Prowly

OCTOBER 12, 2021

The post Political Campaign Management: How to Use Prowly PR Software appeared first on Prowly Magazine. There’s a symbiotic relationship between journalists and political campaigns, with each side benefitting from access to the other, and keeping channels open while starting new ones is key to success.

Software 104

Software How To Media Industry 104

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. If you enjoyed this post, you might also like: PR Software Pricing Estimates [PR Tech Sum].

Software 152

Software Tools Print Technology 152

Remote PR Jobs

FEBRUARY 16, 2023

Automated Software AI technology has already begun to shape how PR professionals do their jobs. More and more companies are relying on automated software to handle tedious tasks. When automated software can quickly and accurately analyze data that would otherwise take days or weeks, why wouldn’t you take advantage of this tool?

Technology 243

Technology Customer Service Software How To 243

Onclusive

JANUARY 17, 2018

Last year, AirPR announced Research Trends , a new feature of AirPR’s software that allows users to search real-time content and discover trends by keyword including co-mentioned terms, top publishers, top authors, competitive mentions and more. Social amplification trends. Here are the results: 1.

Trends 191

Trends Brand Branding Software 191

Prowly

MARCH 27, 2024

Meltwater is PR software that helps PR specialists to track and analyse media coverage, social media trends, and online news. Choosing the right PR tool is challenging, you need to weigh all the pros and cons, features sets and, of course, pricing.

Software 104

Software Tools Course Trends 104

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications. Privacy regulations. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Cision

MARCH 15, 2016

Trust the software that more corporations, trade associations, membership organizations and labor unions used to file their 2015 year-end disclosure reports with the FEC than any other vendor software: Cision (formerly Vocus) PAC compliance software. Cision is used more than every vendor aside from the free FECfile software.

Software 120

Software Corporate Government Data 120

Cision

OCTOBER 10, 2016

When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter. But typically when we want to know about or analyze trending topics, we want to understand what people are discussing and searching for most frequently. Google Trends. This is a very limited data set.

Trends 120

Trends How To Google Software 120

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Trends on Social Media. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Agility PR Solutions

APRIL 15, 2024

Brands and businesses that assume sustainability is just a “best case scenario” for consumers, but not a significant factor in purchasing, are not paying enough attention—consumers have been clear about the importance of green practices for the brands they choose to purchase from, and new research from product value management platform Propel Software (..)

Consumer 170

Consumer Brand Branding Software 170

ImPRessions - Crenshaw Communications

JULY 14, 2020

But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. One way to be proactive in generating news is to showcase research that offers surprising insights or trends. UberConference. In the age of remote working, we all meet virtually. SimilarWeb.

Tools 295

Tools Software Survey Meeting 295

Axia PR

JANUARY 28, 2024

A new report from Propel, a public relations software company, shows journalists are responding to fewer pitches than ever before, continuing a concerning downward trend. A Propel study shows journalists are increasingly overwhelmed with releases and media requests in an era of dwindling newsrooms.

Software 71

Software Pitching Study Trends 71

Agility PR Solutions

FEBRUARY 24, 2022

While brand loyalty is historically thought to be based on money-saving opportunities like product discounts and loyalty program perks, new research from CX software firm Redpoint Global asserts that the concept of loyalty is shifting in the post-pandemic age.

Consumer 155

Consumer Brand Branding Software 155

Sword and the Script

JANUARY 31, 2023

PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI). West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines.

Software 78

Software Case Study Technology Tools 78

Critical Mention

NOVEMBER 29, 2018

With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. For years, marketers have been under pressure to prove that their efforts were contributing to lead and revenue generation—that trend will continue in 2019. And 2019 figures to be more of the same. Have a CEO under 40.

Analytics 105

Analytics Data Trends Marketing 105

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech. Agility is the only major PR software provider that has developed a native LLM of its own creation.

Reddit 174

Reddit Software B2B Technology 174

PeakMetrics Insights

FEBRUARY 13, 2019

One way to stay on top of brand mentions is to use powerful brand monitoring software. If you are considering using brand tracking software to grow your company’s online reputation, the following are five benefits you can enjoy. 2) Using brand analysis software allows you to reduce the effects of harmful content about your brand.

Software 40

Software Brand Branding Analysis 40

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some software providers and consumers declare that ad blocking is a right, or at least close enough that it shouldn’t be stopped.

