Remove Advertising Remove Customer Service Remove Pitching Remove Survey
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Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

or (what we particularly like) regular, ongoing consumer and other surveys to produce usable, newsworthy data. Have a strong story to tell – both a founder story and a product or service “origin” story. This included commissioning a consumer survey on campus safety which led to broadcast and other coverage.

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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Dentsu recently came out with a survey regarding consumers’ summer travel plans. Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. People aren’t interested in constant sales pitches. Limit Salesy Approaches.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. You can find the survey answers from 483 communicators here: PR measurement. This is another “it depends” answer.

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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

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Marketing as Communication and What It Means for Your Business

Masters in Communications

Is it advertising and promotion? The commonly accepted definition for marketing includes the development and creation of a product or service and the subsequent conveyance of its attributes and benefits to the general public. No, marketing is not solely advertising or sales – common misconceptions. Knowledge centers.