Customer Service Media Relations Pitching Survey 
Sword and the Script
AUGUST 4, 2020
Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. c) What makes a great pitch?
ImPRessions - Crenshaw Communications
JUNE 23, 2016
What really makes a difference is customer service, and that includes the vendor’s knowledge about the customer’s business and industry. My readers have said in survey after survey that they don’t want a product pitch; they want insights. When I read submissions I always ask, “Why should my readers care?
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Sword and the Script
NOVEMBER 3, 2020
The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The growth presents both an opportunity and a challenge for PR.
Sword and the Script
JANUARY 3, 2023
PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.
Burrelles Fresh Ideas
MAY 23, 2023
Dentsu recently came out with a survey regarding consumers’ summer travel plans. Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities.
Burrelles Fresh Ideas
JUNE 6, 2023
Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.
Sword and the Script
OCTOBER 27, 2020
Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). The news media wasn’t the only audience to notice Muck Rack.
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