Onclusive

AUGUST 9, 2021

That’s because social media is one thing most people check to understand your brand, and has also become a front-line of customer service. Community management entails social monitoring, responding to customer inquiries, and passing items along to customer management when needed. Trend Spotting.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Onclusive

AUGUST 22, 2017

The community management piece also entails social monitoring and responding to customer inquiries, an extension of customers service, which of course ladders back to the PR keystone of reputation management. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. They’ll demand more uniformity in return on investment criteria across all departments.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

MAY 19, 2015

It seems every few years I hear this but the retro-trend never actually see it materialize. It seems to me the same is true of customer service. Every few years there’s a new book that forewarns of a customer revolution. Mass media, the web, social media were all destined to change customer service.

Infographics 60

Infographics Customer Service Exercises Software 60

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. The same trend is happening in consumer sectors, thanks to social media. Today, there’s plenty of information for every purchase we make.

B2C 120

B2C B2B Software Consumer 120

Cision

JULY 27, 2017

Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition. Ask about trends they see in the marketplace, and how brand doing at keeping up. Use dialogue with your customers and employees to also understand what weaknesses they observe.

Brand 231

Brand Branding Employee Data 231

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Customer service and Chatbots (15%). Image recognition software (4). In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Stephen Waddington

JUNE 5, 2017

It remains a trend to watch. #8 It is driving accountability and improving customer service. Every aspect of the organisation is social, from sales to customer service. Customers engage with each other and the business in a community. Meeker typically spotlights a societal trend or two each year.

Publicity 122

Publicity Marketing Healthcare Television 122

Shift Communications

AUGUST 28, 2017

We’ve jumped on the bandwagon enough to insert our perspectives, our stories, and our brands into trending news stories. With advances in software and computing power, we now make predictions with many more data series, increasing the accuracy and richness of our powers of prediction.

Analytics 96

Analytics Software Technology Data 96

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively.

Communications 40

Communications Marketing Technology Data 40

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Presspage

SEPTEMBER 19, 2017

AI is already here, doing our jobs First, machines are already far superior to humans, in certain areas, in analyzing short and long-term trends, and devising algorithm based techniques to achieve strategic goals. Though AI will form a large part of the future of PR, there are other trends and tools to keep on top of.

Software 83

Software Technology Knowledge Base Creativity 83

Critical Mention

APRIL 8, 2018

Once you hook leadership to incorporate media monitoring into the PR budget for the fiscal year, you can start running the software for your clients. You can impress your clients with this software and even use it as a pitch for prospective clients by differentiating yourself from other PR firms. Increased lead generation.

Media 64

Media Software Leadership Customer Service 64

Cision

MAY 18, 2015

Trend and market research plus campaign monitoring. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service. 31 percent of social users interact with brands to gain direct access to customer service representatives or product experts.

Customer Service 120

Customer Service Social Media Analysis Data 120

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

JANUARY 3, 2023

Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful.

Interviews 99

Interviews Publicity Technology Social Media 99

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Beyond PR

JULY 28, 2017

Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition. Ask about trends they see in the marketplace, and how brand doing at keeping up. Use dialogue with your customers and employees to also understand what weaknesses they observe.

Employee 80

Employee Journalism Data Technology 80

Prohibition

FEBRUARY 1, 2024

Ultimately, not everyone has access to the resources needed to create high-quality content and AI is able to bridge the gap by providing affordable and user-friendly software that can empower individuals and businesses with limited expertise.

Social Media 62

Social Media Trends Media Guidelines 62

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. 3) Big Business is Where Good Software Goes to Die. Hence the saying, big companies is where good software goes to die. If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

PR 20/20

SEPTEMBER 17, 2019

SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others.

Conference 97

Conference Marketing Case Study Content Marketing 97

Buzzstream

AUGUST 12, 2020

Earned media interviews : Pitch a trend that your company fits or offer expertise on a timely issue that might match what this journalist is covering. . As you can see below, when you type in “link building software”, this featured snippet pops up featuring BuzzStream. . Are you present on top industry lists? Key point: .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Onclusive

MARCH 21, 2018

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. PR is typically responsible for social sharing and media outreach, but marketing can power that content through paid opportunities and email marketing.

Storytelling 281

Storytelling Media Infographics Advertising 281

Bad Pitch Blog

MARCH 19, 2010

This service has been developed in direct demand for businesses to offer more to their customers than products; to survive, businesses must understand customer service. For more information on Blinds Chalet, window shades or current trends in the industry: Contact: Chris Stanley Company: Blinds Chalet?

Pitching 43

Pitching Blogging Customer Service Software 43

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. But where does the data come from? Data to power PR storytelling.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

OCTOBER 27, 2020

He seems to have little appetite for fundraising or deal-making and said he’s declined suitors – activities that would detract from his focus on customer service. A limited version of this is available as Muck Rack Trends. He noted one customer has 1,000 users on the account – the company’s biggest software deployment.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

JANUARY 7, 2022

A crisis management team should also take charge of internal communications and stay in touch with key managers on plant floors and at customer service desks so that they can keep the organisation running smoothly during the crisis. This may include phone trees, text messages, or notification software.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR 20/20

OCTOBER 5, 2017

This branded blog focuses on industry trends and persona pain points, enabling it to become a trusted resource of industrial engineers and plant managers. New software for marketing automation and other tech tools. >>> Think about how you can up your content creation by involving the sales or customer service teams. >>>

Marketing 45

Marketing Engineering Resources Consumer 45

PR 20/20

MAY 23, 2017

As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices. Readwrite ( @RWW ): Insightful views on the latest tech trends. If we missed you, let us know.

Resources 53

Resources Marketing SEO Engineering 53