Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 140

Instagram Technology Resources Employee 140

Sword and the Script

MARCH 2, 2021

It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center.

Company 151

Company Tools Technology Software 151

Sword and the Script

DECEMBER 3, 2019

Cision and PRWeek published the results of a third annual global survey of PR professionals. Among the findings, about one-third (34%) of the 527 respondents say their media budget goes toward earned media, which up from 26% from the same survey last year. Surveys of reporters show they all favor Twitter by a very wide margin.

Data 88

Data Enterprise Survey Instagram 88

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities.

Travel 40

Travel Tourism Airlines Hotels 40

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? Does this person write on the topic you’re pitching? . If so, don’t pitch them your guest post. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. You can find the survey answers from 483 communicators here: PR measurement. I’ve done two surveys of my own on this question of the general public and of professional communicators.

Interviews 100

Interviews Publicity Technology Social Media 100

PR Fuel

NOVEMBER 27, 2018

Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. The customers were simply excited about something and they shared it.

Survey 45

Survey Company Customer Service Small Business 45

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Using these types of hashtags enhances your customer visibility and elevates your conversion rates. Limit Salesy Approaches.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

PR 20/20

SEPTEMBER 19, 2017

According to a recent survey by CMO Council and RedPoint Global , “… only 3% of respondents felt all of their automation, engagement and deployment tools were fully connected, with data, metrics and insights traveling freely between different technologies.”. Messages : Live chat is becoming a must-have for quick, in-channel customer service.

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Or add them to a media list and start pitching.

Pitching 86

Pitching Media System Tools 86

Masters in Communications

APRIL 22, 2019

Alternatively, if you do have an established business or service line, you need to learn ways to make it better. In either situation, you might carry out consumer surveys or undertake broader market research to establish the baseline of what you hope to achieve. Initiatives such as: Customer service and tech support.

Communications 40

Communications Marketing Advertising Advertising 40

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 28, 2018

For many of our clients we field quarterly surveys designed to generate relevant news or insights. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Surveys are the data gift that keep giving.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Owned media is the top area of emphasis, according to the survey. When asked, “Why?”

Marketing 190

Marketing Content Marketing Data Social Media 190

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

FEBRUARY 9, 2024

Key Takeaways for Reports When announcing the results of a new report or survey, you want to point out the most insightful key takeaways, along with a brief analysis of the findings. Additionally, provide the survey demographics so they can quickly see the audience used to give this data and ensure it is the right fit for them.

Examples 62

Examples Product Launch Data Report 62

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Probably not.

Communications 40

Communications Pitching Writing Social Media 40

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 140

Software Pitching System Analytics 140

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. The results comparing the two surveys are depicted in a graphic, which is published nearby ( click here for higher resolution ). Social media is publishing.

Survey 60

Survey Corporate Social Media Media 60

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. This is time-consuming and inefficient and often ignores data from surveys and analytics.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

NOVEMBER 19, 2017

The CIPR tracks the gender pay gap in the UK through its annual State of the Profession survey. Media relations has shifted from pitching traditional media to working with these individuals across all forms of media. Bots have been developed to help with customer service, support and sales. With more than 1.3

Publicity 164

Publicity Ethics Data Community 164