ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. With lots of experience in this area, they will be able to share helpful information, tips and recommendations.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. With lots of experience in this area, they will be able to share helpful information, tips and recommendations.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Emily Wienberg. Account Manager.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Onclusive

DECEMBER 6, 2017

Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-driven PR through artificial intelligence. By taking advantage of massive quantities of data, normalizing it and using AI to draw insights on it, PR pros can now: Cut noise to be a thought leader.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Deirdre Breakenridge

NOVEMBER 16, 2016

That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Information is power and knowing what people are searching for, talking about, or actively reading on the internet provides you a leg up on your competition. Wikipedia Top 25 Report. Google News.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

NOVEMBER 10, 2014

Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. Social Media Data. Comedic movies and TV shows are of interest to our followers, but not really related to marketing or PR explicitly.

Data 117

Data Data-Driven PR Big Data Analytics 117

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Of course no PR person would create such a media pitch, but it’s a good reminder that for many people, serious holidays have deep and emotional meaning. Do release some relevant data. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Shift Communications

DECEMBER 26, 2016

Think with Google generates full feature articles that tie together individual data points to provide users with a more holistic view of how they fit into the larger industry story. This can be useful for PR teams when deciding what information should be included within a pitch, as well as how that information should be positioned.

Google 98

Google Data Pitching Tools 98

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. Thus I couldn’t be more happy with the latest and greatest SHIFT website! The one you’re visiting now. What do you think? Lookin’ good, right? Our business and capabilities have changed A LOT in the past few years.

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

Onclusive

MAY 10, 2017

is the top-paying district for PR. In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. roughly 21 are PR professionals. Washington D.C.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

MARCH 17, 2015

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. Data-Driven PR Marketing Technology Public Relations'

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

AUGUST 8, 2016

The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. .” Of course, this is an April Fool’s joke.

Employee 60

Employee Data-Driven PR Communications Software 60

Deirdre Breakenridge

FEBRUARY 13, 2017

Here are three ways to get comfortable with data even if you don’t love math. Decide What to Focus on Before You View the Data. There are many data points and metrics that PR pros can focus on. Dig into these points of interest to uncover further information and possibly insights that can be applied to future work.

Data 146

Data How To Big Data Engineering 146

Shift Communications

MARCH 11, 2015

At SHIFT, we survey for our own data and then use other forms of data collection to get the best picture that is statistically accurate and relevant. Instead, we get quantifiable information that we trust and understand which the team can turn into meaningful stories for media. No more suffering!

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Waxing UnLyrical

JULY 18, 2016

Why: “It is unethical for PR professionals to attempt to present their results as ROI if that’s not actually what the numbers really represent,” writes Stuart Bruce as he explores why “it is better to focus on numbers that are robust and honest.” How to Measure the Return on Investment of PR Work.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Shift Communications

NOVEMBER 13, 2017

Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications.

How To 131

How To Conference Pitching Software 131

Prohibition

FEBRUARY 14, 2023

Professional strategies are the key to success in the tech industry, and the right Tech PR agency can help you get the most out of your campaigns. Staying Ahead of Tech PR Trends Staying informed and ahead of trends is essential to success in the tech PR industry. Influencers can be utilised to help spread the message.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

AUGUST 25, 2017

Rather, content decisions should rely on one influence above others, data. In order to make better, more informed decisions about what type of content to create, turn to past successes, and success of your competitors, to justify decisions. The result is a set of quantitative and qualitative data for content creators to leverage.

Data 92

Data SEO Guidelines Advertising 92

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. ” Yea baby!

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Shift Communications

JUNE 25, 2018

Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. When PR programs enter into the execution phase, there is often less time, ability and tolerance to reset and try new ideas.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

NOVEMBER 17, 2017

With this eBook , PR Pros can learn how to use data, model it over time, and ultimately, use machine learning to extract the most common complaints and talking points. Using this information allows you to build out an effective data-driven action plan. Leverage Predictive Analytics as a PR Team.

eBook 104

eBook Analytics Data Software 104

Shift Communications

JULY 19, 2017

is appalled and worried his business will suffer because of all the false information circulating about sharks. He then he goes to Twitter and sees #SharkWeek is trending – but for all the wrong reasons (read: attacks, ruined beach days, lack of dancing skills , etc.). An Olympic athlete is even smack talking him – not cool.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Luckily, with a pre-approved crisis communications plan already in place, G.W. In order for G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

SEPTEMBER 12, 2017

The final and arguably most important attribute of great data for predictive analytics is data that’s been chosen well. Chosen well means data with just the right amount of detail. Too little detail , and our data will not form accurate predictions from a lack of information.

Analytics 92

Analytics Software Data System 92

Shift Communications

OCTOBER 1, 2015

The chefs grab their beets and lamb; we collect our data. As marketers, we are bombarded with information and data from all directions. Social media data, web analytics, email marketing metrics, oh my! With no recipes to follow, turning the data into insights comes from intuition. Insights – the storytelling.

Big Data 60

Big Data Data Pinterest Storytelling 60

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Katie Watson. VP Communications, 23andMe.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

NOVEMBER 15, 2017

This type of information is incredibly valuable because it gives your client’s a leg up on beating competitors to their own game and securing stories they care about before the competitor can even press send on a pitch. Paid — by understanding a competitor’s paid keyword strategy (i.e.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

DECEMBER 16, 2015

Last but not least, want to get search engine data inside Google Analytics? To get this information, all you need to do is visit and walk through Google’s Search Console adding a property and then connect it with your Google Analytics account (formerly Google Webmaster Tools). Connecting Google Search Console. Chel Wolverton.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

NOVEMBER 20, 2015

A large, in-depth, running list of data that you are now tasked with digesting and turning into something tangible and enticing to elicit media coverage. Where do you begin and how do you make sure your client sees a return on the many dollars they’ve invested in this information?

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

A large, in-depth, running list of data that you are now tasked with digesting and turning into something tangible and enticing to elicit media coverage. Where do you begin and how do you make sure your client sees a return on the many dollars they’ve invested in this information?

Survey 60

Survey Data Pitching Report 60

Shift Communications

FEBRUARY 17, 2016

Focus on the quality and variety of your content with stunning graphics, facts and how-tos embedded within imagery, on-brand material, relevant and limited #hashtags, and genuinely interesting information. Consider How Your Content Can Be Tailored To Those Already Engaged with Your Brand.

Twitter 60

Twitter Analytics Data Technology 60

Newsfile

JANUARY 24, 2024

Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

FEBRUARY 16, 2016

Literally appearing on a screen with the same primacy as a text message or call, push notifications inform users of “important” events from apps. The rise of mobile changed the way we consume information, with huge impacts for brands. No longer is brand exposure characterized by “the internet” experience through a desktop or laptop.

Mobile 60

Mobile Examples Brand Branding 60