Trends 120

Trends Software Advertising Advertising 120

Agility PR Solutions

AUGUST 28, 2018

New research from B2B news and how-to website The Manifest finds that businesses primarily use in-house staff for social media marketing, followed by social media marketing software and digital agencies. The post New report explores trends and preferences in social media marketing appeared first on Agility PR Solutions.

Social Media 74

Social Media Trends Report Marketing 74

Prohibition

MAY 6, 2021

Facebook begins developing speech recognition software. Facebook is aiming to develop its speech recognition software and unsurprisingly this will involve the collection of more data from users. The speech recognition software is predicted to lead to new features being added to Facebook in the future.

Social Media 62

Social Media Trends Marketing Media 62

ImPRessions - Crenshaw Communications

APRIL 27, 2021

From data hacks to new ransomware, PR pros who work in the cybersec space need to stay connected to developments and track trends in the business. It’s also a great place for in-depth op-eds by industry leaders on current trends and topics. It’s also a good forum for discussion of trends, tools, and hot topics. InfoSecurity Mag.

Enterprise 296

Enterprise Trends Journalism Resources 296

Sword and the Script

OCTOBER 1, 2020

The study notes: “Employers are interested in a candidate with experience using marketing automation and demand generation software, customer relationship management systems, search engine optimization (SEO) and search engine marketing (SEM) tools, and other e-commerce platforms.”

Survey 99

Survey Trends Marketing Creativity 99

ImPRessions - Crenshaw Communications

MAY 22, 2023

Colleen’s passion for staying ahead of industry trends and harnessing emerging media platforms has enabled her to secure high-profile media placements, amplifying brand awareness for clients such as AOL, Greenhouse Software, and MediaRadar.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Bianchi Biz Blog

DECEMBER 2, 2020

In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic.

Mobile 73

Mobile Trends Automotive Technology 73

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

So we may ask, “What’s different about Typical Software Co.?” The software can make a huge difference in revenue, yet the category is narrow. Analyze trends and note how the business conforms to them. ” Here are some classic responses: “Our people set us apart. We work hard to recruit the best.”

How To 310

How To Transportation Software Employee 310

Agility PR Solutions

APRIL 4, 2024

The firm’s […] The post AI-powered cyberattacks are more sophisticated than ever—and leaders are unprepared for the new wave of threat vectors appeared first on Agility PR Solutions.

Software 114

Software Crisis Company Trends 114

Cision

OCTOBER 7, 2016

When you are listening for trends, you are given the opportunity to benchmark social and news media events relevant to your business. Trends are cyclical. Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. Lattes can then use peppermint instead.

Analysis 318

Analysis Viral Trends Software 318

Cision

DECEMBER 7, 2017

Monitor Related Trends. Prudent media pitching includes staying up to date on trends within the industry. Use Software. Certain PR software can provide valuable additional insight into your target audience, topical trends and overall engagement.

Pitching 298

Pitching Software Construction Writing 298

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? Know your media targets.

Enterprise 261

Enterprise Privacy Government Software 261

Onclusive

MAY 31, 2018

AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology. Source: AirPR Software. Source: AirPR Software. In under a week, Starbucks announced it would be closing all of its company-owned restaurants in the U.S. on May 29 to conduct a racial-bias education program.

Crisis 191

Crisis Data Software Privacy 191

Onclusive

MARCH 29, 2018

Identify trends and anomalies that can drive better decision making. AirPR’s software allows users to identify related topics, co-mentions and trends and understand the influencers who are driving conversation – and conversion. To learn more about AirPR’s software solutions, click here to request a demo today.

Software 207

Software Analytics Trends Measurement 207

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Agility PR Solutions

MARCH 19, 2024

“Use it now, understand it later”—this seems to be the most common approach to using AI in business, particularly generative AI because of all the productivity benefits it promises.

Company 110

Company Software Strategy Trends 110

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. Amid the celebrations, one phrase echoes along the beaches and luxury yachts — “Adtech is taking over Cannes Lions.” What have we seen?

Creativity 156

Creativity Meeting Advertising Advertising 156

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. I always had the following questions: Does this software give me what I’m looking for? Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons. Is it easy to use?

Software 199

Software Analytics Customer Service Comparison 199

Waxing UnLyrical

MAY 17, 2019

With the dawn of a new year and along with it, innumerable opportunities for improvement, the digital customer experience is bound to be a witness to a few significant trends. For those curious enough to know more about the same, the following will aid you in enlightening yourself about the Top Digital Customer Experience Trends for 2019.

Trends 70

Trends Ethics Survey Data 70