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2024’s Top 5 PR Trends: What to Watch

Newsfile

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

For many of our clients we field quarterly surveys designed to generate relevant news or insights. But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Surveys are the data gift that keep giving.