the other hand, interest in Twitter is growing and it is just one percentage point behind Facebook now. What kind of companies are on the Inc.

Social Media 100

Social Media Company Media Study 100

The Proactive Report

JUNE 20, 2018

A changing relationship with Facebook. Concerns about legislation and data. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce. Social issues play a larger role in content. Quality of content becomes more important than quantity.

Trends 149

Trends Small Business Content Marketing Training 149

5W PR

JUNE 18, 2020

Use Facebook, not only to share the latest products, services or achievements, but also to make sales by launching a Facebook store that’s also integrated with the Shopify store. When talking about social media platforms, we don’t mean using just one of them – it’s best to use all of them simultaneously. Personalize.

Strategy 97

Strategy Social Media Facebook Instagram 97

5W PR

JANUARY 17, 2020

Technically, every time you scroll by an advertisement on Facebook, that’s an imprint. While media impressions are an important way to measure your PR efforts, it’s crucial to take many other steps to properly create brand awareness. How to Talk about your Measurement Data. Start out incrementally.

Measurement 78

Measurement Publicity Television Analytics 78

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Yet there is a danger of getting lost in the noise of too much data. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Like what you’ve read?

Publicity 45

Publicity Insurance Insurance Healthcare 45

Rock the Status Quo

JANUARY 12, 2016

Just log in to Twitter, go to your profile and click “Your Twitter Data” on the left navigation. When on that page, scroll down to the bottom under “Other Data” and click “Twitter Archive.” How can you do this? Integration is the secret to rising above the noise.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. This helps users to find content that’s most suitable for them.

How To 129

How To Content Marketing Engineering Advertising 129

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Rock the Status Quo

JANUARY 12, 2016

Just log in to Twitter, go to your profile and click “Your Twitter Data” on the left navigation. When on that page, scroll down to the bottom under “Other Data” and click “Twitter Archive.” How can you do this? Integration is the secret to rising above the noise.

Infographics 100

Infographics SEO LinkedIn Twitter 100

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. We may be able to refer to your data or utilise your client for an interview when writing the piece, both of which often result in links, too! Personalisation.

Writing 71

Writing Pitching Study Data 71

5W PR

JUNE 25, 2018

For instance, a “share on Facebook” button at the end of an article could improve brand reach. A great way for PR companies to make their clients stand out with content is to present them as a “thought leader” for a specific niche. Show Expertise.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 40

Report Banking Measurement Digital PR 40

Waxing UnLyrical

JUNE 24, 2016

It’s time to look at the BIG picture w/ different data sets to see how PR is a part of the ROI puzzle. Gathering data isn’t enough – only 1st step #amecsummit #measurepr. So please mark your calendars for Tuesday, July 12th from 12-1 pm ET, and RSVP to our Facebook event. AMECSummit #measurepr.

Measurement 42

Measurement Analysis Banking Internal 42

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

ZudePR

MAY 17, 2016

Facebook is winning and everyone’s a publisher now. Journalists and PRs alike have to adapt or go the way of the Dodo. What to Do It’s never too late to learn new tricks and there’s plenty of useful advice for journalists and PRs. 1: Read this data-driven recent article on BuzzSumo. What works offline doesn’t work on.

How To 60

How To Tools Writing Viral 60

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40