Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Emily Wienberg. Account Manager.

Analytics 60

Analytics B2B Google Data-Driven PR 60

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Dos and don’ts for holiday media pitching. Your PR team may be determined to grab some visibility during a holiday season, but if the story doesn’t fit, don’t force it. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Deirdre Breakenridge

NOVEMBER 16, 2016

That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Information is power and knowing what people are searching for, talking about, or actively reading on the internet provides you a leg up on your competition. Google News. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

AUGUST 8, 2016

The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD can replicate itself and call the whole media list simultaneously.”

Employee 60

Employee Data-Driven PR Communications Software 60

Shift Communications

NOVEMBER 13, 2017

Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications.

How To 131

How To Conference Pitching Software 131

Prohibition

FEBRUARY 14, 2023

Professional strategies are the key to success in the tech industry, and the right Tech PR agency can help you get the most out of your campaigns. Staying Ahead of Tech PR Trends Staying informed and ahead of trends is essential to success in the tech PR industry. Influencers can be utilised to help spread the message.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

NOVEMBER 15, 2017

This always gives me new pitch or campaign ideas for the plan, and detailed insight on how to alter messaging and perspectives for clients to better compete in the market. . Paid — by understanding a competitor’s paid keyword strategy (i.e. Paid — by understanding a competitor’s paid keyword strategy (i.e.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

NOVEMBER 20, 2015

A large, in-depth, running list of data that you are now tasked with digesting and turning into something tangible and enticing to elicit media coverage. Where do you begin and how do you make sure your client sees a return on the many dollars they’ve invested in this information?

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

A large, in-depth, running list of data that you are now tasked with digesting and turning into something tangible and enticing to elicit media coverage. Where do you begin and how do you make sure your client sees a return on the many dollars they’ve invested in this information?

Survey 60

Survey Data Pitching Report 60

Shift Communications

JUNE 25, 2018

Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. Take a step back – If you were going to pitch this client as a prospect, what would you tell him or her about their current PR program?

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

MARCH 8, 2016

By definition, critical thinking is the ability to process a high volume of information, examine it objectively and develop sound conclusions. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source. Being back in the world of tech has been invigorating for me.

Skype 60

Skype Creativity Education Construction 60

Newsfile

JANUARY 24, 2024

Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JUNE 6, 2022

That’s why when a company is creating a pitch it should make sure that that pitch is going to be sent out to the right journalists that are relevant to the industry or the topic that’s being discussed in it. To do that, companies need to start investing in social listening and data analytics tools and platforms.

Trends 88

Trends Data SEO Consumer 88

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.

Publicity 85

Publicity Training Technology Data 85

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

JULY 28, 2017

Press releases are used to get information to the public in a fast, easy way. While press release distribution can be costly, the practice can be valuable which is why companies across the globe use them in their PR strategy. The important part of a press release is the proactive media pitching that accompanies a press release.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

APRIL 2, 2015

There is some pretty useful information there that can not only tell you how you’re doing but also help shape your content strategy (and heck, maybe even give you some pitching ideas). Data-Driven PR Marketing Public Relations Training marketing skills new pr skills pr skills public relations skills'

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. IBM Watson Analytics has changed that.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Shift Communications

FEBRUARY 23, 2015

Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. I trimmed off the remaining 12 paragraphs of information about their company launch. This is a pitch almost entirely devoid of value for my audience. Data-Driven PR Public Relations'

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

SEPTEMBER 18, 2017

Example: Matching Search Intent to PR. How might we understand customer behavior to inform our public relations efforts? Suppose we looked at a very common data source: search engine data. we take this data series and project it forward, using the existing 5 years’ data as the training data.

Analytics 132

Analytics Data-Driven PR Data Software 132